T. A.

PAI MANAGEMENT INSTITUTE (TAPMI), MANIPAL

MANAGERIAL COMMUNICATION - I
Programme: PGDM
Batch: 2021-2023
Term: I
Course Name: Managerial Communication-1 - MGT 5001
Credits: 2 (20 Hours)
Course Instructors: Prof. Aparna Bhat (Core) & Prof. Vidya Pratap (Core)

PART 1

INTRODUCTION

In today’s VUCA (volatile, uncertain, complex and ambiguous) world, skills that are vital today are
no longer relevant tomorrow. The Fourth Industrial Revolution has introduced us to advanced
robotics, artificial intelligence and machine learning. All these changes and automations are rapidly
transforming the ways we live and work. In order to remain competitive, companies need
managers who can assimilate and assess huge amounts of data, analyze it, find linkages between
the various threads of information, make sense through sound logical reasoning and arrive at
creative solutions. This, in short is critical thinking and the course Managerial Communication
focuses on honing students’ critical thinking skills through analyzing issues and arguments.

The course Managerial Communication - 1 is intended to help students develop and improve both
their oral and written communication skills. This is achieved by encouraging them to give attention
to details, present the message logically and clearly, to effectively carry out the intended
communication.
COURSE OBJECTIVES (CO)

‘Managerial Communication 1’ aims to:

1. Develop steps and systems amongst students to logically represent an idea;

2. Hone the ability to assimilate and present multiple views on the same topic;
3. Strengthen students’ ideas through logical arguments;
4. Prioritize the points to be stated in response to the idea or context presented by others
5. Counter ideas presented by others through logical arguments;

COURSE LEARNING OUTCOMES (CLO)

By virtue of the learning gained in this course, the student should be able to:
CLO 1: Use appropriate communication strategies to address the needs of various
stakeholders. (PLG 2)

CLO 2: Apply analytical skills during Oral & Written communication in formal situation (PLG 4)
CLO 3: Deliver information in a proficient and audible manner through oral presentations
(PLG 4)

COURSE CONTENT
The course content will cover the following broad areas:
 Effective communication strategy
 Analyzing issues and arguments
 Oral Presentation

PRESCRIBED TEXT BOOKS

Lehman, C.M., DuFrene, D.D., Sinha, M. (2012), BCOM (2nd edition), New Delhi: Cengage Learning.

REFERENCE BOOKS
Management Communication: A Case-Analysis Approach by James S. O’Rourke IV and Jaba
Mukherjee Gupta. Pearson Education, Inc. 4th Edition.

Mukerjee, Hory Sankar (2016). Business Communication Connecting at Work, New Delhi: Oxford
University Press.
POLICY ON PLAGIARISM:

Plagiarism of any kind and to any extent would attract penalties. The assessment would be ‘zero’
for that particular component, with no further opportunity to improve. Repetition of the offence
would result in failure in the subject.

ASSESSMENT SCHEME AND WEIGHTAGE:

{a} END-TERM

Weightage Duration
Evaluation Open/close Book CLO Tested
(%) (in minutes)

End-Term 40 120 Close CLO 1

{b} OTHER ASSESSMENTS

Unit of
S. No. Evaluation Item Weight Time CLO
Evaluation

Between 10th & 11th

1. Assignment – 1 Individual 15% CLO 2
Sessions
Between 5th & 6th
2. Quiz Individual 10% -
Sessions
Between 16th & 20th
3. Group Discussion Individual 15% CLO 2
Sessions
Between 16th & 20th
4 Presentation Individual 20% CLO 3
Sessions
 PART 2: SESSION PLAN
Additional
Session Topic (s) Pedagogy Reading Reading &
References
Basic Strategies of Case study, lecture & Reference Book 1
1, 2 & 3 Chapter 1 & 4
Communication discussion Chapter 2
Reference Book 2
4 Technicalities of Writing
Appendix D

5&6 Group Discussion

Quiz (Wt 10%)

Non-verbal Communication,
Reference Book 2
7, 8 & 9 Presentation & Body Case Discussion Chapter 2 & 13
Chapter 12
language
i) Exercise &
10 & 11 i) Analyze an Issue Discussion
ii) Activity
Assignment (Wt 15%)

Elevator Pitch
12 & 13 Activity & Feedback
(1 minute - each)

14 & 15 Analyze an Argument Exercises & Discussion

16 -20 Presentations Activity & Feedback

Group Discussion (Wt 15%)

Presentation (Wt 20%)

 PLG MAPPING FOR THE COURSE
Addressed
CLO
PLG# Program Level Learning Goal by Course?
No.
(Yes/No)
Application of Fundamentals
PLG1 Traits: Demonstrate application of functional/conceptual No NA
knowledge to business situations

Problem Identification and Solution

PLG2 Traits: Demonstrate ability to identify a problem, critically assess Yes CLO 1
various alternatives and suggest appropriate solution

Integrative Thinking
Traits: Demonstrate ability to identify inter-linkages among
PLG3 No NA
functional areas within an enterprise and assess the impact of
external environment on its performance
Effective Communication
PLG4 Traits: Demonstrate proficiency in Oral and Written Yes CLO 2 &
Communication CLO 3
Ethical Responsibility
PLG5 Traits: Demonstrate awareness and assess impact of ethical No NA
behavior on business
Leadership
PLG6 Traits: Demonstrate capability to take leadership role in a business No NA
situation

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