GOALS AND OBJECTIVES OF NESTLE ;

• To be the best & quality brand in Pakistan

• To meet the needs & requirements of the consumers
• To capture the desired market share
• To dwell in to the life of people & consumers
• To be the number one nutritious company of Pakistan
• To be the social responsible company & be helpful in bad times.
Nestle aims to be proactive innovation and renovation culture, which is the key to Nestlé’s
success in the marketplace.
STRATEGIES OF NESTLE:

Nestle aim to offer a portfolio of products and services that evolve with consumer demands. They strive to create products that are right for consumers and
that contribute to public health and a sound environment. It’s good business. This guides the choices we make today and shapes our portfolio for
tomorrow whether through product evolution, innovation, acquisition or partnership.

The choices we make :

• Apply our expertise in nutrition, health and wellness - developed over more than 150 years - to help people, families and pets live happier, healthier
lives.

• Meet the needs of the modern consumer with healthy, delicious, convenient products for conscious, time-constrained lifestyles. • Bring affordable,
safe and high-quality nutrition everywhere to everyone, regardless of their income level.

• Bring distinctive, premium innovations to market fueled by creative exploration, consumer insights, pioneering nutrition science and culinary
excellence.

• Advance our sustainability agenda to enhance the health of the planet, drive societal progress and support a sustainable food system, particularly in
terms of:

• Packaging and delivering our products in ways that are safe and protect the environment.

• Offering more plant-based food and beverage options to enable us to be the consumers' preferred choice as they diversify their diets.