Hindustan Unilever Limited

TABLE OF CONTENTS

Introduction
Vision& Mission
Competitors
SWOT Analysis
Financial performance
HUL strategy
Conclusion
Introduction

HUL is India’s Largest fast moving consumer

goods company.
Market leader in home & personal care
products.
One of the country's largest exporters.
Business Presence

Home & Personal care (HPC)

Food & Beverages (F&B)
Turnover ~ 20239,33 lakhs
Employees ~ 174000.
Manufacturers & Marketers of
daily use categories~
Personal care, Fabric Wash, Beverages
Oral Care, Household Care, Hair care
Skin Care Oil & edible fats, Ice Creams
, Seeds & Fertilizers.
Vision & Mission

Our Vision

Our vision is to be an injury free organization.

Our Mission

They bring safety on top of mind for all

employees and will integrate it with all business
processes & ensuring a safe and healthy work
environment.
competitors
Dabur India
Colgate
Godrej Consumer
Godrej Ind
P&G
Gillette India
Emami
SWOT Analysis

Strengths-
1. Strong brand portfolio, price quantity & variety.
2. Innovative aspects.
3. Solid base of the company.
4. Corporate social responsibility.

Weakness-
1.Strong competitors.
2.Low export level.
3.High price of some products.
4.High advertising costs.
Opportunities-
1.Large domestic market.
2.Untapped rural market.
3.Changing lifestyle & rising income level, i.e.
increasing per capita income of consumers.

Threats-
1.Tax & regulatory structure.
2.Slowdown in economy can have an impact on FMCG
industry.
Financial performance

Rs. lakhs
Twelve Months Fifteen
Period ended Months
31st Period ended
Results December, 31st March,
2007 2009

Turnover, net of excise 13675,43 20239,33

Profit before tax 2146,33 3025,12

Net profit 1925,47 2496,45

Dividend (including tax on distributed profits) (2331,62) (1912,29)
Transfer to General Reserve (200,00) (250,00)
Profit & Loss account balance carried forward 197,50 531,66
Category wise Turnover
Twelve Fifteen
Months Months
Period ended Period
31st ended 31st
December, March, 2009
2007
Sales Sales

Soaps and Detergents 6328,80 9770,26

Personal Products 3614,76 5272,31
Beverages 1520,40 2272,29
Foods 532,98 791,25
Ice Creams 158,49 229,44
Exports 1342,26 1567,29
Others 184,56 344,41
Less : Inter segment revenue (6,82) (7,92)
Total 13675,43 20239,33
MARKETING STRATEGIES OF HUL FOR RURAL
AREA

 For long term benefit HUL started PROJECT

STREAMLINE in 1997.

 Appointed 6000 sub-stockists that directly

covers about 50000 villages &250million
customers.

 Integrate, economic, environment, &social

objective with Business Agenda.
 PROJECT SHAKTI
In 2001,with partnership of self help
group of rural women & covers 5000
villages in 52 districts in different
states.

SHAKTI targets small villages with the

population of less then 2000.

Providing health & hygiene education

through shaktivani program.
SHAKTI
Now SHAKTI has been extended 80,000
villages in 15 states with 45,000 women
entrepreneurs & generating Rs.700-
1000 per month to each women.
Conclusion

 Hindustan Unilever Limited considers quality as one

of the principal strategic objectives to guarantee its
growth and leadership in the markets in which it
operates.

 The fundamental principle determining the

organization structure is to infuse speed and
flexibility in decision-making and implementation,
the company’s nationwide operations