Country Name:

India

Ancient Name:
Bharat or Hisndustan

The ancient Greeks referred

to the Indians as Indoi.
 Flag of India:

In the national flag of India, the top band is of

saffron colour, indicating the strength and
courage of the county. The white mid band
indicated the peace and true with Dharma
chakra which colour is blue that represents the
ocean and universal truth.The last and third
band is green in colour which shows fertility
and auspicious and growth of the land
 Geographical Location:
India is part of the continent of Asia.
Most of India forms a peninsula, which
means it is surrounded by water on
three sides. The world's highest
mountain range, the Himalaya, rises in
the north. The southeast is bordered by
the Bay of Bengal, and the southwest is
bordered by the Arabian Sea.
India's terrain varies widely, from the
Thar Desert in the west to jungles in the
northeast. A fertile area called the
Ganges Plain covers much of northern
India. This formation was created from
soil that was deposited by rivers running
from the Himalaya. In some places, this
layer of silt is over 25,000 feet (7,620
meters) deep.
 Culture of Indua
Language: Hindi - Religion: HinduismThe
other major regions are Sikhism, Buddhism,
Jainism, Christianity and Islam
Art: Includes Architecture, pottery and
textile etc.
Literature and Philosophy: Great
foundational works of Sanskrit literature are
frequently included within the literature of
Indian
Music: classical music , folk, rock.
Customs of tradition:
Hindus celebrate Diwali, Holi and Makar
Sakranti, Muslims observe  Eid, Baisakhi
(crop harvesting) is a Sikh festival, Jains
commemorate Mahavir Jayanti and
Buddhists mark Buddha's birthdaythe
country.
 Iran and Geert Hofstede
Cultural Dimensions:

1) Individualism vs Collectivism: both individualism

and collectivism.

2) Power Distance: Distance is defined as the extent to

which the less powerful members of institutions and
organisations within a country expect and accept that
power is distributed unequally. India has high power
distance.

3) Masculine vs FeminineIndia scores 56 on this

dimension and is thus considered a Masculine society.

4) Uncertainty AvoidanceIndia scores 40 on this

dimension and thus has a medium low preference for
avoiding uncertainty.

5) Long vs Short Term Orientation: India has a normal

long term culture orientation. And scores 51 on this.

6) Indulgence vs Restraint: India receives a low score

of 26 in this dimension, meaning that it is a culture of
Restraint.
10 Reasons for International
Business in India:

1) Large population
2) comprehensive tax
system
3) Business friendly
laws
4) low operational cost
5) Indian financial
system
10 Reasons for International
Business in India:

6) vast trade network

7) strong base of
English-speaking
population
8) Indian work ethics
and working class
9) Government
initiatives
10) start-up India
movement