BEST

PRACTICES
FOR EVENT
TRACKING
IN GOOGLE
ANALYTICS
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Tracking is like rowing a ship even though you
manage the oars without a destination you're
misplaced. Event monitoring on Google Analytics
is your oar on the subject of measuring what’s
taking place at the page. Efficient monitoring
begins with a clear pre-set of desires to acquire.

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An event is made from
the following additives:
Event Category: The object that user interacted with at the
page. (E.g. Video)
Event Action: The form of interaction with the item. (E.g.
Play)
Event Labels: Labels are useful for categorizing activities.
(E.g. Summer time campaign)
Value: Value can be a numeric rate related to the item. (E.g.
Time taken in seconds by the player to load)
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Five Best Practices
For Event Tracking
on Google Analytics
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 1. Discover which Event
you Need to Track
• Efficient tracking begins with figuring out earlier all factors that you would
need to track. If you are an e-commerce business website, you would want to
track factors like add to cart, take away from cart, and purchase now, sign-up
and different critical factors.

• Even if start with tracking a single object in your internet site. It is critical to
identify all the items/events which you need to track on the website.

• Clarity on all items/events to track will enable you to arrive at a report structure
that scales up as your internet site expands its content material as well as
traffic.  5
2. Construct Formation of
Event Tracking
Report
in Advance
• During Event Tracking, implementation phase aspect the exceptional
stakeholders concerned and structure the reports therefore.

• For instance, your business team could want to track business-associated

objects/activities like add to cart, purchase now, and so on. While your product
team might need to track objects/activities associated with engagement & usage
of the website.

• Knowing the structure earlier will allow you clear out Event Categories for
Event Tracking implementation.
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 3. Classification Based on
Naming
• Adopt a steady naming nomenclature for Event Categories & Event Actions.
For example, if your Event Category named ‘Purchase’ ensure that all buy-
related activities are sorted below the Event Category.

• Event Category & Event Actions pair up as a unique detail in relation to

reporting. For this reason, identify metrics that belong to the same class before
you started out implementation.

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 4. Bounce Rate Effect &
Using Non-Interaction
Events
• Bounce rate is called as a single-web page session while the consumer visits a
single page for your website and then exists the web page without taking any
further actions. If you put into effect event tracking on your website, then you
definitely might notice a dip rate metrics for the selected web page. Google
Analytics examines event tracking as an interaction request.

• Post implementing event tracking on a web page bounce rate could be termed
as a single-page session with none interactions at the items/events configured
for event monitoring. 8
• If you don’t use event tracking to calculate bounce rate you could use an
optional parameter which lets you exclude certain activities as interactions
when bounce rate is calculated for the page. During event tracking
implementation you have to perceive which objects/events need to be
classified as ‘Non-interaction’ events and the value for such requests must
be set to true to make certain that such events aren't considered as
interaction hits.

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5. Event session limitations

• Initial 10 event hits transmitted to Google Analytics are tracked without delay.
After which monitoring is limited to 1 hit per second. If you're events per
sessions reaches its threshold then additional activities will now not be tracked.

• To control session limitations, it’s crucial you stop unnecessary scripting on

media files, and also keep away from time-lapse mechanisms that generate a
huge number of event hits.

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ABOUT AUTHOR
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Thank you!

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