Assignment 1 & 2

Presented by- Yogita Soni

ID- 20531026
Introduction
▪ Cadbury is a British multinational confectionery
company owned by Mondelez International.
▪ Founded by John Cadbury

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Cadbury Celebrations- #NotJustACadburyAd
▪ Launched last year in Diwali times in order to promote small
businesses struggled during the lockdown
▪ Make your own Ad featuring by Shahrukh Khan
▪ First ever Hyper-personalized campaign advertisement with
the use of generative AI Technology
▪ Applicable as per mapped pin-code by entering store
category, store name and pin-code

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 TVC
https://youtu.be/A4g5tF6bxW
w

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 Hoarding

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https://www.google.com/amp/s/www.businessinsider.in/advertising/brands/news/mondelez-indias-hearthwarming-diwali-ad-is-a-celebration-of-local-retailers/amp_articleshow/79042226.cms
PrintAd

https://adscholars.com/blog/not-just-a-cadbury-ad-a-powerful-advertisement-that-makes-a-difference/amp/

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Digital Ad

mondelezinternational.com 7
Facebook Posts
 https://fb.watch/bBIcNroHsC/
 https://www.facebook.com/140858439260130/posts/
4862330660446194/?app=fbl

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Twitter, LinkedIn, Insta Post
 https://www.linkedin.com/pulse/just-cadbury-ad-magic-continue
s-prasad-adavadkar
 https://mobile.twitter.com/cadcelebrations

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YouTube Link
 https://youtu.be/VDWa8fZ4p1E
 https://www.youtube.com/watch?v=gBWLm6Sx1WI

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Blogs
 https://www.google.com/amp/s/www.bollywoodhungama.com/amp/news/features/sha
h-rukh-khans-motivational-message-cadbury-ad-local-business-wins-internet-watch-
video/
 https://www.google.com/amp/s/indianexpress.com/article/lifestyle/life-style/cadbury-c
elebrations-diwali-ad-features-local-stores-in-your-area-ai-technology-7050542/lite/

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Thanks!

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