InterContinental Hotels Group(IHG) is

a global hotels company
headquartered in Denham,
Buckinghamshire, United Kingdom.
It is the largest hotels company in the
world measured by number of rooms
(with 646,000 as of January 2010),
and has over 4,500 hotels in over 100
countries. Its brands include
 InterContinental
 Holiday Inn 
 Crowne Plaza
Crowne Plaza Hotels & Resorts is a
dynamic hotel brand currently located in nearly 60
countries around the world.
The first Crowne Plaza opened in Rockville,
Maryland, US.
Truly international, Crowne Plaza offers premium
accommodation designed for business and leisure
travellers around the world.
 INDIAN OPERATIONS
 InterContinental Hotels Group has announced 31 hotels to be opened
across major metros across India over the next few years

 Currently Crowne Plaza Hotels are located in Bangalore,NewDelhi &

Gurgaon.

 The upcoming Crowne Plaza Hotels are located in Cochin, Kolkata

& Mumbai .

 IHG believes that these cities are well positioned to drive growth and
investment in India owing to their large potential.  
BANGALORE

NEW DELHI

GURGAON
UPCOMING IN KOCHI
 POLITICAL
 The hotel industry is getting huge incentives from the
government of India and the state governments are
supporting the development of the hotels and their growth.

 The government seems to have realized the importance of

tourism and is spending largely for the development of the
industry. ‘Incredible India’ campaign is a product of this
realization.

 Crowne Plaza Hotels stands to gain from this pro activeness

shown by the government.
 ECONOMIC
 The per capita income in India rose to a new extent enabling
the common man to go to luxurious hotels.
 Present-day consumption boom in India was another reason
for attracting foreign chains .
 Higher disposable incomes expected to enhance the concept
of travelling for leisure.
 Five year holiday from income tax being granted star hotels
established in specified districts having UNESCO-declared
''World Heritage Sites‘.
 Focus on infrastructure, modernisation of airports, open
sky policy, development of new tourist destinations and fund
allocation for tourism attracts more hotels to India.
 ENVIRONMENTAL

 India’s rich culture heritage with a historical backdrop of

5,000 years is a one big package of culture that captivates
the imagination of the visitors.

 Along with endless natural splendours like the mighty

Himalayas, the vast Indo Gangetic Plains, lush tropical
jungles and a long coastline India is a perfect choice for
foreign hotels to invest in India.
 SOCIAL
 There is a transformation in consumption pattern in the last
five years in India.
 Increase in number of young people, their rising aspiration
levels, and increase in their spending led to a change in the
consumption pattern in country.
 There is a marked shift from spending on traditional
categories like food, grocery, clothing to lifestyle categories
such as leisure, aspirational products and services.
 Domestic tourism has registered a 40% annual growth in the
last three years in the country.
 Over the next five years, the biggest surge in accommodation
demand is expected to come from commercial zones that are
being developed in metro’s ( KOCHI ,PUNE
,KOLKATTA,CHENNAI)
TECHNOLOGICAL
 CONCLUSION
The hospitality market in India is very optimistic about
future and will continue to remain so. The economy’s
buoyancy, initiatives to improve infrastructure, growth in the
aviation and real estate sectors and easing of restrictions on
foreign investment will fuel demand for hotels in India
India’s hotel industry is increasingly being viewed as
investment-worthy, both within the country and outside, and
several international chains are keen to establish or enhance
their presence here.
India will emerge as one of the world’s fastest growing
tourism markets and will be hard to ignore my foreign hotel
companies.