TOPIC- HEADPHONE INDUSTRY

SUBJECT: GC10 203 Industrial Research

FACULTY: Pratik Gurnani

Presented by:
Shubham Jogdand 21IIMPGDM135
Fahad Dhanse 21IIMPGDM186
Prathmesh Koravi 21IIMPGDM039
Deepak Tikle 21IIMPGDM133
 BUSINESS OVERVIEW
Company Name  BoAt is hailed as India's no. 1 earwear audio brand.
BoAt
 BoAt is founded by Aman Gupta and Samer Mehta
Established Year, HQ and is hailed as one of India's favourite audio and
2016, New Delhi, India wearable brands today.

Product Offerings  BoAt is an Indian company that markets audio-

Wireless speakers, Earbuds , Wired or Wireless
headphones & earphones and cables.
Revenue
₹1531 Crores in 2021
focused electronic gadgets like wireless speakers,
earbuds (Airdopes), wired and wireless headphones
and earphones, home audio equipment, premium
rugged cables, and a selection of other technological
accessories.

Employee Strength  The tagline of the company is, ‘plug into nirvana’
200-500
 Boat's valuation is around Rs 2200 crore as of 2021.

Competitors
Gonoise , Mivi , Skullcandy 3
 BUSINESS SEGMENTS
Product Category Product (segment) Product Portfolio

• Headphones • Rockerz wireless 245 V2,

235V2 , wired boat TRebel 550

• Earphones • Airdopes 131 , wireless Buds

&
wired earphones.
Electronic and Fashion

• Home Audio Equipment

• Boat party , Stone Grenade ,
& Boat stone speakers.

• Smartwaches & Cables

• Boat Watch Xtend , Boat blaze,
Boat Storm & Boat Iris
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 FINANCIAL ANALYSIS

 BoAt registered a 2.2X surge in operating revenues which grew from Rs 700.44 crore in FY20 to
Rs 1,511.7 crore in FY21.
 BoAt sold earphones and headphones worth Rs 1,120 Cr in FY21.
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 BUSINESS STRATEGIES
 Changing the consumer mindset

 Premium Quality at an affordable price

 Newer products and territories

 Celebrity Endorsements

 Innovations

 Event Marketing

 Customer Connect

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 BUSINESS OVERVIEW
Company Name  JBL is an American company
James B. Lansing Sound, Incorporated
 JBL was founded by James Bullough
Established Year, HQ Lansing  (1902–1949), an American audio
1946, Los Angeles, United States
engineer and loudspeaker designer best known
for establishing two audio companies that bear
Product Offerings his name, Altec Lansing  and JBL
 JBL is an American company that manufactures
Wireless speakers, Earbuds , Wired or Wireless
headphones & earphones and cables. audio hardware, including
Loudspeakers and Headphones JBL serves the
Revenue consumer home and professional market. The
$30.01 B in 2021 professional market includes studios,
installed/tour/portable sound, cars, music
Employee Strength production, DJ, cinema markets, etc. JBL is
owned by Harman International. 
238,000
 The tagline of the company is, ‘We unleash the
power of music so you can live life to the fullest
Competitors wherever and whenever
Beats Electronics, Bose Corporation, Eastwood Pioneer Electronics  Boat's valuation is around  $10.68 billionas of
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2021.
 BUSINESS SEGMENTS
Product Category Product (segment) Product Portfolio

• Headphones • JBL Tune 760NC

• JBL Tour One
• JBL Live 660NC
• JBL Tune 500BT
• Earphones
• JBL Live Pro+ TWS
• JBL Wave 100TWS
Electronic • JBL Tune 165BT
• C100SI

• Home Audio Equipment • Bar5.1

• Bar3.1
• Bar Studio

• Portable speakers • JBL PartyBox 100

• JBL Charge 4
• JBL PartyBox 1000
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 FINANCIAL ANALYSIS
•Revenue can be defined as the amount of money a company receives from its customers in
exchange for the sales of goods or services. Revenue is the top line item on an income statement
from which all costs and expenses are subtracted to arrive at net income. JBL revenue for the
quarter ending November 30, 2021 was $8.567B, a 9.37% increase year-over-year.
•JBL revenue for the twelve months ending November 30, 2021 was $30.019B, a 8.79%
increase year-over-year.
•JBL annual revenue for 2021 was $29.285B, a 7.4% increase from 2020.
•JBL annual revenue for 2020 was $27.266B, a 7.85% increase from 2019.
•JBL annual revenue for 2019 was $25.282B, a 14.42% increase from 2018.

•Net income can be defined as company's net profit or loss after all revenues, income items, and
expenses have been accounted for.JBL net income for the quarter ending November 30, 2021
was $0.241B, a 20.5% increase year-over-year.
•JBL net income for the twelve months ending November 30, 2021 was $737M, a 245.07% increase year-
over-year.
•JBL annual net income for 2021 was $0.696B, a 1188.89% increase from 2020.
•JBL annual net income for 2020 was $0.054B, a 81.18% decline from 2019.
•JBL annual net income for 2019 was $0.287B, a 232.45% increase from 2018. 10
 STRATEGIES OF JBL

• JBL is a recognised brand and is a firm believer of advertising  for promoting its products. It has launched
several ad campaigns featuring normal people using its products like wireless headphone at general places like
café, on the treadmill and at work.
• The brand has adopted a humorous approach in ads and a common person can easily relate to it making these
ads very popular amongst common masses. Ads are shown via television channels , in the newspaper,
magazines and on hoardings.
•
JBL has identified its brand with indivduals and created a Mass market for its products. The company has also
roped in Celebrities as its brand ambassadors .
• Famous Indian music director and singer A. R. Rehman has become associated with JBL to promote its brand.
Paul McCartney, famous musical legend has also allied himself with JBL to create immense brand awareness .
 BUSINESS OVERVIEW
Company Name • HARMAN designs and engineers c​onnected products
HARMAN INTERNATIONAL. and solutions for automakers, consumers, and
enterprises worldwide, including connected car
Established Year, HQ systems, audio and visual products, enterprise
1980, Stamford, usa. automat​ion solutions; and connected services.

Product Offerings • Audi​​ophiles from every generation call on HARMAN

Car audio system, Bluetooth Speakers, Microphones,
to deliver the best in sound in the studio and on the
stage, at home and on the go. HARMAN’s portfolio
of legendary audio brands includes AKG®, Harman
Revenue Kardon®, Infinity®, JBL®, Lexicon®, Mark
$1.99 billion in 2021 Levinson®and Revel®.

Employee Strength • HARMAN INTERNATIONAL is now Owned by

30,000
SAMSUNG.

• Tagline of HARMAN INTERNATIONAL is “Expect

Competitors Brilliance”.
Bose, Panasonic and Denon 13
 BUSINESS SEGMENTS
Product Category Product (segment) Product Portfolio

• Headphones • Harman Kardon FLY ANC

• Earphones • Harman cardon fly BT

Electronics

• Home Audio Equipment • Aura studio 3

• Speakers • Harman Kardon Neo

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 FINANCIAL ANALYSIS
• The global revenue of Harman amounted to around 1.99 billion U.S. dollars in the third
quarter of 2021. Harman is an independent subsidiary of Samsung Electronics, being
acquired by the Korean tech giant in 2017.

• Harman International (India)'s operating revenues range is Over INR 500 cr for the financial
year ending on 31 March, 2020. It's EBITDA has increased by 11.04 % over the previous
year..

• EBITDA: 11.04 %

• The revenue of Harman international global in 2021 was $ 8.8 billion.

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 BUSINESS STRATEGIES
• Harman is working on more ways to streamline and squeeze more out of marketing. The manufacturer is currently
building a data management platform that will house all its campaign data and results across its divisions including
connected cars, lifestyle audio (for individual consumers) and professional audio (for businesses and organizations).

• The majority target customer for this company is automobile organizations.

• 54% of retailers spend more than 10% of their marketing budgets on email, according to a Digital Commerce 360
survey of 105 online retailers conducted in May and June 2020. 76% say email is effective. And 53% list email as one
of their top three customer acquisition marketing tactics.

• But email isn’t the only automation lever retailers can pull. For example, Harman is working on a project to
dynamically change the ecommerce homepages of its sites to display products based on the ad the shopper clicked on,
such as wireless JBL headphones. “We’ll be there with that by Christmas,” Spinato says.

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 BUSINESS OVERVIEW
Company Name  Skullcandy was founded by RICK ALDEN and Cris
SKULLCANDY INCORPORATED Williams in 2003.
 The first Skullcandy product, the Skullcandy Portable
Established Year, HQ Link, was introduced at the 2003 INTERNATIONAL
-2003, PARK CITY, UTAH, US CONSUMER ELECTRONICS SHOW (CES) in LAS
VEGAS NEVADA.
Product Offerings  The LINK system combines headphones with hands-
Headphones, earbuds, earphones, speakers.
free cellular TECHNOLOGY allowing users to listen
to music from a portable audio device, while making
and receiving calls through their cellphone.
Revenue  Skullcandy holds a patent for the wireless version of
51.4 million US$ IN 2021 LINK technology.
 In December 2008, Skullcandy products were
Employee Strength described as "the world's coolest ear bud," by
279
FORTUNE MAGAZINE.
 

Competitors
NOTEFLIGHT, GIBSON BOAT, JBL. 18
 BUSINESS SEGMENTS
Product Category Product (segment) Product Portfolio

• Headphones • Crusher Evo, Hesh Evo

wireless headphone
Electronic and Audio

• Earphones • Dime true, dime TWS,

Skullcandy ink’d wireless,
Smokinbuds 2 s2pgfy-003
earphone
 FINANCIAL ANALYSIS

And recent year 2021 annual revenue of skullcandy is US$ 50M.

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 BUSINESS STRATEGIES

1] Skullcandy will focus on clear messages to excite the consumer.

2] Increase differentiation and install a more disciplined product development strategy.
3] In the past he said Skullcandy has focused on some good ideas instead of all great ones.
4] The goal now is to become a product company, not just a brand-driven one.

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THANK YOU