TECHNO 101 WSAT 11:30AM-3:00PM

ASSIGNMENT # 1: GETTING INTO THE SUCCESFUL MINDSET

FACEBOOK AND INSTAGRAM

Instagram advantages and improvement to the original venture is that instagram has better
statistics in engagement and content sharing, it has also better features, emojis, and stickers
THE CAT compare to Facebook. Instagram is about capturing moments. People don’t open Instagram to
find out your company’s business hours or to see if their friends have been to your store. They
use Instagram to engage. That’s what makes it so effective for building your brand and gaining
popularity. Even though facebook has larger users wherein 2.38 billion monthly active users
compare to instagram wherein they have 1 billion monthly active users. But a mostly celebrity
uses instagram rather than facebook because of its features and content. When you launch the
Instagram app, you’re immediately hit with content. It provides a different user experience
than Facebook because it’s strictly focused on visual-based content.
https://sproutsocial.com/insights/instagram-vs-facebook/
Social media is a great platform for communication and especially to promote a business one
example of a venture that is successfully piggybacking on the trend is the famous online
shopping app shopee wherein they use hashtag and viral trends to promote their business and
to gain many followers in instagram and facebook they tend also to use the hashtag (#) to give
THE PIG their giveaway or free discount on their product in this way their company would garnered
enormous likes, followers and positive brand exposure.
To improve a business a company must push its boundaries to digital transformation, an
example of a business that push its boundaries to social transformation was the Mcdonald’s.
Mcdonald’s is one of the worlds most recognized fastfood brands, but despite its global
THE FROG popularity and market leadership , Mcdonald’s remains sensitive to ever changing consumer
behaviors. Here are the following that Mcdonald’s push its boundaries to digital
transformation:
 Mcdonald’s start rolling out self-order kiosks in some of its store to make it easier and
faster to customers to place and customize their orders. Mcdonald’s also is one of the
first fast food to accept mobile payments such as Apple pay.
 Mcdonald’s has also embraced the social media game. Mcdonald’s follow social media
trends and actively engages with their followers by responding to them quickly. On the
other hand, Mcdonald’s participation in social media required an overhaul of
communication processes in order to be effective in social media.
 Mcdonald’s also has an app online wherein you will just click, pick and checkout your
order and wait for the delivery of your order in your home this online ordering is hassle
free to the customers because they don’t need to go outside just to buy their food.
https://blogs.opentext.com/5-companies-pushing-boundaries-digital-transformation/