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  • Consumer Behaviour: Elements of Perception

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    Lakshmi Rama Reddy
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    Perception involves how individuals select, organize, and interpret stimuli to understand the world. There are four key elements of perception: sensation, which is the sensory response; absolute threshold, the lowest level at which a stimulus can be sensed; differential threshold, the minimum difference between two stimuli that can be detected; and subliminal perception, stimuli that motivate people below the level of conscious awareness.

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    20331E0096_CONSUMER BEHAVIOUR

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    Perception involves how individuals select, organize, and interpret stimuli to understand the world. There are four key elements of perception: sensation, which is the sensory response; absolute threshold, the lowest level at which a stimulus can be sensed; differential threshold, the minimum difference between two stimuli that can be detected; and subliminal perception, stimuli that motivate people below the level of conscious awareness.

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    2 views5 pages

    Consumer Behaviour: Elements of Perception

    Uploaded by

    Lakshmi Rama Reddy
    Perception involves how individuals select, organize, and interpret stimuli to understand the world. There are four key elements of perception: sensation, which is the sensory response; absolute threshold, the lowest level at which a stimulus can be sensed; differential threshold, the minimum difference between two stimuli that can be detected; and subliminal perception, stimuli that motivate people below the level of conscious awareness.

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    CONSUMER BEHAVIOUR

    TOPIC: ELEMENTS OF PERCEPTION


    -Presented By
    R.Lakshmi Rama
    20331E0096
    PERCEPTION
    Perception Perception is defined as the process by which an individual selects, organizes, and
    interprets stimuli into a meaningful and coherent picture of the world.
     other words Perception is defined as “how we see the world around us.”
    Elements of Perception
    • The different elements of Perception are:

    • Sensation

    • The absolute threshold

    • The differential threshold

    • Subliminal perception
    Sensation

    Sensation is the immediate and direct response of the sensory organs to stimuli

    Absolute threshold

    The lowest level at which an individual can experience a sensation is called the absolute threshold.

    Differential Threshold

    The minimal difference that can be detected between two similar stimuli is called the differential
    threshold, or the just noticeable difference.

     Subliminal perception

    People are also stimulated/motivated below their level of conscious awareness


    THANK YOU

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