THE STUDY ON EMPLOYEE

MOTIVATION AT SUPER
SPINNING MILL LTD.

BY
K.M.LAKSHMI MANASA
PART-A
INDUSTRY PROFILE:
 India Spinning Industry has strengthen from time to time and now it is the
hub of cotton manufacturing.
 Cotton is not only consumed to the highest extent in India but it has also
become one of the most profitable textiles in the export industry.
 The Indian textile industry is one of the largest segments of Indian economy
accounting one fifth of the industrial production.
COMPANY PROFILE:
 Super spinning mill ltd is Indian based company
 It is established in the year 1964 by famous industrialist Mr. L.G.Bala
Krishnan at kirikera.
 According to survey conducted by South Indian Textile Research
Association the company is one among the best 10 mills in south India.
 The company is using cotton as raw material and producing yarn in different counts
that is 60,80,90etc.
 VISION AND MISSION:
VISION:-.
 Reduce operational cost by improving productivity of machinery
and employees.
 To improve the performance by re-engineering business process.

MISSION:-
 Involving all employees and building culture

 Encouraging continuous improvement through small group

activities.
 PRODUCT PROFILE:
 Regular grey yarn

 Single/double(ring double/TFO)

 Core span yarns

 Slab-yarn

 Zero twist yarn.

 MCKENSY'S 7S FRAME WORK:
 STRATEGY-Strategy here refers, the techniques used to improve product quality and how
the products will stand in the market.
 STRUCTURE: The structure of SSM is vertical. It contain different departments like
Production, Hr, Technical, Finance, QAD.
 SYSTEM:. SSM has adopted MIS and they send the information through mail.
 STYLE-The management style is an overall method of leadership used by the management.
Autocratic leadership style is adopted by SSM.
 STAFF:. Organisation consists of 55 staff and 1200 shop floor employees.
 SKILLS:Top level management- Managerial skills

Middle level management- Technical and conceptual skills

Lower level management- Technical skills.

 SHARED VALUES : Quality leading to customer satisfaction shall be top priority, this will
be achieved by complying to the requirement of quality management system and
continuously improve its effectiveness
SWOT ANALYSIS:
STRENGTHS-
 It has a strong market image.

 Industry has Manufacturing Flexibility that helps to increase the

productivity
WEAKNESS-
 Lack of Technological Development that affect the productivity and other
activities in whole value chain.
 Industry is highly dependent on Cotton on the suppliers.

 Less marketing activities.

OPPORTUNITIES-
 The demand of its products is high in international market.

 Since they are producing yarn ,they are having the opportunity diversify in
garment industry.
THREATS-
 Fluctuation prices of dollar also affect the purchase of cotton in off season.

 Price wars with competitors.

FINANCIAL STATEMENT:
Ratios 2008-09 2009-10

Current Ratio= Current Assets 2.10:1

2.19:1
Current Liabilities

Quick Ratio= Liquid Assets 1.49:1 1.50:1

Current Liabilities
Debt-equity Ratio= Total Long Term Debt 3.78: 1 3.21: 1
Shareholder’s Fund
Working Capital Turnover Ratio= Net Sales 2.96:1 3.63:1
Net working capital
PART-B
GENERAL INTRODUCTION-
MOTIVATION-
 Motivation is a kind of internal energy which drives a person
to do something in order to achieve something.
OBJECTIVES OF MOTIVATION:
It is a fact that most of us use only a small portion of our
mental and physical abilities. To exploit the unused potential
in people, they are to be motivated.
There are different types of motivation such as-
 Achievement Motivation

 Affiliation Motivation

 Competence Motivation

 Incentive Motivation

 Fear motivation.
 SOME OF THE MOTIVATING MEASURES USED BY THE COMPANY TO
MOTIVATE EMPLOYEES:
 By providing promotions, increase in responsibilities and status.
 Giving bonus and incentives.
 By providing advance when they need.
 By providing training.
 Balance of work.
 Being equitable, unprejudiced, impartial, objective.

STATEMENT OF THE PROBLEM:

 Employee motivation in the organization is very much important to retain the effective
and efficient employees and to achieve the goals and objectives.
 The attempt in this project study is to collect details about the employee motivation
and to evaluate those details and to suggest suitable alternative system and procedures
for improving the motivation to the employees.
OBJECTIVES OF THE STUDY:
 To know the motivation factors in the organization.
 To suggest some measures to increase the motivation level in organization.

 To know how motivation is influence employees performance in the

organization
SCOPE OF THE STUDY
 The study covers both administrative employees and shop floor employees.
RESEARCH METHODOLOGY:
RESEARCH DESIGN:
This project is DESCRIPTIVE STUDY.
SAMPLE SIZE:
 Refers to the number of elements introduced in the study.

 The sample size includes 30 administrative and 30 shop floor employees.

Sampling Frame
 Study has covered shop floor and administrative level employees.
SOURCES OF DATA :

PRIMARY DATA:

Primary data is collected through questionnaire and schedules.

SECONDARY DATA:

The secondary data is collected from journals, company manuals and company websites.

SAMPLING METHOD:

 The sampling method chosen here is random sampling. In random sampling, each item or
element of the population has an equal chance of being chosen at each draw.

LIMITATIONS OF STUDY:

 The study was conducted for a very limited period.

 The assumptions are based on the answers given by a limited number of employees.

 Respondents were reluctant to give information

ANALYSIS AND INTERPRETATION:

Facilities Appraisal

15% 13%
30%
yes Yes
no No
to some extent

87%

55%

Leadership
WagesChart
matchTitle
with work

20% 13%

Yes
23% 17% No
Yes
No To some extent
To some extent
67%

60%
FINDINGS:
Majority of the employees are not satisfied with the facilities provided by the company.
 87% are satisfied with the company‘s regular and fair appraisal which is done once in
a year .
Most of the employees feel that wages are not matching with the work they done.
 67% employees are not satisfied with the leadership style because they are having less
opportunity to participate in decision making and they are not friendly with their
superior.

SUGGESTIONS:
The company should introduce competitive compensation package to increase morale
and job satisfaction of the employees.
Since it is a manufacturing sector organization should provide with proper working
conditions like lighting, canteen, rest rooms etc.
 Relationship between superior and subordinate must be cordial
for smooth running of the business.
 Communication between the subordinate and superior can be
made effective by putting the bulletin instructions boards and
conducting formal and informal meetings.
 CONCLUSION:

Motivation levels of the employees in the organization are

satisfactory. To improve the motivation level of the employees
company should concentrate on working conditions at work
place and giving the importance to employee by providing all
the required benefits which acts as motivation.