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  • 3.1 Engage An Audience On Social Media - Presentation

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    The document provides tips on how to engage an audience on social media. It recommends understanding your audience by knowing their needs, interests, and motivations. It also suggests creating valuable content that is entertaining, informational, or educational. Additionally, it advises engaging in conversations by opening a dialogue, being responsive, setting expectations, and knowing how to handle sensitive questions. Finally, the document stresses the importance of testing strategies and iterating based on what resonates with the audience.

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    The document provides tips on how to engage an audience on social media. It recommends understanding your audience by knowing their needs, interests, and motivations. It also suggests creating valuable content that is entertaining, informational, or educational. Additionally, it advises engaging in conversations by opening a dialogue, being responsive, setting expectations, and knowing how to handle sensitive questions. Finally, the document stresses the importance of testing strategies and iterating based on what resonates with the audience.

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    7 views24 pages

    3.1 Engage An Audience On Social Media - Presentation

    Uploaded by

    96 CK
    The document provides tips on how to engage an audience on social media. It recommends understanding your audience by knowing their needs, interests, and motivations. It also suggests creating valuable content that is entertaining, informational, or educational. Additionally, it advises engaging in conversations by opening a dialogue, being responsive, setting expectations, and knowing how to handle sensitive questions. Finally, the document stresses the importance of testing strategies and iterating based on what resonates with the audience.

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    © All Rights Reserved
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    of 24

    Engage an audience on

    social media
    Don't just market.
    Engage your audience.
    Customer engagement is critical.

    80% 89% 52%


    of respondents say that the of respondents expect a of respondents have
    experience a business brand to respond to them switched brands because of
    provides is within 24 hours. poor customer service.
    as crucial as its goods or
    services.
    Source: “State of the Connected Customer,” Salesforce, Oct 2016. Source: “2018 Hybris Consumer Insights Report,” SAP Hybris, 2017. Source: “Digital Disconnect in Customer Engagement,” Accenture, 2017.
    01 Know your audience

    02 Create valuable content

    How to engage people


    03 Engage in conversation
    on social media:
    04 Test and iterate
    Know your audience
    1 What needs does a typical customer have?

    Know your 2 What are the interests and characteristics of a

    audience typical customer?

    3 What motivates a typical customer?


    Create
    valuable content
    1 Entertaining

    2 Informational

    Valuable content is:


    3 Educational

    4 Promotional
    Engage people with
    educational or informational
    content
    ● Run a contest or giveaway.

    ● Share fan testimonials.

    ● Crowdsource feedback.
    Post ideas:
    ● Post a poll as a question.

    ● Pose a question.

    ● Share industry news.

    ● Celebrate a holiday.
    Engage
    in conversations
    1 Open a dialogue.
    2 Be responsive.
    3 Set expectations.
    4 Know how to answer
    sensitive questions or
    comments.
    ● Acknowledge

    ● Apologize

    ● Solve one-on-one
    Test and iterate.
    1
    Evaluate what resonates with your audience:
    • Use what people like.
    • Edit content that doesn’t work.
    Test and iterate: • Encourage people to take action.

    2 Optimize your content and scheduling.


    Illustrative purposes only
    Illustrative purposes only
    Review

    01 Understand your audience.

    02 Create valuable content.

    Engage in conversations.
    03

    04 Use insights to test and iterate.


    Get credentials to
    elevate your resume
    fbblueprint.com/associate

    Keep learning
    fb.me/digital_skills
    ● How to Connect With Customers on Facebook Apps and Services
    ● How to Connect With Customers on Instagram
    ● How to Create Your Audience in Ads Manager
    Q&A

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