CHAPTER 12

BUSINESS
PRESENTATIONS
 OBJECTIVES

 Recognize various types of business presentations

 Discuss two important first step in preparing presentations

 Explain the structure of presentation and how to get audience’s rapport

 Create an impressive error free multimedia presentation

 Specify deliveru techniques for use before, during and after a presentation
IMPORTANT OF SPEAKING SKILLS

 Lead to career success

 The first important reason to predict the success and mobility

 Useful at every career stage

 Being the most wanted soft skill from employer

 TYPES OF PRESENTATIONS

 Briefings: overview or summary of an issue, proposal, or problem

 Reports: oral equivalent of busniess report and proposals

 Podcasts: prerecorded audio or video clip delivered online

 Virtual Presentations: used when collaborating remotely

 Webinars: Web-based presentation, lecture, workshop, or seminar

 KNOWING YOUR PURPOSE

What do you want to accomplish?

What do you want your listeners to remember or do?

deliver the purpose of presentation
 KNOWING YOUR AUDIENCE

 Analyze your audience.

 Anticipate its reaction.

 Adjust to its needs.

 Focus on audience benefits.

 ORGANIZATION, DELIVERY STYLE, AND
SUPPLEMENTAL MATERIAL

 How will this topic appeal to the audience?

 How can I relate this material to my listeners’ needs?

 How can I earn respect so that they accept my message?

 What will be most effective in making my point?

 How can I make the audience remember my main points?

Never give up
ORGANIZATION AND REPETITION

Tell them what you are going to tell them.

Tell them

Tell them what you have told them.

 INTRODUCTION
 Capture listeners’ attention and get them involved.

 Identify yourself and build your credibility.

 Preview your main points.

EX: It’s pleasure to be here.

Today, I am going to talk about

 HOW TO CAPTURE
ATTENTION?
 Question  Story
 Startling fact  Quotation
 Joke  A promise
 HOW TO BUILD PERSONAL
CREDIBILITY?
 Describe your position, knowledge, or education experience.
 Dress professionally.
 Maintain eye contact.
 Connect with your audience.
 THE BODY

 Focus on a limited number of main points.

 Develop each point with adequate explanation and details.

 Use a clear organizational strategy, for example, chronological order or

importance.
 THE CONCLUSION
 Summarize the presentation’s main themes.

 Leave audience with a specific, noteworthy take-away.

 Include a statement that allows you to leave the podium gracefully.

POOR CONCLUSION IMPROVED CONCLUSION

Well, I guess that’s about all I have to say. Thank In conclusion, let me review my three major
you for your time. points. They are ....
PURPOSE OF USING VISUAL AIDS

 Emphasize and clarify main points.

 Improve comprehension and retention.

 Increase audience interest.

 Make speaker appear more professional, better prepared, more persuasive.

 Help achieve your goals faster.

 Jog the speaker’s memory.

TYPES OF VISUAL AIDS

 Multimedia slides

 Handouts

 Zoom presentations
 PREPARING ENGAGING MULTIMEDIA
PRESENTATION
ANALYZING THE SITUATION AND PURPOSE

 Making the best design choices for the live presentation

 Will the slides be part of self-running presentation?

 Will the slides saved on a server for user’s conveniences?

 Are they self contained file or slide deck?

 TIPS TO GET POWERFUL MEDIA
PRESENTATION
 Start with the text.

 Select background and fonts.

 Choose images that help communicate your message.

 Create graphics.

 Add special effects.

 Create hyperlinks.

 Move your presentation online.

DELIVERY METHOD

NO! Memorization

NO! Reading from notes

YES! Extemporaneous method

COMBAT STAGE FRIGHT
Breathe deeply.
Convert your fear.
Know your topic and come prepared.

Use positive self-talk.

Take a sip of water.
Shift the spotlight to your visuals.
Ignore any stumbles.
Feel proud when you finish.
BEFORE YOUR PRESENTATION

Prepare thoroughly.
Rehearse repeatedly.
Time yourself.
Dress professionally.
Request a lectern.
Check the room.
Greet audience members.
 DURING YOUR
PRESENTATION
Begin with a pause.

Present your first line from memory.

Maintain eye contact.

Don’t read from your notes.

Control your voice and vocabulary.

DURING YOUR PRESENTATION

Show enthusiasm.

Skip the apologies.

Put the brakes on.

Incorporate pauses when appropriate.

 DURING YOUR PRESENTATION

Move naturally.

Use verbal aids effectively.

Avoid digressions.

Summarize your main points, and arrive at the high points of your talk.
AFTER YOUR PRESENTATION

• Distribute handouts.

• Encourage questions.

• Repeat questions.

• Reinforce your main points.

• Keep control.

• Avoid Yes, but answers.

• End with a summary and appreciation.