Introduction to

People Counting
Reference: MKT-0099-CP-05

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Counting & Conversion

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 Counting & Conversion

Counting Conversion
• Doors or any entry point • True Performers
• Entries & Exit & Pass Measurement • Identify & Measure Real Opportunity
• Indoors or Outdoors • Sales v Marketing Impact
• Standard, Wide • Marketing Medium Effectiveness
• Oblique, High • Early Warning
• Tamperproof • Optimise Staff to Capitalise on Demand
• Highly Accurate • Ensure Correct Task Scheduling
• Easy Integration (XML Data) • Passing Traffic, Dwell & ‘Peel-off’
• No Privacy Issues • Opening Hours
• Health & Safety
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 …. And not only
conventional counting!
Wavestore VMS Software integrates the People Counting Intelligent Video Analytics (IVA)
providing a single interface to monitor the surveillance and analytics system.

• Surveillance Systems
• Wrong-way traffic
• Trip-wire
• Self-Checkouts
• Standard Checkouts
• Loitering
• Health & Safety
• Door Opening
• Emergency Alert
Systems Suppression

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 Accurate Counting

Counting through tracking ensuring the highest most consistent accuracy

• Count Once
• Multiple Count Lines
• Mono and Bi-directional Count
• Adult v Children
• Shopping Groups
• Cart Filter
• Velocity Filter
• Environmental Tolerance (heat,
shadow, wind, etc.)
• Operationally Superior
• NO Manipulation (pure data)

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 Intelligent Counting

• Multi-zone counting for multiple metric collection points

• Exclude lines remove a customer’s track from future consideration
• Pass lines count traffic regardless of direction
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Extendible Value

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 Enhanced Investment
Increase
Sales
Improve
Customer
Satisfaction
IMPROVE QUALITY
• Reduce Customer wait times
• Respond to Demand
• Reduce Abandonment
• Improve Staff availability
• Improve Product Placement
• Improve Store Layout &
Design
Improved Increase
Profitability Loyalty
Improve
Employee
Satisfaction
IMPROVE PRODUCTIVITY
• Improve Resource allocation
• Accelerate task times
• More Confident decision making
• Improve Staff utilization
• Improve marketing spend return
• Improve space utilization
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 WorkForce Management (WFM)
Enhancement

• Demand NOT Transaction based

• Account for Shopping Groups, Children, Carts, etc.
• Schedule Effectiveness
• Schedule Compliance
• Skills Deployment
• Closed Loop Feedback/Improvements
• 24/7 Unambiguous

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 Effective/Efficient Staffing

Real Example
UNDERSTAFFED OVERSTAFFED Conversion Gap Grows

700 6

EXISTING STAFF PLAN

600

5
500
Labour

400
Arrivals
4 Trans
300
REDEPLOYMENT
200
3

100

0 2
09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00

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People Counting Device’s
Unique Features

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 Stereoscopic Device

The 3D capability enables to detect individual’s height, exclude children or count them
separately, ignores shadows and effects of wind and heat.
This people counting solutions is ideal for indoor or outdoor applications.
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 Unique ID for each count

Is there anybody behind that tall man? I cannot see from the CCTV system! Why are the
walking so closely? Have they both swiped their membership cards? The people counting
device allocates an unique ID to each track passing through the monitored area
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 Filter zone and Count Once

How many times kids come and go through our stores’ door? Are they waiting, are they
bored? Will they buy? Will their parents buy? Where are their parents?
Filter zone and count once options dramatically reduce false counts.

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 Advanced Height Filters

OK. Kids usually don’t buy but we still need to know if they like our stores.
The device’s height filter option uses height/mass information to remove kids and carts
counts. Kids can also be counted separately from adults.
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 Identify Shopping Groups

Sometimes it is not so important to know how many people are visiting our stores,
rather to know how many items we can sell to them….
Shopping groups option accurately reduces counts for conversion.
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 Accurate & Real Time Alarms

How many are they? Have you counted them? Not sure? Too many, too fast? Lost count?
Healthy and safety fines are high and accurate!
This people counting solution automates the count, removes errors and saves money.
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 Digital I/O Port:
System Automation

Are you concerned about your heating bill? Your Carbon Footprint? The doors’ maintenance
contract? Open the doors only when customers approach your store and not to passers by.
Start to save money now and respect the environment!
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 Privacy

Edge Overlay Height Image 4-Bit Gray Scale

LIVE VIEW Overlay

Current:
•Images in memory for only Milliseconds
•NO Video/Images stored when operational
•Low resolution images while retaining accurately
Additional:
• Obscure the raw video with a Video Overlay option
(Edge Overlay, Height Image Overlay, 4-Bit Gray Scale)
• Once the Video Overlay option is enabled, requires a
Hardware reset to disable each device

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 Simple & Intuitive Configuration

• Embedded web interface • Remote configuration & management

• Auto Height & Colour Codes Calibration • Standard XML format
• Continual monitors field of view
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 Oblique Coverage

5.4
m
4m

The device can be mounted at an oblique angle to accurately detect and count a
specific area with minimal potential false counts.
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 Key Benefits
• Accurate, Reliable & Consistent (The best data to make decisions)
• Pure Data - NO Data manipulation – NO Assumptions!
• Enhance other Operational systems (WFM, Security, Door Operation etc.)
• NO Need to ‘Cut’ into EPOS/Till or Workforce Management Systems
• NO additional hardware or space (device & Cat-5 – ‘Green’ & Cost effective)
• NO Privacy issues (NO video capture – Picture inversion)
• Mix & Match Metrics (Same data flow and back-end etc.)
• Remote management & support
• Low Total Cost of Ownership
• Very Low Bandwidth (100 bps)
• Low Power Consumption (Only 4W)

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 Flexible and Scalable Platform:
All this with only 1 device!
Counting:
• Counting Only
• One Zone
• Straight Down Mount
• Max 10 degrees tilt
• 2mm & 2.5mm devices only
Queue:
• One Queue Zone
• One Count Zone
• Max 10 degrees tilt
• 2mm & 2.5mm devices only
Service:
• Up to 6 Service Zones
• Unlimited Tilt
Tracking:
• Cross multi-device path-linking
• Needs Tracking Manager Software
• Pure tracks to Track Manager
• 2mm & 2.5mm devices only
Advanced:
• Up to 6 mixed zone types
• Unlimited Tilt
• Child/Adults
• 2mm & 2.5mm devices only
• Available as an upgrade
High Mount:
• Up to 6 mixed zone types
• Unlimited Tilt
• Required for 3.8 & 6mm units
Privacy & Data Encryption:
• Mask images during configuration, AVI
Capture & On-going Management
• Can permanently disable AVI capture ability
• Encrypt outgoing XML data
• Enable SSL encryption
Device Linking:
• Master/Slave Communication
• Up to 3 devices
• One licence per deployment
Local Reporting:
• Enables Real-Time Counting Dashboards
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 People Counting Devices

2300 1100

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 2300 Device

Digital I/O Port PSU Port Network Port

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 2300: operationally

• Accurate and Consistent (height, direction, speed, shape, unique intelligence)

• High Environmental Tolerance (heat, air curtains, sunshine, reflections, shadows)
• Indoor, Outdoor, Dark (2 Lumens)
• Oblique and High Mounting (2.1 - 12.0 metres)
• Multiple and Mixed Zones per View (count, queue, service, detection)
• Wide Coverage = Low Device Count (@ 4mtrs = approx. 26 sq meters)
• Stand Alone (no need to ‘tap’ into ‘Mission critical’ e.g. EPOS or WFM)
• Focus on Individuals not just Averages
• NO data manipulation – NO assumptions (trusted and usable)
• 100% Unambiguous
• Velocity Filter option
• Shopping Groups identified

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 2300: technically
• Stereo-Vision
• Digital I/O port allows for interaction with other hardware devices (i.e. DVRs, EAS
pedestals, Door access systems) and supports 2x pulse outputs, 1x pulse input, and
1x RS-485 interface
• At-the-Edge Data Processing
• IP & PoE (802.3af)
• Upgradeable firmware (remote ‘future-proofing’)
• Direct XML Data Stream (No servers, easy integration)
• Secure Data Transfer/Management - HTTPS, FTPS, Proxy Server (PCI compliance)
• On-board Resilience (network & power outages)
• Master-Slave (entire queue tracking)
• Privacy assurances
• TUV, CE, EMC Standards, Low Voltage Equipment Directive and RoHS Compliant
accreditation
• Modular solution on single, common platform
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 1100 Device
• 1100 is a monocular device (no height data)
• Provides counting metrics exclusively
• Indoor counting only
• Onboard digital I/O for interaction with other devices
• With a few exceptions, very similar to the 2300 device
• Identical data output formats for maximum cross-compatibility
• Nearly identical web interface for maximum knowledge retention
• Ideal for indoor low to medium volume counting

1100 Front View 1100 Rear View

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 Devices Comparison

Oblique Outdoor Height/Cart Shadows & Heavy

Product Metrics * Digital I/O
Mounting ** Counting Filtering Sunlight Crowding

1100 C Reduced No No No No Yes

2300 C, Q, S, D Yes Yes Yes Yes Yes Yes

* Counting, Queuing, Service, Detection

** Reduced X Tilt; No Y Tilt

When to use the 2300? When to use the 1100?

• Difficult environments (crowds, shadows, reflections, • Counting only
outdoors, high-mount, near heat curtain) • Standard interior entrances
• For advanced metrics: Queuing, Service, Detection (shopping malls)
• Accuracy is paramount • Where Price is a stronger factor
• Digital I/O interface is required v accuracy
 The Video Surveillance
Solution
Designed and manufactured in the UK, Wavestore specialises in reliable, innovative and high
performance Video Management Systems (VMS) which concurrently support analogue, IP,
megapixel, HDcctv, and 360 degree/fisheye cameras from a large number of manufacturers.

When integrated with this People Counting technology,

the Wavestore solution provides an unique interface to
monitor both the CCTV and the IVA system.

Not only the alarms triggered by the People Counting

devices can be captured and managed by the Wavestore
VMS (i.e. sending an email alerting the management of too
many people in the queue, moving PTZ cameras to monitor
the area of interest, etc.), but this integration allows the
operator to verify in real time what has caused the alarm
and promptly respond to the event.

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 The Extended Solution
The Wavestore design is able to fulfil applications from small standalone systems up to large
distributed server networks with thousands of cameras and devices.

The Wavestore VMS offers a scalable Integrated Surveillance System which includes:
•People Counting,
•People Tracking,
•Queue Management,
•Facial Recognition,
•Gender, Age and Origin Detection,
•Wrong Direction Detection;
•Crowd Analysis,
•Integration with POS technologies,
•Command and Control platforms and much more.

Contact us to discuss your requirements and discover the power of the Wavestore solution.

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 WavestoreUSA
T: 1-(877)-221-0426
4430 W Tiffany Drive E: info@wavestoreusa.com
West Palm Beach W: www.wavestoreusa.com
FL 33407

FLEXIBLE | OPEN PLATFORM | POWERFUL | VIDEO SOLUTIONS

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