Business

Presentations
Learning Objectives:

• Creating Effective Business Presentations.

• Organizing Content and Using Visual Aids to Connect

With Audiences.

• Preparing Engaging Multimedia Presentations

• Refining Delivery, Rehearsing, and Performing Your

Talk.
Creating Effective Business Presentations
Glossophobia: fear of public speaking.

Speaking Skills and Your Career:

1. Will help robot-proof your career.
2. Are useful at every career stage.
3. Rank high on recruiters’ wish lists.
4. Critical to success at work.
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 Creating Effective Business Presentations

1- Knowing Your Purpose: 2- Knowing Your Audience:

• What do you want to • Analyse your audience.
accomplish? • Anticipate their reaction.
• What do you want your • Adjust to their needs.
listeners to remember or do? • Focus on audience benefits.

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 Organizing Content and Using Visual
Aids to Connect with Audiences

Tell them what Tell them what

Stepyou
1 are going to Step 2 Tell them. Step you
3 have told
tell them. them.

Repeat your main points in the introduction, body,

and conclusion of your presentation.
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 Organizing Content and Using Visual
Aids to Connect with Audiences
Capturing Attention in the Introduction:
• Capture listeners’ attention and get them involved.
• Identify yourself and establish your credibility.
• Preview your main points.
Some techniques to gain and keep audience attention are:

Startling
Question Joke Story Quotation Promise
Fact
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 Organizing Content and Using Visual
Aids to Connect with Audiences

To establish credibility:
Describe your
position,
Dress Display
knowledge,
professionally. self-confidence.
education, or
experience.

Maintain Try to connect

direct eye contact. with your audience.

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 Organizing Content and Using Visual
Aids to Connect with Audiences
Organizing the Body of the Presentation
• Focus on a few principal ideas.
• Develop each point with adequate, but not excessive, explanation
and details.
• Use a simple and logical organizational strategy.
Geography/ Topic/
Chronology Pro/Con The Six Ws
Space Function

Problem/ Simple/ Best Case/

Value/Size Importance
Solution Complex Worst Case
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 Organizing Content and Using Visual
Aids to Connect with Audiences

Summarizing in the Conclusion

• Summarize the main themes of the presentation.
• Think of the conclusion as the high point of your presentation.
• Leave the audience with a specific take-away (the value of the
presentation to the audience and the benefit audience members
believe they have received).
• Include a statement that indicates you are finished without having to
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verbalize it.
 Organizing Content and Using Visual
Aids to Connect With Audiences

Understanding Visual Aids

• Information conveyed in images is more memorable than text

alone, a phenomenon known as pictorial superiority.

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 Organizing Content and Using Visual
Aids to Connect With Audiences
Understanding Visual Aids
• Visual aids:
• Increase audience interest.
• Make the presenter appear more professional, better prepared,
and more persuasive.
• Illustrate and emphasize the message better than words alone.
• Jog the memory of the speaker.

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 Organizing Content and Using Visual
Aids to Connect with Audiences
Moving Beyond Bullet Points
• Create slideshows that tell a story with less text and more images.

• Provide content unsuitable for presentation in an image (e.g.,

complex financial or technical data) in handouts, instead.
• Strive for simplicity and clarity.

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 Preparing Engaging Multimedia Presentations
Seven Steps to a Powerful Multimedia Presentation

2. 3.
1. Select background
Choose images that 4.
Start with the text. help communicate Create graphics.
and fonts.
your message.

5. 6. 7.
Move your
Add special effects. Create hyperlinks.
presentation online.
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Refining Delivery, Rehearsing,
and Performing Your Talk

Choosing a Delivery Method

Avoid Memorizing Your Presentation:

• Memorize only significant parts, such as the introduction,
conclusion, and meaningful quotations, to avoid sounding
robotic and unnatural.

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Refining Delivery, Rehearsing,
and Performing Your Talk

Do not Read From Your Notes:

• Listeners will quickly lose interest.

• The audience will lose confidence in your expertise.

• You miss audience feedback when you ca not maintain eye

contact.

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Refining Delivery, Rehearsing,
and Performing Your Talk

Deliver Your Presentation Extemporaneously:

• The best plan is extemporaneous* delivery, which means
speaking freely, generally without notes, after preparing and
rehearsing.

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Refining Delivery, Rehearsing,
and Performing Your Talk

Know When Notes are Appropriate:

• Use note cards or an outline for key sentences and major
ideas, not a script.
• Practice with your notes to use them while speaking
conversationally.

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Refining Delivery, Rehearsing,
and Performing Your Talk
Before Your Presentation:

Prepare Rehearse Time Dress

Thoroughly Repeatedly Yourself Professionally

Check the Practice  Greet

Room and the Stress Members of
Equipment Reduction the Audience
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Refining Delivery, Rehearsing,
and Performing Your Talk
During Your Presentation:
Start With a Pause
and Present Your Maintain Eye Control Your Voice
Show Enthusiasm
First Sentence Contact and Vocabulary
From Memory

Control Visual Aids Summarize Your

Slow Down and
With Clickers, Main Points and
Know When to Move Naturally
Pointers, and Drive Home Your
Pause
Blank Screens Message

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Refining Delivery, Rehearsing,
and Performing Your Talk
After Your Presentation:

Encourage
Distribute Repeat
Questions but
Handouts Questions
Keep Control

End With a
Avoid “Yes, but”
Summary and
Answers
Appreciation
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 “
https://www.youtube.com/watch?v=MnIPpUiTcRc&pbjreload=101
Reference List

• Guffey, M. and Loewy, D. (2011). Business Communication:

Process & Product. 10th ed. Cengage.
Thank you