EXPORT MANAGEMENT

BY,
MAANSI
VEERANDER
ROSHIKA
INTRODUCTION
Kwality Ltd. is a processor and handler of dairy products in India
listed on Bombay Stock exchange as public Limited Company. The company
produces various types of dairy products, which include milk, ghee, butter, 
milk powder, curd, yogurt, cheese etc.[1] The company has established
procurement network which comprise 350,000 farmer families across 4,700
villages in North India. Kwality Ltd. has six plants in Haryana, Uttar Pradesh and 
Rajasthan with processing capacity of 3.4 million liters (750,000 imp gal;
900,000 U.S. gal) milk per day.
 HISTORY
Kwality Ltd. was incorporated in 1992 as Kwality Dairy (India) Ltd and registered with the
registrar of companies (West Bengal) at Calcutta.  

• In 1995 the company started producing ghee, skimmed milk powder and other dairy products.
• In 2013, Kwality Dairy India Ltd was changed from Kwality Dairy (India) Limited to Kwality Limited.
• In Dun & Bradstreet Corporate Award 2014, Kwality Limited was selected as the top Indian Company
under the ‘Food & Agro processing’ sector.
• In June 2016, Kwality Ltd. secured the investment of 5.2 billion rupees from KKR India.
• In October 2019, Haldiram made a 1.3 billion rupee bid for Kwality Dairy (India) Ltd after private equity
giant KKR & Co. dragged dairy firm to bankruptcy court.
• On 21 September 2020, Kwality Limited was charged with cheating a group of banks of ₹ 1,400 crore in a
case of fraud filed by the Central Bureau of Investigation. The CBI started its investigations on a
complaint by Bank of India, which alleged that Kwality Ltd had taken credit from the bank since 2010 but
started defaulting on payments in early 2018.
 Procuring Milk Directly from
Farmers
To enhance the procurement of wholesome good quality milk directly
from the milk producers, Kwality has increased milk procurement network in Haryana,
Western Uttar Pradesh, Punjab, and Rajasthan. Milk producers supply milk directly to
the Kwality Village Milk Collection Centre and milk from these centres are brought to
Milk Chilling Centres for chilling. Kwality has adopted a producer-centric approach to
buy raw milk based on the quality of milk. Kwality has been practicing a transparent
system for purchase based on testing the milk quality through highly efficient,
automatic milk collection units to build confidence among milk producers.
PRODUCTS

The product range of the company

includes skimmed milk powder, whole
milk powder, dairy whitener, dairy mix,
ice cream mix, ready to drink milk, and
ghee among other products
 Standard
Kwality Ltd in 22000:2005 Certified Company. Kwality's commitment to international quality
standards for food safety is based on Codex Standards and Hazard Analysis and Critical Control Points
(HACCP), to ensure safety of products with high quality for consumers. Every new Kwality product
passes through a test for its life/yield, and overall performance under a wide range of environmental
conditions. Kwality also ensures that every shipment of products meets the high quality standards that
the company sets. Extensively trained quality assurance inspectors maintain samples and thorough
specification documentation for every product offered. This enables Kwality to enforce ongoing
compliance with all specifications. Sophisticated sampling techniques and statistical methods directly
enhance the effectiveness of these stringent QA procedures. Various certifications obtained by Kwality
include certification from Bureau of Indian Standards (BIS), ISI Mark, AGMARK Certification, HACCP
certification, Certificate of Registration with US food and drug administration, Halal Certificate, and FDA
Certificate.
 Brands

Over the years, Kwality has been churning out quality and
innovative dairy products to the Indian market. The company is one of the largest
processors and handlers of dairy products in India in the private sector. It mainly market
and sells its products under the umbrella Brand, "Dairy Best". Kwality manufactures
various dairy products, which include low cholesterol ghee, pure ghee pure cow ghee,
butter, instant dairy creamer, dairy mix, skimmed/whole milk powder, milk in pouches,
curd (regular, probiotic, meethi dahi, low fat, sugar lite, and raita), paneer, lassi, chaach,
tetra pack milk, sterilized flavoured milk, yogurt, cheese etc.
 International Markets
& Exports
Kwality has increased its focus on export of dairy products from India. Kwality has
emerged as one of the leading exporter of dairy products from India, exporting across continents like
Asia, Africa & Australia and to more than 28 countries including Japan, UAE, Seychelles, Bangladesh,
Sri Lanka, Jordan, Niger, Morocco etc. Further, the company has established its 100% subsidiary,
Kwality Dairy Products, FZE (KDPF) at Jebel Ali Free Zone, Dubai to increase its global footprint,
develop and cater to new markets, and to focus on international trade. The company is engaged in
trading of various milk based products, which are sold domestically as well as exported to other
countries.
 
 Marketing
Kwality is one of the leading companies in institutional business segment by supplying to
leading FMCG brands, government organizations, religious institutions, and retail chains such as Britannia,
Hindustan Unilever, ITC, Mother Dairy, Cadbury's, Canteen Stores Department, Vadilal, Cream Bell,
Shiromani Gurdwara Parbandhak Committee, Amritsar, and Delhi Sikh Gurdwara Management
Committee. Keeping the high growth potential of the retail branded segment in view, Kwality has increased
its focus on this segment significantly. The company is working towards brand development, enhancement of
product portfolio, and strengthening of retail distribution network. It has also shifted its focus from B2B to
B2C and is simultaneously working towards improving the ratio of milk procurement from farmers.
KWALITY
IN RUPEE CRORES
Mar-21 Dec-20 Mar-20
Net Sales/Income from operations 34.07 29.6 34.27
Other Operating Income -- -- --
Total Income From Operations 34.07 29.6 34.27
EXPENDITURE
Consumption of Raw Materials 23.61 22.17 27.75
Purchase of Traded Goods -- -- -0.03
Increase/Decrease in Stocks 0.4 -0.09 -1.54
Power & Fuel -- -- --
Employees Cost 1.93 1.29 2.35
Depreciation -4.29 7.39 8.5
Excise Duty -- -- --
Admin. And Selling Expenses -- -- --
R & D Expenses -- -- --
Provisions And Contingencies -- 151.06 --
Exp. Capitalised -- -- --
Other Expenses 9.47 47.88 7.77
P/L Before Other Inc., 2.96 -200.1 -10.53
Other Income -2.1 2.42 0.53
P/L Before Int., Excpt. Items & Tax 0.86 -197.68 -10
Interest 263.77 730.54 4.12
P/L Before Exceptional Items & Tax -262.92 -928.22 -14.12
Exceptional Items -- -- --
P/L Before Tax -262.92 -928.22 -14.12
Tax 179.87 0.47 --
P/L After Tax from Ordinary Activities -442.79 -928.7 -14.12
Net Profit/(Loss) For the Period -442.79 -928.7 -14.12
Net P/L After M.I & Associates -442.79 -928.7 -14.12
Equity Share Capital 24.14 24.14 24.14
Basic EPS -18.35 -38.48 -0.58
Diluted EPS -18.35 -38.48 -0.58
EPS After Extra Ordinary
Basic EPS -18.35 -38.48 -0.58
Diluted EPS -18.35 -38.48 -0.58
THANK YOU!!