Corporate Social Responsibility

Presentation

By
Akula Poojitha
Sec-A
Rollno-002
Topic- The Drivers Of CSR In India.
 What is CSR?
• Corporate Social
Responsibility is a
management concept
whereby  companies
integrate social and
environmental concerns in
their business  operations
and interactions with their
stakeholders.
CSR drivers?
• Globally, businesses report
increasing moves towards more
environmentally and socially
sustainable business practices.
• The vast majority of businesses
surveyed are involved with local
charities, either through
donating time, money or
products/services. 
• With increasing numbers
calculating the carbon footprint
of their operations.
How do we calculate carbon foot print?

• Using electricity, driving a car, or disposing of waste.

• The calculator estimates your footprint in three areas:
1. Home energy,
2. Transportation and
3. Waste.
Drivers Of CSR:
1. Government legislation
2. Customers expectations of firms
3. Consumer lobby groups
4. The extent of costs involved
5. The type of industry in which they
operate
6. The potential for competitive advantage
7. Top-level corporate culture
 1. Government legislation:

• The organizations impacted by this

legislation are only complying with
various requirements because of
regulation. They may or may not be
willing to incorporate social
responsibility initiatives into their
day-to-day operations of an overall
strategy.
• Environment, pollution, use of workers
and conditions, product disposal,
materials used in production, and so
on.
2.Customers’ expectations of firms:

• Consumers are becoming

more aware of social
and environmental issues
and the consideration of
the future is becoming
slightly more important
when consumers
consider purchase
decisions. 
• For Example, Disney
and KFC.
 3.Consumer lobby groups:

• These consumer lobby

groups will target large
and well-known companies
within industries that
adversely affect the
environment were deemed
to not provide a of
product value.
• For example, Walmart
4.The extent of costs involved:

• A shift to increase social responsibility may

come at a reasonable cost to the
organization.
• For example, a manufacturer choosing to
manufacture its products in more developed
countries
• A bank can shift its customer bank
statements from paper-based to electronic
(known as e-statements).
• A major hotel chain can encourage its
customers to reuse their bath towels each
day.
 5.The type of industry in which they operate:

• There are a number of more

significant industries where there is
greater pressure an expectation on
the firms to become responsible
corporate citizens.
• Particularly heavy manufacturing
where there could be significant
pollution, or large companies deciding
to manufacture in developing
countries, or manufacturers who
have issues with product disposal.
6.Potential for a competitive advantage by image:

• There are some companies that

are attempting to build their core
image, or at least parts of their
brand association around their
socially responsible behavior.
• These types of organizations are
truly practicing the societal
marketing concept.
7.Corporate culture and top management values:

• Corporate social responsibility is also a reflection of the

overall corporate culture and of top management values.