ADVERTISING AND SALES PROMOTION

ADVERTISING
FMCG PRODUCTSAND
SALES PROMOTION
FMCG PRODUCTS
S. KIRUBASHINI – TTG193003
R.VAIBHAVI RAJVIR – TTGI193011
BBA(2019)
THE FIRST COMPANY OF
NESTLÉ ESTABLISHED IN
SWITZERLAND, 1866
 Nestlé

Nestlé's origin dates back to the 1860s, when two separate Swiss enterprises were
founded that would later form Nestlé. In the following decades, the two competing
enterprises expanded their businesses throughout Europe and the United States.

Nestlé was formed in 1905 by the merger of the "Anglo-Swiss Milk Company",
established in 1866 by brothers George and Charles Page, and "Farine Lactée Henri
Nestlé", founded in 1867 by Henri Nestlé.

The company grew significantly during the First World War and again following the
Second World War, expanding its offerings beyond its early condensed milk and infant
formula products.
 Nestlé

It is now the largest food company in the world, measured by revenue and other
metrics, since 2014.

It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 in the 2016
edition of the Forbes Global 2000 list of largest public companies.

The company has been associated with various controversies, facing criticism
and boycotts over its reliance on child labour in cocoa production, and its
production and promotion of bottled water.
Main Products of Nestlé
1. Baby Foods
2. Bottled Waters
3. Breakfast/Cereals
4. Chocolates & Candies
5. Health & Nutrition
6. Milk Products
7. Food Service (Maggi)
8. Pet Care
Sub Products of Nestlé
1. Nescafe 11. Smarties
2. Milo 12. Munch
3. Maggi 13. Perrier
4. Cerelac 14. Aero
5. Kit Kat 15. Nespresso
6. Nesquik 16. Milky Bar
7. Coffee Mate 17. Bar-one
8. Nestea 18. Milkmaid
9. Alpo 19. Purina Supercoat (Dogs)
10.Baby Food
20. Purina Friskies (Cats)
 Nescafé
1. Establishment: NESCAFÉ in Switzerland on 1 April 1938
During 1940s, the popularity of NESCAFÉ grew.
Nescafe was introduce in India in 1963
2. Product Portfolio: NESCAFÉ Classic
NESCAFÉ Gold
NESCAFÉ Regular
NESCAFÉ Caramel Latte
NESCAFÉ White Coffee
NESCAFÉ Gold Cappuccino
NESCAFÉ Sunrise
NESCAFÉ Alta Rica
 Nescafé

3. Market Share: The Market Share of NESCAFE in India as of 2020 is 51%

4. Competitors: Folgers Starbucks and Maxwell House are the main competitors of Nescafe in United
States
In India, BRU and Tata Coffee are the main brands that compete against Nescafe.

5. Recent Advertisement: 6. Other Advertisement:

 Maggi
1. Establishment: The Maggi company was acquired by Nestlé in 1947.
Nestlé's Maggi first arrived in India in the year 1983.
2. Product Portfolio: Maggi cube is a meat substitute
Maggi Seasoning sauce & Ketchup
Maggi instant noodles
Maggi Recipe mixes
3. Market Share: The Market Share of Maggi Instant Noodles is 60% as of 2020
The Market Share of Maggi Ketchup is 20% as of 2020
The Market Share of Maggi Instant Pasta is 76% as of 2020
4. Competitors: Nissin Foods’ Top Ramen, Sunfeast’s Yippie, Ching’s range of noodles, Knorr’s Soupy
Noodles, Future Group’s Tasty Treat, cup noodle (Chaudhary Group), and Kissan Ketchup.
 Maggi

5. Recent Advertisement: 6. Other advertisements:

 Nestlé Baby Food
1. Establishment: 1867 in Vevey, Switzerland, Henri Nestlé developed milk-based baby food and soon
began marketing it.
2. Product Portfolio: Cerelac,
Gerber,
NaturNes,
Lactogen Nan.
3. Market Share: The Market Share of Nestlé Cerelac is 97% in the year 2020
The Market Share of Lactogen Nan is 66% in the year 2020
4. Competitors: Farex from Heinz India Pvt. Ltd is its key competitor in infant foods.
 Nestlé Baby Food

5. Recent Advertisement: 6. Other advertisements:

 Nestlé Chocolates

1. Establishment: The original milk chocolate was invented in Vevey, Switzerland, in 1875 by Henri Nestle.
2. Product Portfolio: Aero
Butterfinger
Cailler
Crunch
Kit Kat
Orion
Smarties
Toll House
Wonka
Munch
 Nestlé Chocolates

3. Market Share: The Market Share of Nestlé Milk Chocolates is 64% in the year of 2020
4. Competitors: MARS, Hershey’s, Lindt, Ferrero Rocher, Cadbury.

5. Recent Advertisements: 6. Other Advertisements:

 Nestlé Purina Pet Care
1. Establishments: Nestlé Purina Pet Care was established on 12 December 2001, St. Louis, Missouri,
United States. The company was formed in 2001 by combining Nestlé's Friskies Pet care Company
with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food
company globally (1st being Mars Pet care) and the largest in the United States

2. Product Portfolio: ALPO Mighty Dog Purina Pro Plan

Beggin' Purina Beyond Purina Veterinary Diets
Busy Purina Cat Chow T Bonz
Deli-Cat Purina Dog Chow Tidy Cats
Fancy Feast
Purina Kitten Chow Waggin' Train
Friskies
Purina Puppy Chow Whisker Lickin's
Go Cat
Purina One Purina Supercoat
 Nestlé Purina Pet Care
3. Market Share: Net sales for Purina PetCare reached 10.4 billion Swiss francs ($11.4 billion),
representing the company’s second-largest category in terms of sales so far in 2020
4. Competitors: Mars Petcare, Royal Canin, Hill's Pet Nutrition, Chewy, Mars Petcare.

5. Recent Advertisement: 6. Other Advertisement:

 Conclusion

 Nestlé exerts great efforts to achieve its visions to be the leader in Nutrition,
Health, and Wellness Company by producing better quality of products to the
consumers. Nestlé also study about the consumer’s needs from time to time
and satisfy the consumers as much as possible. Nestlé’s strengths such as high
financial capability, effective strategic marketing capability, strong research
and development, as well as great leaderships have helped them through the
obstacles. Above all, Nestlé focuses on its missions and ensures consistency by
making the right decisions to manage and build its business to deliver the
promise of Good Food, Good Life all over the world.