TY.BA.

MMC

Social Media

DIGITAL MEDIA
Marketing
Painter Parth
 CONTENT:
Things Intro to Social Media

to discuss Social Media Marketing

Social Media Marketing Tools
Social Media Marketing Strategy

Tip: Make your own

running notes during the
sessions.

Make sure you follow the

notes discussed and
dictated for your exams.

DIGITAL MEDIA
Intro to
Social Media
Social media refers to the means of interactions among
people in which they create, share, and/or exchange
information and ideas in virtual communities and networks.

Social media platforms allow users to have conversations,

share information and create web content. There are many
forms of social media, including blogs, micro-blogs, wikis,
social networking sites, photo-sharing sites, instant
messaging, video-sharing sites, podcasts, widgets, virtual
worlds, and more.

DIGITAL MEDIA
Intro to
Social Media
The term social in regard to media suggests that platforms
are user-centric and enable communal activity.

Types of Social Media:

1. Relationship Network: WhatsApp, Hangouts, Bumble
2. Media Sharing: YouTube, Snapchat, Vimeo, Instagram
3. Online Review: Quora, IMDb, Ask.fm
4. Discussion Forums: Discord, Google Teams, Skype
5. Social Publishing Platforms: Twitter, Wordpress,
Bloggers, Facebook

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Social Media
Marketing
SMM is a form of internet marketing that implements
various social media networks in order to achieve
marketing communication and brand goals.

It is a form of internet marketing that uses social media

apps as a marketing tool.

These social media platforms enable brands to connect

with their audience to:
build a brand
increase sales
drive traffic to a website
build a community of followers to share and engage
with content
Benefits of Social Media Marketing

Increased Brand Global Reach and

Recognition Visibility

Improved Brand More Traffic

Loyalty on Brand Pages

More Opportunities Improve Search Engine

to Convert Result Page Presence

DIGITAL MEDIA