Web Analytics

Analyze web traffic and

user behavior on your
website or relevant
industry websites using
tools like Google
Analytics and Google
Trends.
2 CATEGORIES OF WEB ANALYTICS

> Off-site web analytics

-refers to the practice of monitoring visitor activity outside of an
organization's website to measure potential audience.

> On-site web analytics

-refers to a narrower focus that uses analytics to track the activity of visitors
to a specific site to see how the site is performing
Analytics can help in the following ways

Determine the likelihood

that a given customer will Predict which products
repurchase a product after Personalize the site customers are most and
purchasing it in the past. to customers who least likely to buy in
visit it repeatedly. the future.
Web
analytics
process
Trade Shows and Conferences

Trade shows and conferences are

events for businesses and
professionals to promote their
products, services, and information,
as well as network and learn about
industry trends and breakthroughs.
ADVANTAGES OF TRADE SHOWS AND CONFERENCES

- Networking
- Learning
- Product and Tool Demonstrations
- Collaboration
- Knowledge Sharing
- Benchmarking
- Access to Experts
- Trends and Innovations
- Feedback and Validation
THANKS!
Do you have any questions?

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