SOCIAL MEDIA MARKETING

STRATEGY OF BUGATTI VEYRON

Presented by M. Kamal-ul-Lah Khan

SOCIAL MEDIA MARKETING
 A Socialmedia marketing is the use of social
media platforms and websites to promote a
product or service.

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SOCIAL MEDIA MARKETING
STEPS
 Select relevant and realistic social media
marketing goals.
 Decide who do you want as your social media
audience.
 Investigate how your competitors approach
social media.
 Establish a realistic social media budget.
 Establish the best times to post.

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ABOUT BUGATTI

 Bugatti Automobiles is a subsidiary of Volkswagen.

  Bugatti is premium brand which makes high
performance sports and luxury cars.
 Original Bugatti was a French high performance
automobile manufacturer
founded in 1909 by
Ettore Bugatti.

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BUGATTI’S SOCIAL MEDIA
MARKETING STRATEGY
  Bugatti uses different media to promote its cars
and increase brand visibility like through TV
shows, Auto-shows, TV advertisement, Auto
magazines.
 Bugatti tries to display its speed and performance
through viral video campaigns on digital media
platforms such as YouTube.
 Bugatti also utilizes social media platforms like
Facebook, Twitter, and Instagram to create buzz
among viewers and customers.
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