Using Social Media to

promote positive mental

health
Module 4
Lesson 2
Self care
Create a self-care campaign
 TARGET PLATFORM(S) PLAN KEY METRICS
IDEA GROUP

- Instagram - 500 people

page + # following IG
- Videos with - 200 people
Walk outside Young people
TikTok & influencers taking part of
30 minutes a 10-15 years - Share your the
Instagram
day old example and competition
win a day in - 2000 people
adventure reached
park
Week #1 Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Activity Set up the Reach out to Do a live with Video on Post on John Doe will Share on
Instagram all the your Tiktok Instagram do a takeover Tiktok clips
and Tiktok (possible) organisation (topic: …) (topic: …) on Instagram from takeover
account and collaborators explaining the showing his
add first posts and invite cause + share day
people to like # to reach
the page more people

Week #2 Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Activity

Week #2 Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Activity
Role-play with posting on Facebook
Discussion

What happened? How do all the participants feel about their role and the
outcome?

What could be done better?

How should we educate youngsters on behaviour on social media?

Share one fact which responated
most with you today.