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  • Demand Estimation: Vacuum Cleaner Pentagon

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    Sukanya Som
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    The document analyzes demand for vacuum cleaners in India by surveying 70 people. It finds that only 42.9% currently own a vacuum cleaner. Though 55% actively use vacuums, penetration remains low in India compared to western markets. The survey examined attributes of vacuum cleaner purchases like most used brands, preferred price points, and reasons for buying. It identifies high prices and lack of awareness as barriers to demand. Solutions proposed include reducing accessory costs, improving financing options, and developing educational campaigns to increase awareness of vacuum cleaner benefits and new technologies.

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    Demand Estimation-Final (2)

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    The document analyzes demand for vacuum cleaners in India by surveying 70 people. It finds that only 42.9% currently own a vacuum cleaner. Though 55% actively use vacuums, penetration remains low in India compared to western markets. The survey examined attributes of vacuum cleaner purchases like most used brands, preferred price points, and reasons for buying. It identifies high prices and lack of awareness as barriers to demand. Solutions proposed include reducing accessory costs, improving financing options, and developing educational campaigns to increase awareness of vacuum cleaner benefits and new technologies.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    17 views12 pages

    Demand Estimation: Vacuum Cleaner Pentagon

    Uploaded by

    Sukanya Som
    The document analyzes demand for vacuum cleaners in India by surveying 70 people. It finds that only 42.9% currently own a vacuum cleaner. Though 55% actively use vacuums, penetration remains low in India compared to western markets. The survey examined attributes of vacuum cleaner purchases like most used brands, preferred price points, and reasons for buying. It identifies high prices and lack of awareness as barriers to demand. Solutions proposed include reducing accessory costs, improving financing options, and developing educational campaigns to increase awareness of vacuum cleaner benefits and new technologies.

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    © All Rights Reserved
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    of 12

    DEMAND VACUUM CLEANER

    ESTIMATION •
    PENTAGON

    Nirav Agarwal_13
    • Pritam Patra_14
    • Saurabh Soni_17
    • Sukanya Som_21
    • Tarun Pratap Singh_26
    Vacuum cleaners are one of the least bought consumer electronics
    products in India. Though there was an upsurge in demand in
    2020 due to the pandemic yet the penetration of vacuum cleaners
    remains negligible in India, unlike the western markets. So here
    the question arises why the usage of vacuum cleaners is so less in
    Why we chose Vacuum India as compared to that of western countries.
    Cleaners for demand
    estimation?
    To understand the reasons our team has done a survey for demand
    estimation of sample size of 70 people.
    CUSTOMER
    UNDERSTANDING
    DO YOU HAVE A VACUUM CLEANER?

    • Sample size of 70 is collected from the survey


    42.90%
    done in age group of 20 to 60 years.
    57.10%

    Yes No
    CUSTOMER 13.30
    UNDERSTANDING %

    What is the size of your house?

    53.30%
    33.30%

    <=1BHK 2-3 BHK >3 BHK


    CUSTOMER
    UNDERSTANDING 3.30%
    Attributes of Buying Vacuum

    • In this we tried to find out the price barrier for 26.70%


    30.00%
    consumer.
    • From the sample it has been seen that Eureka
    Forbes is mostly used for vacuum followed by
    40.00%
    Philips and then Dyson.
    • Wired type of vacuum is used most widely as
    compared to wireless handheld or another
    >=5000 5000-10000
    vacuum type.
    10000-20000 >20000
    • Reason to purchase vacuum is mostly for Dust,
    Pet Hair and Convenience
    FREQUENCY OF USE AND
    SATISFACTION
    Only before Festivals/Big Events

    Once a week

    Once a month

    Never

    Everyday

    0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

    Satisfaction
    PRICE AND
    SATISFACTION

    5000-10000

    10000-20000

    >20000

    <5000

    0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

    Satisfaction
    Will you consider buying
    a new Vacuum if your
    current one broke or if
    there is a new upgraded
    model in the market?

    33.30%

    66.60%

    Yes No
    REPURCHASING
    BY PRICE & TYPE
    100%

    90%

    80%

    70%

    60%

    50%

    40%

    30%

    20%

    10%

    0%
    <5000 >20000 10000-20000 5000-10000

    Stick Wired Wireless Handheld


    DEMAND
    ESTIMATION
    • Of all the people surveyed, 42.9% currently have 45.00%
    the product. 55.00%
    • In this, 55% are actively using the product.
    • There are 30 crore households in India.

    Yes No
    Conclusion

    Problems Solutions
    High pricing Eliminating need of associated products
    Price
    Barriers Lower availability of services Better tie ups with financial service
    providers and making them aware.

    Problems Solutions
    Never felt the need (Not useful) Developing feedback mechanism
    And also creating awareness by use of Demo
    pop ups etc.
    Non-Price Not frequent shifting
    Giving easy buying options and making aware
    Barriers of the changes.
    Lack of Awareness of new innovation and
    technology Need for simplicity in their product
    descriptions
    VACUUM CLEANER

    Thank You PENTAGON

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