T. A.

PAI MANAGEMENT INSTITUTE (TAPMI), MANIPAL

INTERNATIONAL BUSINESS
Programme: PGDM
Batch: 2018-2020
Term: 5
Course Name: International Business – MGT 6014
Credits: 3(30 Hours)
Course Instructors: Prof. Arindam Das (Core), Prof. Ishwar Haritas (Core), & Prof.
Sulagna Mukherjee (Core)

PART 1
INTRODUCTION
The increasing globalization of the marketplace affects all businesses, large or small. Even the
organizations who are not directly involved at international level are affected in their domestic
operations by global events and by business activities of foreign entities. While the markets, resources
and supply chains become more global, national differences across borders make the global business
environment a complex, heterogeneous and uneven landscape. Therefore, it is imperative to learn
about the international business systems and become an effective decision-maker in the global
environment.

This course provides students with a thorough understanding of the concepts and practices of
international business. By taking a global perspective, the course covers a wide range of topics that aim
to integrate strategic management perspectives with that of international business and enables
students to become familiar with leading practices in the field. Among other, the course covers topics
such as internationalization as a strategy process, entry mode choices, value chain of multinational
enterprises, inter-firm relationships, and national, institutional and cultural differences.

COURSE OBJECTIVES (CO)

1. Introduce the students to the global economy and the major issues involved therein.
2. Help students recognize the opportunities and challenges that enterprises face when operating on
the international stage, as opposed to operating in their respective domestic operations.
3. Provide a special focus on emerging economies like India and China - as hosts for foreign
investments, as well as the origin of new competitors in the global stage.

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COURSE LEARNING OUTCOMES (CLO)
By virtue of the learning gained in this course, the student should be able to:
CLO 1: Apply CAGE framework and Porter’s National Diamond to identify potential trade and
investment growth opportunities. (PLG 1)
CLO 2: Frame business opportunities and challenges in the context of internationalization, taking
into consideration internal and external factors, and synthesise the best fit solutions. (PLG 2)
CLO 3: Analyse the imperatives across functional areas, value chains, and locations in an integrative
and interwoven manner, objectively evaluate options for relative efficacy, and consequently
develop implementation roadmaps. (PLG 3)
CLO 4: Accurately identify the ethical implications of business actions in a global arena and create
alternatives via stakeholder engagement in order to minimise the business downsides while
optimising business value creation. (PLG 5)

COURSE CONTENT

PRESCRIBED TEXT BOOK(s)

1. Hill, C.W.L., Hult, T.M., and Mehtani, R. (2019) International Business – Competing in the Global
Marketplace, 11th edition, McGraw Hill Education. ISBN 9353162386

OTHER READINGS AND REFERENCES

a. https://www.ghemawat.com/globalization-notes

b. https://globaledge.msu.edu

c. https://www.doingbusiness.org/en/doingbusiness

d. http://reports.weforum.org/global-competitiveness-report-2018/

e. https://oec.world/en/

f. https://unctad.org/en/Pages/DIAE/World%20Investment
%20Report/World_Investment_Report.aspx and https://unctadstat.unctad.org/EN/

g. https://www.trademap.org/Index.aspx

h. https://www.wto.org/english/res_e/statis_e/miwi_e/miwi_e.htm

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POLICY ON PLAGIARISM:

Plagiarism of any kind would attract penalties. A submitted written report that is found to have more
than 25% of plagiarized content would receive no marks for that component, with no further
opportunity to improve. Repetition of the offence would result in failure in the subject.

ASSESSMENT SCHEME AND WEIGHTAGE:

{a} MID-TERM & END-TERM

Evaluation Weightage (%) Duration (in Open/close Book CLO Tested
minutes)
CLO 2, CLO 3 &
End-Term 40 180 Closed
CLO 4

{b} OTHER ASSESSMENTS

Evaluation Unit of
S. No. Weight Time CLO
Item* Evaluation
After 10th Session and CLO 1
1 Quizzes Individual 20%
after 15th Session
Written Case Group CLO 4
2 5% Before 5th Session
Analysis (Working)
Group Project CLO 2, CLO 3
3 Group (FAS) 20% After 18th Session
Report
Group Project In 19th and 20th CLO 2, CLO 3
4 Group (FAS) 10%
Presentation Sessions
I-Day Reflection After I-Day Event and CLO 3
5 Group (FAS) 5%
Report* Before End-Term
 - In the event I-Day Celebration does not take place, the weightage of this evaluation item would be added to Group Project Report component

PART 2: SESSION PLAN

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 Additional Reading
Session Topic (s) Pedagogy Reading
& References*
Lecture and Refer to (a) in
The Big Picture of
1 Data Textbook, Chapter 1 OTHER READINGS
Globalization
Analysis AND REFERENCES
Understanding National Differences
National Lecture and Refer to (b) in
2 Differences in Data Textbook, Chapter 2 OTHER READINGS
Political Economy Analysis AND REFERENCES
Political Economy Lecture and Refer to (c) and (d)
3 and Economic Data Textbook, Chapter 3 in OTHER READINGS
Development Analysis AND REFERENCES
Lecture and Textbook, Chapter 4;
Differences in
4 Case Tata Steel: The Acquisition of
Culture
Discussion Corus (W17293-PDF-ENG)
Written Case Analysis (Wt – 5%)
Textbook, Chapter 5;
Ethics in Lecture and Apple and its Suppliers:
5 International Case Corporate Social
Business Discussion Responsibility (W16147-PDF-
ENG)
Group Project Report – 1st Milestone
Global Trade, Investment, Finance
International Trade Refer to (b) and (e)
Lecture and
Theory and Political Textbook, Chapter 6; in OTHER READINGS
6 Data
Economy of Textbook, Chapter 7 AND REFERENCES
Analysis
International Trade
Refer to (b) and (f)
Lecture and
Foreign Direct Textbook, Chapter 8 in OTHER
7 Data
Investment READINGS AND
Analysis
REFERENCES

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 Additional Reading
Session Topic (s) Pedagogy Reading
& References*
Refer to (b) and (g)
Regional Economic in OTHER
8 Lecture Textbook, Chapter 9
Integration READINGS AND
REFERENCES
Foreign Exchange
Textbook, Chapter 10;
9 Market and Global Lecture
Textbook, Chapter 12
Capital Market
Group Project Report – 2nd Milestone
Global Strategy, Structure and Implementation
Strategy of
10 International Lecture Textbook, Chapter 13
Business
Quiz 1 (Wt – 10%)
Organization of Lecture and Textbook, Chapter 14;
11 International Case Amazon Goes Global
Business Discussion (W14784-PDF-ENG)
Entry Strategy, Textbook, Chapter 15;
Lecture and
Cross-border M&A Xiaomi: Entering
12 Case
and Strategic International Markets
Discussion
Alliances (W17235-PDF-ENG)
Managing Global Value Chain
Exporting, Lecture and Refer to (b) and (h)
13 Importing and Data Textbook, Chapter 16 in OTHER READINGS
Countertrade Analysis AND REFERENCES
Textbook, Chapter 17;
Global Production, Textbook, Chapter 18;
Lecture and
Outsourcing and Tata Motors' Acquisition of
14 Case
Logistics; Global Daewoo Commercial Vehicle
Discussion
Marketing and R&D Company (908M94-PDF-
ENG)

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 Additional Reading
Session Topic (s) Pedagogy Reading
& References*
Group Project Report – 3rd Milestone
Global Human
15 Resources Lecture Textbook, Chapter 19
Management
Quiz 2 (Wt – 10%)
Accounting and
Finance in
16 Lecture Textbook, Chapter 20
International
Business
MNEs vs. EMNEs
Guillén, M. F., & García- Ramamurti, R.
Canal, E. (2009). The (2012). Competing
Traditional MNCs American Model of the with Emerging
vs. Emerging Multinational Firm and the Market
17 Lecture
Market “New” Multinationals from Multinationals.
Multinationals Emerging Economies. Business Horizons,
Academy of Management 55, 241-249.
Perspectives, 23(2), 23-35.
Traditional MNCs
CUMI India's Global Strategy:
vs. Emerging Case
18 The China Puzzle (W13154-
Market Discussion
PDF-ENG)
Multinationals
Final Group Project Report (Wt – 20%)
Student Refer to (a) in
Project
19-20 Presentations, None OTHER READINGS
Presentation
Recap and Wrap-up AND REFERENCES
* Please refer to ‘Other Readings & References’ as per the indicators listed.

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 PLO AND PLG MAPPING FOR THE COURSE

Addressed CLO
PLG# Program Level Learning Goal by Course? No.
(Yes / No)
Application of Fundamentals
PLG1 Traits: Demonstrate application of functional / conceptual Yes CLO 1
knowledge to business situations
Problem Identification and Solution
PLG2 Traits: Demonstrate ability to identify a problem, critically assess Yes CLO 2
various alternatives and suggest appropriate solution

Integrative Thinking
Traits: Demonstrate ability to identify inter-linkages among
PLG3 Yes CLO 3
functional areas within an enterprise and assess the impact of
external environment on its performance
Effective Communication
PLG4 Traits: Demonstrate proficiency in Oral and Written No NA
Communication
Ethical Responsibility
PLG5 Traits: Demonstrate awareness and assess impact of ethical Yes CLO 4
behavior on business
Leadership
PLG6 Traits: Demonstrate capability to take leadership role in a No NA
business situation

Name of Faculty: Prof. Arindam Das

Prof. Ishwar Haritas Endorsed by : ___________________________
Prof. Sulagna Mukherjee
Signature & Date:________________________
Signature & Date:______________________

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Annexure: Outline of the IB Group Project

Country, Industry and Company Analysis:

A comprehensive project that would help students learn by doing has been designed for this course.
Students in each FAS group would constitute a project team.

1. Each team must select a unique country (excluding India) which is among the top 50 countries
in terms of GDP.

2. Using the resources mentioned in OTHER READINGS AND REFERENCES above the project team
develops a detailed country profile that must consist of macroeconomic performance, factor
endowments, regulatory frameworks and industrial policies, cultural traits, unique business
practices.

3. Subsequently the project team evaluates bilateral trade relationship between the focal country
and India. The analysis should include trade agreements (if any), export and import trends, FDI
trends, cross-border acquisitions etc. Students are free to seek additional primary and
secondary information as deemed appropriate.

4. Eventually the project team analyses a company or a set of companies in a specific industry
from the focal country or India establishing business in the other country (i.e., from focal
country to India or from India to focal country). The analysis should identify the core activities of
the company (companies) in the host country, the enabling factors (including soft factors like
culture), the entry mode strategies, management of the value chain and performance in the
host country.

5. Lastly, the project team must analyse the changing environmental factors and macroeconomic
forces and carry out scenario planning exercises on how the business of the company
(companies) in the host country might shape up over next five years or so.

The project report carries 20% weightage and the report may not exceed 20 pages (including charts and
graphs) and should not exceed 8000 words.

An additional 10% weightage is allocated to project presentation to be delivered by each project team
on analysis and findings from the project. Projects could be presented through posters and visual
media. These presentations may also be reviewed / assessed by other TAPMI faculty and invited
industry practitioners.

The project teams must adhere to the following schedule with interim milestones. Failure to submit
WIP reports within the specified timeline will attract penalty. Each delayed submission will attract a
penalty of 5% of the total marks obtained in the Project Report component.

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Milestone 1 Milestone 2 Milestone 3 Milestone 4 Milestone 5
Submission of Submission of Submission of Completion of #5 Project
WIP report with WIP report with WIP report with above and presentation
completion of #1 completion of #3 completion of #4 Submission of
and #2 above above above final report
Before 6th Session Before 10th Before 16th Before 19th On 19th and 20th
Session Session Session Session

Note: Mere reproduction / downloading of text, data, charts, tables, graphics may not carry weightage
unless they are applied in analysis, and project team’s own analysis and interpretation will be valued
more than reproduction of charts and graphs. All reports will be subjected to Turnitin plagiarism check
and any violation will attract penalty as outlined in POLICY ON PLAGIARISM section above.

Faculty will be available for a maximum of two in-person meetings of 30 minutes each with each
project team, should there be any need for specific guidance.

Please refer to the following page for IB project evaluation rubric.

Note on International Day (I-Day) Celebration: An International Day (I-Day) at TAPMI will be held at the
end of the course / before Christmas at the Students’ Centre. The I-Day celebration, intended to
develop a comprehensive and integrated international outlook in students, may involve lectures / panel
discussions by guest speakers with international business background, culinary explorations, and
presentation of IB projects to all at TAPMI at designated kiosks. The event would be completely owned
by Students’ Executive Council / Welfare Committee. Each project group would be expected to submit
an I-Day Reflection Report which would carry 5% of total weightage in evaluation as specified in
Assessment Scheme above.

I-Day Reflection Report

The I-Day Reflection Report, to be created by each project team, should contain the team’s reflection
about their integrative learning of international business from the I-Day event, including:

 Overall observation from other IB projects carried out by different groups

 Learning from panel discussions / lectures / other I-Day events
 Connecting with the concepts and frameworks learned in classroom
o Macro factors, institutional and legal environment, organizational structures, systems
and processes
o Softer aspects like culture, negotiation protocols etc.

The report should be of about 2000 words and may include visuals, as appropriate.

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Evaluation Rubric for IB Project and I-Day Reflection Report:

Evaluation Area Below Meets Exceeds Expectation

Item Expectation Expectation
Project Content, Incomplete Content-wise Content-wise complete report,
Report Flow report, lacking complete report, with logical structure
logical flow logical structure
Data, Lacks analytical Uses conceptual Uses of appropriate conceptual
Analysis rigor, does not frameworks and frameworks, supported by
provide data visualization effective data visualization;
necessary data techniques analysis complemented by
points effectively inputs drawn from additional
information sources like trade
bodies, business promotion cells
at embassies etc.)
Conclusions, Leads to Makes acceptable Robust arguments leading to
Recommend incorrect / arguments before convincing conclusions; reflects
ations invalid leading to on all aspects of learning from
conclusion conclusions / the course
recommendations
Project Content Ineffective Effective visuals; Creative and impactful content;
Presentation visuals able to convey the with effective and informative
message visuals or any other digital
artefacts
Delivery Incoherent Coherent Coherent delivery; provides
delivery; presentation, able complete and knowledge-
inability to to clarify doubts intensive insights that combine
manage time or the hard and soft aspects of
clarify doubts. international business covered
in the course
Coordination Lack of Well-coordinated Well-coordinated team with
among Team coordination team active participation from all
Members among members
presenting
team members
I-Day Overall Imprecise, Clear structure; Clear structure; precise,
Reflection Observations incomplete and precise, acceptable language and style;
Report lacks structure; acceptable robust arguments; insightful and
poor language language and style conclusive
Connecting Incoherent and Logical; coherent; Logical; coherent; integrative
with Course only descriptive integrative approach; synthesis of
Concepts approach information; forward-looking

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