Presented By-

Shruti Jain
S.D. College Of Management
 Mailchimp

 Mailchimp is an American marketing automation platform and email

marketing service for managing mailing lists and creating email marketing
campaigns to send to customers.
 Mailchimp is an all-in-one marketing platform that helps you manage and talk
to your clients, customers, and other interested parties .
 Mailchimp is the ultimate software that will change the way you market your
product on the internet.
 Mailchimp is a simple email marketing software[EMS] which gives you a
number of easy options for designing , sending and saving templates of your
emails.
 Mailchimp is a web-based application. This means you can use it just like a
website on any web browser without needing to download and install a heavy
software program on your devices.
 Email Marketing Automation

 Also called Drip Campaigns

 Email marketing automation is about bringing customer relationships. Through the
automation process , you can bring together your customer data and all your marketing
channels to build increasingly closer familiarity with your customer.
 A simple email automation campaign can be made of a few emails that are sent out an
timed basis to everyone who, say ,enters your online content.
 Why Mailchimp

 W are built for growing businesses. Put our marketing and sales tools behind your
ideas ,dream, brand ,or business and we will help you share it with the world.
 Get the help you need, whenever you need it with our 24/7 support,
 You can connect your tools to mailchimp and unlock even more features.
 Take your marketing to the next level when you work with a mailchimp partner.
 Advantages of using MailChimp

 The interface is simple and customizable.

 Send Emails to a Targeted Audience.
 Use Emails to Re-engage Subscribers,
 Create an Informational Email Series.
 Disadvantages of Mailchimp

 MailChimp reserves the right to suspend or cancel your account.

 The interface can feel a bit awkward and clunky to some users.
 You pretty much have to create your own templates.
 Having a membership-based site can be difficult.
THANK YOU