Social Media

for
B2B
 What? Why? How?

 A Simplistic Presentation
 Social Media
 Social media are distinct from industrial media, such as
newspapers, television, and film.

 While social media are relatively inexpensive and accessible

tools that enable anyone (even private individuals) to publish or
access information, industrial media generally require significant
resources to publish information

 Social media depend on interactions between people as the

discussion and integration of words to build shared-meaning,
using technology as a conduit
Social Media Tools
Communication

 Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress,

Vox, ExpressionEngine

 Micro-blogging / Presence applications: Twitter, Plurk, Jaiku

 Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut,

Skyrock, Hi5, Ning, Elgg

 Social network aggregation: NutshellMail, FriendFeed

 Events: Upcoming, Eventful, Meetup.com

Reviews and Opinions More Tools
 Product Reviews: epinions.com, MouthShut.com, Yelp

 Q&A: Yahoo! Answers, WikiAnswers

Collaboration

 Wikis: Wikipedia, PBwiki, wetpaint

 Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike

 Social news: Digg, Mixx, Reddit, NowPublic

 Opinion sites: epinions, Yelp

Multimedia

 Photo sharing: Flickr, Zooomr, Photobucket, SmugMug

 Video sharing: YouTube, Vimeo, sevenload

 Livecasting: Ustream.tv, Justin.tv, Stickam

 Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter
Why is it important?
 The new generation is already using the Internet and Social Media
as their primary source of communication and they are the future

 The information explosion that is happening in this modern age is

presented and archived on the internet and moderated by social
media
 More importantly this information is updated periodically.

 Social Networks have the populations of the size of major nations

and people and companies are spending more time on them

 Mainstream news sources are tapping into social media for news
and they are also first dispensing it to the same medium

 Internet doesn’t have a turn around time and everything is moving

towards real time. News is being reported and updated in real time
through social media
Why is it Important?
 Because Social media gives every individual and
entity a say!
 News, Opinions, Content, Importance
 are no longer controlled by a few people
 are given by real life people available for comment and
discussion
 are spread on the power of word of mouth
 Everybody is online and on Social Media sharing
content and information and opinion
 What is said about you or your brand is very important
and has to be paid attention to just like image offline.
Social Media for Business
 PR
 Customer Service
 Loyalty Building
 Collaboration
 Networking
 Thought-Leadership
 Customer Acquisition
Listen Engage Measure (audience, engagement, influence,
loyalty, action) Improvise
Social Media for B2B
 Participation
 Blogs: News, Developments, Projects
 Microblogging : Supporting blogs, Interaction, Client and Competitor Tracking
 Social Networking: Showcase presence, acquiring Manpower

 Creating Content
 Means to do traditional PR
 Getting linked and increasing visibility

 Who are Customers?? People, they will eventually stumble upon what you are
doing cos they too are moving on to social media like everybody else

 Tracking other Companies, events, trends and keywords. Helps staff get more
info to prospect

 Not a lot of advertising, gives you the edge due to sheer presence
How do you get involved?
 Listening first, use your keywords. Track the happening stuff

 Add metrics to your website and start a blog

 It will internally help the employees
 Showcase our practices and policies to prospective clients
 Sharing ideas and methods to address issues which will help others in Industry

 Starting with something with practical measurable platform like LinkedIn.

 Sale lead
 Hiring
 Visibility

 Availability on real time feeds like Twitter and Facebook

 To see what the customer is seeking
 What the client is doing
 How the industry is moving
Also use Online Advertising
 Online advertising is a form of promotion that uses the Internet and World Wide Web
for the expressed purpose of delivering marketing messages to attract customers.
 Examples of online advertising include contextual ads on search engine results
pages, banner ads, Rich Media Ads, Social network advertising, online classified
advertising, advertising networks and e-mail marketing, including e-mail spam.