T. A.

PAI MANAGEMENT INSTITUTE(TAPMI), MANIPAL

IT STRATEGY

Program: PGDM
Batch: 2019-2021
Term: 6
Course Name: IT Strategy – ITS 6010
Credits 2 (20 Hours)
Course Instructor: Prof. Ramanathan V (Visiting)

PART 1

INTRODUCTION
Information Technology has become part of every business. But investments in IT are seen
not yielding requisite business benefits and justifying new IT investment has become an
area of focus. This course aims to look at IT investments in strategic perspective plus when
new IT investments are to be made, enabling a strategic note on ho such investments will
benefit business. This is useful for both consultants working in IT industry having to justify
why customer should invest and also for internal IT team professionals to justify to their top
management.

COURSE OBJECTIVES(CO)
1. Explore different IT investments and does it provide competitive advantage
2. Understand elements of IT strategy framework and how do we build one
3. Understand with examples how IT strategy is used or present in different industries
4. Understand how to build an IT strategy with a sample case

COURSE LEARNING OUTCOME(CLO)

CLO 1: Learn about different IT investments, can we do ROI? How do we go balance
between qualitative and qualitative values? (PLG 1)
CLO 2 : Learn about IT maturity and its use in IT strategy (PLG 2)
CLO 3 : Learn about elements of IT strategy and building one (PLG 3)
CLO 4 : Learn about IT strategies examples in different industries to get wider and deeper
perspective (PLG 4)
CLO 5 : Use a sample case to build IT strategy
PRESCRIBED TEXT BOOKS(s)
There is no prescribed textbook

OTHER READINGS AND REFERENCES

Several articles will be shared for reading during the course and case studies by instructor

ASSESSMENT SCHEME AND WEIGHTAGE:

{a} END-TERM

Duration (in Open/close

Evaluation Weightage (%) CLO Tested
minutes) Book

CLO 1, CLO 2, CLO 3,

End-Term 40 120 minutes Open Book
CLO 4 & CLO 5

{b} OTHER ASSESSMENTS

Unit of
Sl. No. Evaluation Item* Weight Time CLO
Evaluation
1 Quiz 1 Individual 15% After Session 4 CLO 1
CLO 2
2 Quiz 2 Individual 15% After Session 16
CLO 3
3 Presentation Group 25% Session 18 & 19 -
Throughout the
4 Class Participation Individual 5% -
session
 PART 2: SESSION PLAN

Session. Topic(s) Pedagogy Reading

Introduction of IT investments, IT Lecture and “Finding Value from IT

1 applications Q&A investments” Lynn H Vogel

Understand IT maturity and Lecture and

enterprise application Q&A
2-4 - Pre-requisites before rolling it
out.
- BPR vs IT investment

Quiz 1 (WT – 15%)

“IT doesn't Matter” by

Nicholas Carr.
IT investment Evaluation option Lecture, Q&A &
5-8 Case studies will be given
1,2,3 Case Studies
earlier sessions to enable
students read and prepare

IT investment – Infrastructure, Lecture and

9
commoditization Q&A

IT investments – Be Prudent in Lecture and

10 spending? Q&A

Finding Value from IT

Lecture and
11-13 How to build value? investments - Exploring the
Q&A
elusive ROI in Healthcare

Finding Value from IT

IT investment Dimensions & Lecture and
14 investments - Exploring the
Making IT Strategic Q&A
elusive ROI in Healthcare

15 What IT can do? Lecture and

Q&A

IT Strategic Framework, industry Lecture and

16 - 17
examples and ideas Q&A

18 - 19 Practical exercise - Give a case Case study of Case study will be given
study to groups of students and instructor before for preparation
ask them to present a Strategic
paper on the case

20 Summing up Instructor View

PLG MAPPING FOR THE COURSE

PLG# Program Level Learning Goal Addresse CLO
 d by No.
Course?
(Yes / No)
Application of Fundamentals
PLG1 Traits: Demonstrate application of functional / conceptual Yes CLO 1
knowledge to business situations
Problem Identification and Solution
PLG2 Traits: Demonstrate ability to identify a problem, critically assess Yes CLO 2
various alternatives and suggest appropriate solution
Integrative Thinking
PLG3 Traits: Demonstrate ability to identify inter-linkages among Yes CLO 3
functional areas within an enterprise and assess the impact of
external environment on its performance

PLG4 Effective Communication

Yes CLO 4
Traits: Demonstrate proficiency in Oral and Written Communication
Ethical Responsibility
PLG5 Traits: Demonstrate awareness and assess impact of ethical behavior No NA
on business
Leadership
PLG6 Traits: Demonstrate capability to take leadership role in a business No NA
situation

*****