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Communication in the era of technology

By: Akanksha Awasthi Arshi Tandon

Deepti Mehrotra Faraz Javed

Gitika Agarwal Himanshu Gupta

 Meaning…

Communication technology facilitates communication between

individuals or groups who are not physically present at the same
location. Systems such as telephones, telex, fax, radio, television and
video are included, as well as more recent computer-based technologies
such as e-mail, web-ex, blogs etc.
TOOLS USED FOR COMMUNICATING EFFECTIVELY
USING DIFFERENT TECHNOLOGIES

COMMUNICATION
 IN THE OFFICE
 REMOTELY
 ABOUT PRODUCTS AND SERVICES
 WITH CUSTOMERS
COMMUNICATION IN THE OFFICE

FLEXIBLE WORK WIRELESS NETWORKS

STATIONS

ELECTRONIC
PRESENTATIONS

INTRANETS

FOLLOW-ME
PHONE SERVICE
COMMUNICATING REMOTELY

WALL DISPLAYS
WEB BASED MEETINGS

SHARED WORKSPACES

INTERNET
VIDEOPHONE VIDEO CONFERENCING
AND TELEPRESENCE
COMMUNICATING ABOUT PRODUCTS
AND SERVICES

EXTRANETS
RFID

PACKAGE
TRACKING

SUPPLY CHAIN
MANAGEMENT

WIRELESS WAREHOUSES
COMMUNICATING WITH CUSTOMERS

OVER-THE-SHOULDER HELP LINES

SUPPORT

PODCASTING

IN-STORE KIOSKS
CORPORATE BLOGS
 BENEFITS

Increased competitiveness and better bottom line through areas such as:

 reduced human resource, marketing and operational costs

 improved management decisions based on accurate and timely data
 better customer service in terms of product information, inventory
management and order processing

Better sales and marketing, through use of:

 cell phones
 wireless Personal Digital Assistants (PDA’s)
 the internet, eg. e-mail and website

Better quality management and operational efficiencies by using:

 industry-specific software
 robotics or automated machinery
 other forms of technology to increase productivity
GROWTH

 Running communications over a single standards-driven network helps

people work together more effectively.

 Once cost savings are achieved, organizations typically realize that they can
move toward more complex and sophisticated communications goals.

 With tools for e-mail, instant messaging and conferencing now unified, the
employees have more communication options at their fingertips most of the
time.
SURVEY AT IBM

 IBM has achieved cost savings through the consolidation of IT and the empowerment of
remote workers.

 Audio conferencing has the potential to drive down conferencing costs by as much as 35
percent.

 IBM employees save time with integrated message tools, collaborate more freely and
move their equipment more easily — benefits not possible with conventional systems.

Activity Feature Savings per user, per week

Messaging Voicemail mailbox and One hour (time spent accessing messages for
unified messaging approximately 10 minutes per day of use)
Conferencing IBM Rendezvous Thirty minutes (time spent scheduling
approximately 10 conference calls per week)
Mobility E-mail, corporate directory One hour (time spent accessing messages and
with IBM mobile phones information)
Softphones Click-to-call Eight minutes (time spent dialing eight internal
and external calls per day)
…Thus Technology plays a vital role in
Business Communication