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  • Social Media Optimization by PETER TAIWO

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    Uloma 007
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    Social Media Optimization is the process of promoting products, brands, or events using social media tools to generate publicity, increase awareness, and drive web traffic. Key tips include carefully selecting social media tools based on the product or brand, regularly posting unique and newsworthy content, and promptly responding to complaints and queries. Case studies demonstrate how companies like Myntra and Michael Kors have successfully used tools like Facebook and Instagram to build credibility, loyalty, customer interaction, and increase revenue.

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    Social Media Optimization is the process of promoting products, brands, or events using social media tools to generate publicity, increase awareness, and drive web traffic. Key tips include carefully selecting social media tools based on the product or brand, regularly posting unique and newsworthy content, and promptly responding to complaints and queries. Case studies demonstrate how companies like Myntra and Michael Kors have successfully used tools like Facebook and Instagram to build credibility, loyalty, customer interaction, and increase revenue.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views13 pages

    Social Media Optimization by PETER TAIWO

    Uploaded by

    Uloma 007
    Social Media Optimization is the process of promoting products, brands, or events using social media tools to generate publicity, increase awareness, and drive web traffic. Key tips include carefully selecting social media tools based on the product or brand, regularly posting unique and newsworthy content, and promptly responding to complaints and queries. Case studies demonstrate how companies like Myntra and Michael Kors have successfully used tools like Facebook and Instagram to build credibility, loyalty, customer interaction, and increase revenue.

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    © All Rights Reserved
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    of 13

    1

    Social Media Optimization


    The Superpower of Social Promotions
    2

    Meaning
    • Social Media Optimization is the process of
    promoting a product, brand or event using a mix of
    social media tools

    • It aims to generate publicity, increase awareness and


    web traffic using social media tools.
    3

    Social Media Tools


    Twitter
    Blogging

    SMS

    Micro-
    blogging
    Photo
    Sharing

    Video
    Sharing
    Facebook

    Social
    RSS News
    FEEDS
    4

    4 important tips for SMO


    • Carefully select social media tools
    according to your product or brand

    • Regular postings is the key to


    success

    • Upload unique, exciting and


    newsworthy content

    • Respond promptly to complaints


    and queries
    5

    Benefits

    • Visual, textual and


    auditory experience
    • Builds credibility, loyalty
    and trust
    • Personal &public
    interaction with customers
    & clients
    • 24*7 customer service and
    online presence
    6

    Rules of SMO.
    7
    8
    9
    10
    11

    CASE STUDY (1): Myntra Facebook


    Optimization.
    12

    CASE STUDY (2): How a Luxury fashion brand harnesses Instagram to boost revenue.
    13

    How Michael Kors sign up works

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