A deep dive

into
how PayTM works

A presentation by K.Sharatchandran
M.A. (English)
4th Semester
TABLE OF CONTENTS

01 BACKGROUND How it all started

Comprehensive analysis
02 S.W.O.T ANALYSIS

03 CONCLUSION Closing statement

“If you don’t give yourself a chance, who will ? If
you don’t take a chance, who will ?
and I think you should take a chance on you.”
- Vijay Shekhar Sharma,
CEO, PayTM
01 BACKGROUND
How it all started
 INTRODUCTION

• PayTM stands for Payment Through Mobile.

• PayTM is an electronic payment and e-commerce
portal that operates from India.
• The company has been in operation for twelve years.
• The company currently transacts with 3 million plus
offline merchants across India.
ADDITIONAL INFO

• In addition to the portal the company also owns the Paytm payment
gateway and the Paytm Wallet.

• Paytm achieved a major landmark by securing funding from the

Chinese e-commerce kingpin Alibaba after it raised over $625
million at a valuation of $1.5 billion.

• Currently, Alibaba Group holds the highest stakes the owner

company of in Paytm, One97 Communications.
02 S.W.O.T ANALYSIS
Comprehensive analysis
 SWOT ANALYSIS

STRENGTH WEAKNESS

Strengths are defined as what each Weaknesses are used to refer to

business does best in its gamut of areas where the business or the
operations which can give it an brand needs improvement.
upper hand over its competitors.
 SWOT ANALYSIS

OPPORTUNITY THREATS

Opportunities refer to those Threats are those factors in the

avenues in the environment that environment which can be
surrounds the business on which it detrimental to the growth of the
can capitalize to increase its business.
returns.
 STRENGTHS

FIRST MOVER CONVENIENCE TIE-UPS WITH

ADVANTAGE OPTIONS MERCHANTS

BUCKET OF SERVICES OFFERS

 WEAKNESS

LACK OF
NEED FOR IT AWARENESS
INFRASTRUCTURE AMONGST USERS

FEAR OF GOING POOR CUSTOMER

CASHLESS CARE
 OPPORTUNITIES

GROWING DEMAND SURGE IN WORKING

DEMONESTISATION PROFESSIONALS
FOR AGGREGATORS
 THREATS

COMPETITION SAFETY CONCERNS

03 CONCLUSION
Closing statement
THANK YOU.