PROJECT CLAID (Contextualized and Localized Activities Intended for Distance Learning)

Name: ______________________________ Date: ____________ Score: _______

MEDIA AND INFORMATION LITERACY – G11

Quarter 4 – Week 7
Competency: Describe the dimensions of motion information and media

Lesson: Motion Media and Information

Objectives:

1. Classify the different motion media formats.

2. Describe the different dimensions of motion media.

CONCEPT

Motion media is a powerful tool in conveying information as it is both

uses visual and auditory senses.

ACTIVITY NO.1

Getting Started
I. Directions: Write a check (/) mark if each situation conveys a positive
attitude in using a motion information.
_______ 1. It is considered acceptable to download a copy of a movie from an
authorized site it is only for personal use.
_______ 2. Teachers can let students watch a movie or a documentary on
YouTube instead of discussing it in class since it is more interesting.
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Q4 Week No. 7 Competency Code: MIL11/12MIM-IV3ef-15
Competency/ies: Describe the different dimensions of motion information and media.
_______ 3. It is acceptable if you will use a PowerPoint or a Prezi for your
report in class.

II. Directions: Answer the question below.

Think of three examples of motion media that you have encountered in the
classroom. Which among these examples is/are effective in your learning as
a student? Explain your answer briefly and clearly.

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Discussion

MOTION INFORMATION AND MEDIA

Motion media is a form of media that has the looks of moving text and
graphics on a display. Its purpose is to give information in multiple ways.
Dimensions of Motion Media
1. It communicates message to large, heterogenous, and anonymous
audiences. It means that use of motion media can reach the general
masses. Its audience has mixed levels of interest and expertise in the
subject matter.
2. It communicates message to broad audience simultaneously. This is
ideal for reaching mass audiences in public and private contexts. Public
contexts may include movie goers in cinemas, students in the classrooms,
or passengers in busy transport terminals. Private contexts can be those
seated with computers at home, watching television before going to bed or
browsing social media through smartphones while commuting.
3. It delivers messages that are impersonal and transitory which are
typically acceptable by the audience. The messages deliver by motion media
usually concern in shaping the attitude or worldview of the audience.
4. It delivers information using multisensory perception. It stimulates
both the audience’ s sense of sight and hearing that forms a complex

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Q4 Week No. 7 Competency Code: MIL11/12MIM-IV3ef-15
Competency/ies: Describe the different dimensions of motion information and media.
synergism that can eventually improve communication by using graphics,
video footages, audio clips of music or even through texts.
5. It is a formal and authoritative channel of communication. Its power in
entertaining lies in the communicator’s ability to control visual and aural
stimuli.
Given its qualities, motion media is useful in the following areas.
The world of education benefited a lot from the utilization of this kind of
media. Classroom lessons are better demonstrated using animated or
motion visuals as opposed to traditional forms of visuals. The use of motion
media in teaching and learning process, helps learners grasp the
information and skills they acquire. Some useful instructional materials that
are now commonly use in classrooms are documentaries, instructional
videos, and slide presentations like PowerPoint and Prezi. The ability to
replay videos and lecture presentations to better grasp certain ideas or
processes is also invaluable.
Motion media has allowed to reach a broad audience simultaneously
through broadcast television and films. Combining graphics and sound to
reach broad audiences, the entertainment industry benefitted from
utilizing visual angle of motion media. New media has also allowed for
varied entertainment material, such as Flash cartoons and motion comics,
YouTube webcasts, product reviews or similar web series. Video games are
also venues for the entertainment use of motion media, as well as
of interactive engagement.
Advertising companies have always found a use for motion media, as it can
carry out their visions more effectively than print media. Television
commercials have been a mainstay of broadcast media since they are able to
deliver messages to a specific target market. New media demonstrates
advertising’s continued use of motion media in the constant insertion of
animated ads in YouTube videos and in various frames of social media
pages.
Different Motion Media Formats
1. Film – also called a movie or motion picture, is a series of still or moving
images. Examples: short films, documentary films, animation
2. Motion Pictures in Television – is a telecommunication medium for
transmitting and receiving moving images. Examples: commercial ads on
TV, Philippine drama, reality shows, game shows, talk shows, television
shows
3. Interactive Video – usually refers to the technique use to blend
interaction and video.

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Q4 Week No. 7 Competency Code: MIL11/12MIM-IV3ef-15
Competency/ies: Describe the different dimensions of motion information and media.
a. “Customizable” Online Interactive Videos – allow the user to adjust
some variables and then play a video customized to the user’s preferences.
b. “Conversational” Online Interactive Videos – allow the user to interact
with the characters in the video as having a conversation.
Examples: videoconferencing, videophone
c. “Exploratory” Online Interactive Videos – allow the user to move
through a space at an object such as artwork from multiple angles. The
object or space is depicted using a video loops, creating a more “live” feel.
4. Others (i.e. phone gaming, computer games, cinema)
Livestream is a video platform that allows users to view and broadcast
video content using a camera and through the internet.
YouTube is a video sharing website on which users can upload, view, and
share videos.

ACTIVITY NO. 2

Getting it Right
Directions: Write A if the statement is an advantage and DA if it is not an
advantage in the use of motion media.
_________ 1. It uses multisensory skills such as visual and auditory to be
able to understand the context of a media information.
_________ 2. It takes a lot of time and effort to produce motion media.
_________ 3. People in different time zones can watch a livestream in real
time and simultaneously.
_________ 4. It cannot be interrupted.
_________ 5. Videos can be viewed repeatedly.

ACTIVITY NO. 3
Sparking

I. Directions: Write the correct word to complete each statement.

skills knowledge motion media visual

reports technology videos powerful
lectures message social media movies
expensive
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Q4 Week No. 7 Competency Code: MIL11/12MIM-IV3ef-15
Competency/ies: Describe the different dimensions of motion information and media.
1. _____________ is a very effective way of conveying information as it is

both 2. ___________ and auditory.

3. ____________ and 4. ____________ become more interesting to the audience

when it is presented using motion media, since it uses 5. ____________.

6. ____________, films, and 7. ____________ are examples of motion media.

Motion media is a 8. _____________ means of expressing a 9. ___________

and or imparting 10. ______________ which can influence its audience.

II. Directions: Write the correct dimension of motion media in the following
statements.

Impersonal and transitory Formal and authoritative

Large, heterogenous, and anonymous Multisensory perception
It can reach large audience simultaneously.

TERM CONCEPT
1
The messages deliver by motion media usually
concern in shaping the attitude or worldview of
the audience.
2 It means that use of motion media can reach the
general masses.
3 It stimulates both the audience’ s sense of sight
and hearing that forms a complex synergism.
4 This is ideal for reaching mass audiences in
public and private contexts.
5 Its power in entertaining lies in the
communicator’s ability to control visual and aural
stimuli.

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Q4 Week No. 7 Competency Code: MIL11/12MIM-IV3ef-15
Competency/ies: Describe the different dimensions of motion information and media.
 REFERENCES

Abadiano Mark, Media and Information Literacy Second Edition. (Quezon

City: Cronica BookHaus, 2016), 188 -191

Magpile Christine, Media and Information Literacy (Enhancing Education

through Effective Communication). (Quezon City: The Intellegente Publishing
Inc., 2016), 199 -207

https://link.quipper.com/en/organizations/5dba27f1ff68b557b7c82a5a/cu
rriculum#curriculum

Prepared by:

ERLANIE L. MONTAÑA
Addition Hills Integrated School
SDO Mandaluyong

Editors:

MARY JANE SP. YORO CLARISSA P. TIBAR JAYPEE G. CASIPIT

Master Teacher II, MHS Master Teacher II, ABIS Master Teacher II, MPNAG
Content Language Layout

Approved:

RAMON M. BELARDO JR.

Education Program Supervisor, English

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Q4 Week No. 7 Competency Code: MIL11/12MIM-IV3ef-15
Competency/ies: Describe the different dimensions of motion information and media.