POWERFUL

PRESENTATIONS ! tips & tricks

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 Neal Creative | click & Learn more

TIP │ Use the built-in color

palette with green and yellow
for callouts and accents

Neal Creative ©
POWERFUL
PRESENTATIONS ! tips & tricks

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“IF YOU WANT SOMEONE TO REMEMBER YOUR MESSAGE –
IN A PRESENTATION, AN ARTICLE, OR A REPORT–
TELL THEM A STORY.”

—RACHEL GILLETT, FAST COMPANY

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INTRODUCTION Our mission
To help people easily create
compelling presentations
using templates.

Revealing key points Let us share some favorite tips

for telling your story effectively.
one at a time enhances Select from a rich assortment of animated slide
comprehension. layouts to consistently convey the right message
and make the right impression.

What story do you want to tell?

PREPARE Build your story first, then define which layouts and graphics
will best help visualize each slide’s message

“How much text “But this is important to “More words,

should I use?” the understanding of the less sentences”
story”
Consider when you give Focus on action words
a paper handout in a Avoid using sentences that will enhance the
meeting—everyone’s head that will already be used viewer experience
goes down and they read, when talking
rather than staying
heads-up and listening.

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 TIP
To keep the audience focused, always use the same
transition before a new topic

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USE TRANSITIONS
& SECTION DIVIDERS
Consistency helps viewer see connections in the story –
use same layout and design for individual sections and
give your audience a mental check-point.
 THE STAGE HAS BEEN SET
go ahead and follow the basic 5 steps

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Understand Get your facts The power Show, Know the
your brand straight with of specifics, don’t tell end at the
and audience; 5 W’s details, and beginning
speak in an imagery
authentic voice

Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising
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 A
C
T
VISUALS ADD A COMPONENT TO
STORYTELLING THAT TEXT CANNOT | SPEED.
Images are another element that can drive your point home even more
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Understand your brand
and audience; speak in
an authentic voice
PREPARE Click icon to add picture
Why does this matter to your audience?
Where are you taking them?

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 2
Get your facts straight
with 5 W’s

Click icon to add picture

DEFINE
Who | What | Where | When | Why

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 3
Images are a great tool
for showing context

Full Bleed Picture

SUPPORT
We perceive the world through
more than our eyes and ears;
we smell, we touch, and we taste. 
Put your audience in that place and
provide them a point of reference;
the imagination will do the rest.
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 4
Show, don’t tell

ENGAGE Click icon to add picture

Visualize key messages
A picture is worth a thousand words…
Make a statement
Using graphics, charts, and infographics

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 5
Know the end
at the beginning

Click icon to add picture

LEAD
Start your story with an outline,
a framework of points you
need to have to tell your story,
always moving forward to
the conclusion or action points

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 TAKEAWAY
What do you want them to remember?

INSPIRE
Click icon to add picture Get them excited about what’s to come

ACTION
Build your presentation and give us your feedback
if this was helpful to you.

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 “
BECAUSE STORYTELLING,
AND VISUAL STORYTELLING,
WAS PUT IN THE HANDS OF EVERYBODY,
WE HAVE ALL NOW BECOME STORYTELLERS.

—LEVAR BURTON

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 POWERFUL
PRESENTATIONS!
THANK YOU

Neal Creative © Neal Creative | click & Learn more