Events Video

Segment A: Concept and How To

Audio Visual
Hello and welcome to our deep-dive tutorial on WebEngage Caption: Introduction <br>
event tracking. We're about to embark on a detailed journey, Opening shot of the WebEngage
showcasing how you can leverage WebEngage for impactful dashboard, transitioning to the
marketing, with SmartBuyz's Diwali sale as our real-world SmartBuyz website with the Diwali
example. Let's start from the ground up and ensure you can sale banner.
follow every step.
Events in WebEngage represent user actions on your site or app. Caption: Understanding Events
Each click, view, or interaction is an event that tells a story. Let's <br> Show a user interacting with
see how WebEngage categorizes and tracks these events for the SmartBuyz website, clicking on
insightful analysis. products. Transition to the Events
section on the WebEngage
dashboard.
WebEngage tracks two types of events: System Events, which Caption: Types of Events <br>
are automatically tracked, and Custom Events, which are Display System Events and navigate
tailored to your unique business needs. For instance, SmartBuyz to the Custom Events creation
tracks 'Diwali Product Viewed' as a Custom Event. Let's see how page on the WebEngage
to create a custom event. dashboard.
Welcome back to our WebEngage tutorial series. Today, we're Opening shot of WebEngage
diving into event analytics, focusing on how to glean actionable analytics dashboard, transitioning
insights from events like 'Product Viewed' during SmartBuyz's to an overview of SmartBuyz's
Diwali sale. Let's unlock the potential of your data. website highlighting the Diwali
sale.
Event analytics in WebEngage provides a deep dive into how Overview of event analytics
users interact with your website or app. By analyzing features within the WebEngage
occurrences, uniques, and more, you can tailor your marketing dashboard.
efforts for maximum impact.
Start by logging into your WebEngage dashboard. Navigate to Step-by-step navigation to the
the 'Analytics' section, and select 'Events' to view analytics 'Events' section within the
related to your Custom and System Events. WebEngage dashboard.
Occurrences show how many times an event was triggered, Displaying the occurrences and
while uniques indicate the number of distinct users who uniques for the 'Product Viewed'
performed the event. For our 'Product Viewed' event, let's look event on the analytics page.
at both metrics to gauge interest.
WebEngage allows you to segment event data over various Demonstrating how to apply filters
parameters like time, location, and user engagement. This for time, location, and engagement
segmentation helps identify trends and user behavior patterns. on the 'Product Viewed' event
data.
Filters are powerful tools in WebEngage. You can filter events by Applying filters to the event data
conditions such as time blocks, periods, or user actions. For for more granified insights, such as
example, filter the 'Product Viewed' event to see views from a viewing product interest in
specific city or during a particular time of day. different cities or times.
Use event analytics to create user segments based on specific Creating a segment of users who
criteria, like users who viewed a product but didn't make a viewed products but did not
 purchase. These segments can then be targeted with
personalized campaigns.
With these analytics, SmartBuyz can refine their Diwali sale
strategies. Identifying which products are most viewed informs
inventory decisions, while understanding peak viewing times
helps optimize campaign schedules.
Event analytics in WebEngage offers a comprehensive view of
user interactions, enabling data-driven decisions that enhance
user experience and boost sales. Dive into your data today and
start transforming insights into action.
Thank you for joining us. Explore, analyze, and grow with
WebEngage. Stay tuned for more insights.
Segment B: Analysis and Action
Audio
To gain deeper insights, examine the attributes of the
event. Identify trends in product views, peak engagement
times, and user segments. This helps SmartBuyz fine-tune
their marketing efforts.
Utilize filters to segment your event data. You can filter by
dates, user behaviors, or specific attributes. This
segmentation can reveal targeted insights, like which
cities show the most interest in Diwali products.
With these insights, SmartBuyz tailors their marketing
strategies. They focus on products that are gaining
traction and adjust their inventory based on user
preferences. It's about making informed, data-driven
decisions.
Look at specific insights from 'Diwali Product Viewed'. For
example, SmartBuyz notices premium electronic gadgets
are viewed mostly late at night. They tailor their email
marketing to send targeted offers on electronics around
this time.
SmartBuyz also adjusts pricing based on event data. For
products with high view rates, especially during sales,
they might experiment with pricing to find the perfect
balance between demand and revenue.
Let's look at how SmartBuyz uses what they know about
what each customer likes to make shopping better for
them. Say a customer often looks at expensive cameras
on the website but doesn't buy them. SmartBuyz sees
this and shows them special offers on things that go with
cameras, like bags or lenses. This way, they talk directly
about what the customer likes.
SmartBuyz turns what they know about what customers
purchase, showcasing the process
on the dashboard.
Highlighting key insights drawn
from the analytics, like most
viewed products and peak times,
and transitioning to marketing
strategy adjustments.
Recap of the analytics process,
closing with an encouraging
message to explore WebEngage
further.
Closing scene with WebEngage and
SmartBuyz logos, and a call-to-
action encouraging viewers to visit
WebEngage for more information.
Visual
Caption: Deep Dive into Event Attributes
<br> Display the breakdown of the 'Diwali
Product Viewed' event by different
attributes and user segments.
Caption: Using Filters for Segmentation
<br> Demonstrate how to apply filters in
the Event Analysis dashboard to segment
the event data.
Caption: Applying Insights for Marketing
<br> Illustrate how SmartBuyz uses the
insights to adjust their marketing and
inventory strategies.
Caption: Refining Marketing with Specific
Event Data <br> Show SmartBuyz's team
analyzing specific time-based trends and
planning targeted email campaigns.
Caption: Dynamic Pricing Decisions <br>
Show SmartBuyz discussing dynamic
pricing strategies, emphasizing data-
driven decisions.
Caption: Simple Example of
Personalization <br> Show a user's
activity on SmartBuyz, focusing on their
interest in high-end cameras. Then display
how the SmartBuyz website changes to
show deals on camera accessories
tailored to this interest.
Caption: Making Shopping Personal <br>
 look at into a shopping experience just for them. This
makes customers more likely to find what they want and
enjoy their shopping more.
Inventory decisions at SmartBuyz are also guided by
event data. Products with consistently high view rates get
priority in stock levels, ensuring they always meet
customer demand.
SmartBuyz dives into regional trends. If certain products
have higher views in specific cities, they amplify their
marketing efforts in those areas with localized
promotions.
The beauty of event tracking is in its continuous
evolution. SmartBuyz regularly revisits and adapts their
event strategy, ensuring they're always aligned with the
latest customer behaviors and market trends.
Let's differentiate event and funnel analytics in a practical
way. Event analytics are like snapshots – capturing
specific user actions, like clicking a Diwali offer. It's about
the 'what' in user behavior. In contrast, funnel analytics
are like stories – they map a user's journey, showing how
many progress from seeing an offer to making a
purchase. It's about the 'how' and 'why' of user paths.
How does SmartBuyz use this distinction? With event
analytics, they fine-tune specific aspects, like which
Diwali offer gets more clicks. With funnel analytics, they
see where customers drop off – maybe between adding
to cart and checkout – and focus on improving these
stages. It's a dual approach: optimizing individual
touchpoints and enhancing the overall journey.
Leverage event analytics for micro-level optimizations
and funnel analytics for macro-level journey
improvements. Both are crucial in crafting a well-rounded
marketing strategy.
References
For more detailed exploration and understanding, these resources provide in-depth knowledge and
guidance:
Illustrate the SmartBuyz website adapting
to show personalized product suggestions
based on the customer's behavior.
Caption: Stock Management Informed by
Events <br> Show SmartBuyz's inventory
system being adjusted in alignment with
high-view products.
Caption: Region-Specific Strategies <br>
Show a map highlighting regions with
high event rates and SmartBuyz planning
localized marketing campaigns.
Caption: Continuous Improvement
through Events <br> Highlight
SmartBuyz's team in a meeting, reviewing
event tracking data and discussing
strategy adaptations.
Caption: Differentiating Event and Funnel
Analytics <br> Display two contrasting
visuals: on one side, specific event data
points (like clicks on a Diwali offer), and
on the other, a visual funnel showing
progression from seeing the offer to
purchasing.
Caption: Applying Insights to Strategy
<br> Show a dual view: one side depicting
SmartBuyz tweaking a specific Diwali offer
based on event data, and the other
showing their analysis of the shopping
funnel, identifying and addressing drop-
off points.
Caption: Practical Insights from Analytics

 For foundational concepts and event tracking basics, visit WebEngage Events Documentation.
 To understand the management and utility of custom events in WebEngage, explore Custom
Events Management.
 For insights into web tracking and events, check Web Tracking Events.
 And to leverage predefined templates for event tracking, Event Templates offers valuable
resources.