MARKETING

PRESENTATION
SUBMITTED BY AL-MARWA MUNIR
SUBMITTED TO PROF ABDUL REHMAN
SOCIAL MEDIA
 DIFFERENCE BETWEEN SOCIAL MEDIA AND DIGITAL MEDIA
SOCIAL MEDIA
 The term social media marketing
(SMM) refers to the use of social media
and social networks to market a
company's products and services
Social media marketing is limited to
online boundaries.
 Social media include
 Facebook
 Tweeter
 Instagram ETC
DIGITAL MEDIA
 Digital marketing uses both online
and offline digital means to reach out
to the target audience.
 Digital Marketing include
 Social Media Marketing (SMM)
 Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Email Marketing.
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COCA -COLA

The Coca-Cola Company,

American
corporation founded in 1892
Soon after the country's
independence in
1947, Coca-Cola came to
Pakistan in 1953. The
Coca-Cola Company has been
operating in Pakistan for over
60 years under the license of
The Coca-Cola Export
Corporation

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SOCIAL MEDIA
MARKETING STRATEGY
Coca-Cola doesn't have its own
stores so its social media
marketing strategy isn't
focused on driving people to its
shops or to an e-commerce
platform, instead its all
about maintaining brand
image and raising awareness
of its ad campaigns compared
to other brands

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Share a coke
Coca Cola's 'share a coke'
campaign was a super hit and
made a huge impression on
the social media

Share a coke was an innovative campaign where the

company swapped the iconic logo with names. It was
a hit campaign that lead to increase in their sales and
also became a big hit on social networks.
SOCIAL MEDIA PLATFORMS USED BY COKE

FACEBOOK YOU TUBE INSTAGRAM GOOGLE PLUS

Facebook

•Total Fans 109,182,279 Coca-Cola utilizes majority of well-known social media

•Fans Gained 12,046 platforms such as Facebook, YouTube, Twitter,
•Fans Growth 0.01% Google+, Instagram, LinkedIn and Flickr.

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SOCIAL MEDIA PLATFORMS

Currently it tracks 138 Coca-Cola social media profiles

Facebook Pages 70

Twitter Handles 35

Instagram Accounts 21

YouTube Channels 10

LinkedIn Accounts 2

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Submitted to Respected Sir Abdul rehman