CONSULTING COHORT

CASE PROJECT

CONTEXT & PROBLEM STATEMENT

Context
Background of problem
• India has one of the largest population of young adults / youth – age range of 18-30
• Unfortunately, due to lack of top tier educational institutions, youth face 3 kinds of challenges
1. They are not aware of different career options (including post graduate programs) out there
2. They are aware of career options but don’t have the right guidance to achieve their dreams
3. Even within jobs, youth find that their college education doesn’t completement the job that they are doing

Solution
• In order to solve this challenge, 4 friends from a top college started an EdTech firm (Career Edge), which provides
mentorship and career guidance to youth
• The platform has 100+ mentors working in top tier companies (or studying in top tier post grad colleges)
• Through this platform of 100+ mentors, the company delivers solution via 3 ways
1. 1:1 Mentorship – Dedicated hourly session with the mentors for personalized guidance (includes B-school
applications
2. Bootcamps – 1-day bootcamp where expert mentors talk about different career options (higher education
programs) and how to get there
3. Cohort based courses – dedicated month-long courses providing deeper guidance on career options / how to get
there (with bonus stuff like collaterals, free 1:1 session, recordings)
4. On demand content – Video content
Complication
Early Market Validation
CE, started in Dec 2021 has had a good early traction till date but the growth has been only steady

Revenue ($) since inception Apr-22 Revenue split

2500 On demand, 10%

Launched first Cohort

2000

Personalised Cohort Based Courses,

1500 Guidance, 20% 40%
Launched 1-day
bootcamps • Onboarded mentors across
functions, launched
masterclasses
• Started with Indian B-school
applications
500

100
Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 Bootcamps, 30%
Question
Objective
CE has an ambitious target to achieve 10x scale (in terms of revenue / month) in the next 12 months

Question
The founding team is asking your help to answer key questions regarding –

1. How should be product portfolio be – should they focus on a particular offering or aim for 25% across
2. Should they expand their current product (across areas / age group) or focus on scaling the current ones
3. What different marketing channels should they focus on
4. What kind of team should they hire to achieve the growth
Additional Data
Current Financials
• Contribution Margin = 50%
• Gross Margin – 30%

Current Distribution
1. LinkedIn majorly
1. Content marketing
2. Influencer marketing
2. Instagram
3. College partnerships – for distribution

Current Team
1. Founding Team – 4
2. Program management – 1
3. Graphic designing - 1
Submission details
Details
• Prepare a 5-slide ppt (excluding the cover slide with your team details)

• Send it to us: infocareeredge24@gmail.com with a min font size = 10, deadline – 19th June midnight

Evaluation Criteria
1. Quality of secondary research 4. Holistic view of the ecosystem

2. Quality of approach

5. Clarity of the presentation

3. Creativity of interventions
CONSULTING COHORT

ALL THE BEST!