UNIVERSITY OF ECONOMICS AND LAW

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

COURSE SYLLABUS
1. General information
Course title INTERNATIONAL BUSINESS
Course code
Type of course Compulsory
Level of course Undergraduate (first cycle Bachelor)
Year of study 4th year
Semester Semester 7
Number of credits 3 credits
Pre-requisites Basic management, Basic marketing
Co-requisites NA
Language of instruction English
Level of using English 100% (Materials, giving lectures, assignment, examination in English).
Name of lecturer MSc. Nguyễn Thị Phương Linh
Location: Room ..
Class information Time: Monday, from 12.30 pm to 4.35 pm.
Contact: linhntp@uel.edu.vn

2. Course Outlines
(Position of the course in the program curriculum; the main contents of the course)
The main content of the subject consists of the followings:
 The concept and the evolution of international business.
 The factors in the international environment that may affect firms’ international business activities.
 International strategies, policies and operations that help international businesses to compete effectively
in the era of the globalization and international economic integration.
 The day-to-day issues that international business managers have to face, and the experiences of
multinational corporations in solving problems in international business.

3. Textbook and additional learning material

Textbook
 Charles W. L. Hill, G. Tomas M. Hult (2019), International Business: Competing in the Global
Marketplace, 12th Edition, Mc Graw Hill

Additional learning material

 Relevants topics about International Business, Globalization, Marketing, Supply chain, Human
resources… in Hardvard Business Review.
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

4. Course Purposes/Aims:

Course
General Level
Description Learning
Goals Gx capacity1
Outcomes
Have a thorough grasp of the systematical and up-to-day
G1 CLO 1 T3
knowledge of international business.
Apply theoretical knowledge in analizing and assessing
G2 international firms’ strategy (in making a decision which CLO 2 T3
markets expand and the entry modes)
Identify fundamental issues in international firms’
G3 operations (marketing, finance, human resource, supply CLO 3 T3
chain,etc.)

G4 Strengthen the teamwork and presentation skill CLO 4 U

5. Course Learning Outcomes

Program
Level
No. Course Learning Outcomes (CLOs) Learning
capacity*
Outcomes (PLOs)
Have a thorough grasp of the systematical and up-to-day
CLO 1 PLO 1.3.6
knowledge of international business.

  CLO 1.1. Discuss the causes of globalization and its impacts T3  

CLO 1.2 Assess the ethical and social responsibilities of

T3
international business
CLO 1.3 Understand the impacts of cultures in international
T2
firms
Apply theoretical knowledge in analizing and assessing
CLO 2 international firms’ strategy (in making a decision which PLO 1.3.6
markets expand and the entry modes)
CLO 2.1 Examine the difference in country factors and industry
  T3  
factors
CLO 2.2. Search, collect and analyze country environmental
  factors/ industry factors for choosing the foreign market T3  
expansion.
CLO 2.3. Understand and apply Michael Porter's theory of the
  competitive advantage of nations in explaining why a country is T4  
success in particular industry
CLO 2.4. Explain and analyze the basic forms of the entry T3
1
Based on CDIO initiative: I denotes for Introduce; T denotes for Teach; U denotes for Use
Level capacity (Bloom scale)
1. Knowledge level (Remember previously learned information)
2. Comprehension level (Demonstrate understanding of the facts)
3. Application level (apply knowledge to actual situations)
4. Analysis level (Break down subjects or ideas into simpler parts and find evidence to support generalizations)
5. Synthetics level (Compile component ideas into a new whole or propose alternative solutions)
6. Evaluation level (Make and defend judgments based on internal evidence or external criteria).
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

modes
Identify fundamental issues in international firms’ operations
CLO 3  
(marketing, finance, human resource, supply chain,etc.)
CLO 3.1 Understand and explain difference level of
international strategy (corporate strategy, business strategy, T3
functional strategy)
CLO 3.2 Understand the related issues in global organization
T3
design (centralization, decentralization)
CLO 3.3 Analyse the case study of the international firms in
T4
marketing, human resource, supply chain, finance management
Demonstrate an ability to work in team and present
CLO 4 U PLO 2
international market analysis reports
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

6. Course plan
Week/Day Week 1 Week 2 Week 3 +4 Week 5 Week 6+7 Week 8+9
( 5 periods) 11-Sep-19 18-Sep-19 02-Oct-19 30-Oct-19 04-Nov-19 04-Nov-19
Assessing country/ Cultural Environment &
Assessing country/ Entry Strategy & Strategic
Content Course Introduction Globalization industry attractiveness Ethics in International
industry attractiveness Alliances
(Cont) Business
CLO 2.1; CLO 2.2; CLO 2.1; CLO 2.2;
CLOs CLO1.1 CLO 1.2; CLO 1.3 CLO 2.4.
CLO 2.3 CLO 2.3
Chapter 15
Reading/ Chapter 1 Chapter 4 &5-
HSBC& Techcombank case
teaching HBR- Globalization & Chapter 2&3 Chapter 2&3 Culture code
Da Lan case
materials Covid19 Culture gap (video)
An Phươc (video case)
- Recognize the main drivers
of globalization. - Country exploration - How apply culture
- Explain the main analysis difference in business -Time to entry
Consumer finance
arguments in the debate over - Theory: Porter models - Understand the ethical - Identify the factors that
- Introduce Course -Vietnam market
the impact of globalization. explaination issues faced by international influence a firm's choice of
Syllabus analysis. Case study
- Discuss the changing - How to search and create businesses entry
- Introduce group
Lecturer nature of the global a international maket - Explain how managers can - Compare and contrast the
assignment Q &A
economy before and after analysis report incorporate ethical different modes
- Introduce working
Covid-19 considerations into their
approach
Bonus points debate session Group Assignment: Big decision making. A2.4
A2.2
and problem Tech compaines in A2.3
America-A2.1
Interactive Lecture
Teaching Interactive Lecture Interactive Lecture Interactive Lecture
Problem-Based Learning Interactive Lecture Case-Based Learning
methods Case-Based Learning Case-Based Learning
Tutorial (debate)
Discussion in class
Divide into groups (4-5 Participate debate in groups
Student in Discussion in class Search, collect and Discussion in class Discussion in class
students per group) Reading and discuss about
class Group assignment analyze market data Group assignment Group assignment
First class survey the given materials

Student at Prepare Globalization Review the reading

Review Chapter 2&3 Review Chapter 2&3 Review Chapter 4&5 Review Chapter 15 
home debate Globalization & Covid19
Week/Day Week 10 Week 11 Week 12 Week 13 Week 14 Week 15
( 5 periods) 06-Nov-19 11-Nov-19 11-Nov-19 13-Nov-19 20-Nov-19 22-Nov-19

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS
International Business
Content
Strategy
CLOs CLO 3.1
Reading
Chapter 13
materials
- Understand how
pressures for cost
reductions and pressures
for local responsiveness
influence strategic choice.
- Be familiar with
Lecturer different strategies for
competing globally and
their pros and cons.
- Explain the strategic
management process of
IB firms
A2.5
Teaching Interactive Lecture
methods Case-Based Learning
Student in Discussion in class
class Group assignment
UNIVERSITY OF ECONOMICS AND LAW
International Organization
CLO 3.2
Chapter 14
- Explain what is meant by
organizational architecture.
- Explain how the
organizational architecture
can be matched to global
strategy to improve
performance.
A2.6
Interactive Lecture
Case-Based Learning
Discussion in class
Group assignment
International Human International
Global production Group project presentation
resources management Marketing
CLO 3.3 CLO 3.3 CLO 3.3 CLO 4
Chapter 18
HBR- Unilever in
Chapter 19 emerging market Chapter 17
Starbuck in China &
Japan
- Explain why global
production and supply chain
- Explain why it might management decisions are
- Summarize the strategic
make sense to vary the of central importance to
role of human resource
attributes of a product many global companies.
management in
from country to country. - Explain how country
international business.
- Recognize why and differences, production
- Identify the pros and
how a firm’s distribution technology, and production
cons of different
strategy might vary factors all affect the choice
approaches to staffing Marking presentation &
among countries. of where to locate
policy in international defense
- Identify why and how production activities.
business.
advertising and - Identify the factors that
- Understand how and why
promotional strategies influence a firm’s decision
compensation systems
might vary among of whether to source
might vary across nations.
countries. supplies from within the
A2.8 company or from foreign
A2.7
suppliers.
A2.9
Interactive Lecture
Role Play and Fish-Bowl Interactive Lecture Interactive Lecture
Observation Case-Based Learning Case-Based Learning
Discussion in class Discussion in class Discussion in class
Presentationa & Defense 
Group assignment Group assignment Group assignment
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

Student at
Review Chapter 15 Review Chapter 13 Review Chapter 14 Review Chapter 19 Review Chapter 18  Review for the final exam 
home

7. Course Assessment – chỗ này cũng bị trùng với course plan vì đã có note bài kiểm tra vào trong đó rồi
Criteria
Course Learning Outcomes (with level capacity*)
Assessment Assessment
Assessment Proportio
Component CL CL CL CL CL CLO CLO CLO 4
Form (Ax.x) n (%) CLO CLO CLO
(Ax) O O O O O 2.3 3.3
2.4 3.1 3.2
1.1 1.2 1.3 2.1 2.2
A1.1. Group
A1.   T4
project 20%    
Midterm T4 T4 T4 T4
presentation
A2.1. Group
3%      T3        
project in class

A2.2 Group
A2. Process 3%      T3   T3 T3 T3     
project in class
T3
A2.3. Group
3%
project in class

A2.4. Group
3% T3
project in class

A2.5. Group
3%     T3
project in class

A2.6. Group
3% T3
project in class
T3
A2.7. Group
3%
project in class
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

T3
A2.8. Group
3%
project in class
T3
A2.9. Group
3%
project in class
A2.10 Class
bonus point for 3%
contribution
A3.1 Final exam
(multiple choices
A3. Final 50%  T3  T3  
and essay T3 T3 T3 T3 T3
questions)
Total 100%                
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

8. Teaching and Learning Activities – không cần bảng này vì đã thể hiện ở lesson plan rồi
Course Learning Outcomes
Delivery
Teaching and Learning Activities CLO CLO CLO CLO CLO CLO CLO CLO
mode
1.1 1.2 2.1 2.2 2.3 2.4 2.5 2.6
Interactive Lecture P P P P P P P P
Case-based Learning P P P P P
E-learning
Group Discussion (in class) P P P P P P P
Presenation P P P P P P
Self-Directed Learning P P P P P P P P
Self-Study Individual Homework P P P P
Group Homework P P P P P P

9. Total Student Learning Time (SLT)

Delivery
Teaching and Learning Activities Number Duartion (hour) Workload (hours)
mode
Interactive Lecture 11 1.667 17
Case-based Learning 7 0.833 8
50
Role Play and Fish-Bowl Observation 10 1.667 17
E-learning
Presentation 1 4.167 8
Problem-Based Learning 1
Tutorial (debate) 1
Self-Directed Learning 12 5 60
Self-Study 120
Do group homework 10 4 40
Final Exam Do the final test 1 1 1 1
Total workload       171
Total workload/ 28 hours       6.1
ECTS of the course       6
Note: 1 period = 50 minutes = 5/6 hour

10. Other additional information:

Ho Chi Minh City, 16/09/2021

DEAN OF FACULTY LECTURER

Huynh Thi Thuy Giang Nguyễn Thị Phương Linh

 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

Appendix - Scoring guide/Rubric

Rubric 2.1

Rubric 2.2

Rubric 2.3

Rubric 2.4

Rubric 2.5
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS