Presented By-

Shruti Jain
S.D. College Of
Management Studies,
Muzaffarnagar
 Content

• What is SMM?
• Why we need of SMM?
• Types of Social Media
• Advantages of SMM
• Disadvantages of SMM
 Social Media Marketing
Social Media-
Websites and apps that enables user to create and share content to participate in
social networking.
Social Media Platform-
• Twitter
• Instagram
• Facebook
• Linked-in
Social media marketing [SMM] refers to techniques that target social
networks and applications to spread brand awareness or promote
particulars products. Social media marketing compaigns usually centers
around .
 Need Of SMM

• A strong social media presence builds brand loyalty.

• Social media gives you the ability to quickly respond to the customer.
• Customers you did not know existed ill find you.
• Social media gives you a wide reach.
 Types of Social Media

• Social networks
• Bookmarking Sites
• Social news
• Media sharing
• Microblogging
 Social Networks
The term social networking refers to the use of internet-based social media sites to stay
connected with friends, family, colleagues, customers, or clients. Social networking can
have a social purpose, a business purpose, or both, through sites like Facebook, Twitter,
LinkedIn, and Instagram.
 Bookmarking Sites
“ A social bookmarking site is an online service that enables users to add, edit, and share
bookmarks of websites and blogs.”
 Social News
Social news is the occurrence of online news mixed with a form of social interaction, and
is entirely reliant on social media websites. It can include sharing, voting, or user input,
and what is presented depends on recorded trends relating to how users interacted with
similar content in the past.
 Media Sharing

Shared media refers to content which is shared across third party platforms, such as
social media, or shared between multiple owners, including people liking, commenting
on or sharing someone's social media posts.
 Microblogging
Microblogging is a combination of instant messaging and content production. With a
microblog, you share short messages with an online audience to improve engagement.
Social channels like Twitter, Instagram, Facebook and Pinterest offer popular platforms
for microblogging.
 Advantages of SMM

• Create Brand Recognition

• Increases Sales
• Cost-Effective
• Improves Brand Loyalty
• Better Customer Satisfaction
 Disadvantages of SMM

• Heavily Rely On Ads

• Low ROI
• Time-Consuming
• Security And Privacy Policy Issues
• Need To Stay Engaged And Active
THANK YOU