BỘ GIÁO DỤC VÀ ĐÀO TẠO CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM

TRƯỜNG ĐH KINH TẾ TP.HCM Độc lập - Tự do - Hạnh phúc

HIGHER EDUCATION PROGRAM

MAJOR: INTERNATIONAL BUSINESS

MINOR: INTERNATIONAL BUSINESS, FOREIGN TRADE

SYLLABUS

1. Course name: International Business in Asia

2. Course code: ……………………………………………………….
3. Teaching Department: International Business
Instructor: ……………………………………………………….

Contact details: ……………………………………………

Office hours: by appointment, communication can be made via email

4. Level of competency: Apply for bachelor students at the 2nd academic year
5. Credits): 3
6. Time allocation:
+ Lectures and discussion: 30 hours
+ Quiz and Group project: 15 hours
7. Prequisite courses: International Business
8. Course description: The course focuses on the context of business in the Asia –
Pacific region. The contents of the course include understanding key trends shaping
the region's business environment, reasons for firm internationalization in the region,
and strategies of business expansion in the region. Two other contemporary issues in
the region, specifically ethics and family business, are also explored in this course

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9. Course Learning Outcomes - CLOs:
9.1 Knowledge

● CLO1.1: Understand the distinctive character of international business in Asia

● CLO1.2: Understanding conditions and strategies for Asian market access and
regional integration.
● CLO1.3: Know the aspects of family business management in Asia

● CLO1.4: Understand the important role of ethics in international business

9.2 Skills
- CLO2.1: Know the information and resources needed to explore the business
environment in Asia
- CLO2.2: training of teamwork skills, communication skills, reporting and
presentation skills
9.3. Autonomy and Resposibility
- CLO3.1: Develop self-study ability
- CLO3.2: Confident and flexible in communication
- CLO3.3: Respect individual differences
Course learning outcomes matrix: See Next page.
10. Learning materials:
10.1 Required readings:
Textbook 1: Verbeke, Alain & Roberts, Robin & Delaney, Deborah & Zámborský,
Peter & Enderwick, Peter & Nagar, Swati. (2019). Contemporary International
Business in the Asia-Pacific Region. 10.1017/9781316999615.
Textbook 2: Harvard Business Review Family Business Handbook: How to Build and
Sustain a Successful, Enduring Enterprise (HBR Handbooks).
10.2 Referrences:
Textbook 3: Gabriele Suder, Terence Tsai, Sumati Varma (2021). Doing Business in Asia. 1st
Edition. Sage.

Textbook 4: Griffin & Pustay (2020) International Business: A Managerial Perspective 9th
edition. Pearson.

10.3 Others:
Journal articles and other materials provided by the instructor

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Course learning outcomes matrix

Course Learning Outcomes Program Learning Outcomes - PLOs

PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO

1.1 1.2 1.3 1.4 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 3.1 3.2 3.3 3.4 3.5

CLO1.1: Understand the P H H H H

distinctive character of
international business in Asia

CLO1.2: Understanding H H H H
conditions and strategies for
Asian market access and
regional integration.

CLO1.3: Know the aspects H S H S

of family business
management in Asia
CLO1.4: Understand the S S S S S H
important role of ethics in
international business
CLO2.1: Know the S S P S S S S
information and resources
needed to explore the
business environment in Asia
CLO2.2: training of S S S P H S
teamwork skills,

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communication skills,
reporting and presentation
skills
CLO3.1: Develop self-study S S S
ability
CLO3.2: Confident and S H S
flexible in communication
CLO3.3: Respect individual S H
differences
Note:
P: Partial supported
S: Supported
H: Highly supported

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11. Course teaching plan:
Day Content Teaching Learning Student works in Correspondi
(hour no.) (chapter, section) method materials detail ng CLO
chapter, section
Section 1 Welcoming session Teaching in Textbook, CLO1.1, CLO2.2,

(5 hours) Course Introduction class + Online chapter 1 CLO3.1, CLO3.2,

on LMS
CLO3.3
Group formation and case assignment
Module 1: Foundations of international business in
the Asia-Pacific
Section 2 Module 2: Opportunities and challenges of doing Teaching in Textbook 1, Discussion: Business CLO1.1, CLO1.2,

(5 hours) business in Asia-Pacific and Drivers of class + Online Chapter 1, challenges in a CLO2.1, CLO2.2,
internationalizing firms on LMS chapter 2, country
CLO3.1, CLO3.2,
chapter 13 Discussion: MNE CLO3.3
Case: Dr. Reddy Read chapter 2, drivers of
5, 6 internationalization

Section 3 Module 3: Cultures, Ethics, and Corporate Teaching in Case analysis: CLO1.1, CLO1.5

(5 hours) Governance class + Online Samsung CSR in CLO2.1, CLO3.1

on LMS Thailand

Section 4 Mid-term Teaching in CLO1.1, CLO1.2

(5 hours) Register the MNE for the group project

class + Online CLO2.1
on LMS

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Section 5 Module 4: Market entry and development strategies Teaching in Read chapter 7, Group case analysis CLO1.1, CLO1.2,
CLO2.2, CLO3.1,
(5 hours) class + Online Textbook 1 brief presentation
CLO3.2, CLO3.3
on LMS #1:

Section 6 Module 5: International business strategy Teaching in Read chapter 10, Discussion: Case CLO1.1, CLO1.2,

(5 hours) Marketing strategies, International sourcing and class + Online chapter 11, analysis CLO2.2, CLO3.1,
on LMS chapter 12 CLO3.2, CLO3.3
production, HR strategy

Section 7 Module 5: International business strategy Teaching in Read chapter 10, Group case analysis CLO1.1, CLO1.2,

(5 hours) Marketing strategies, International sourcing and class + Online chapter 11, brief presentation CLO2.2, CLO3.1,
on LMS chapter 12 #2: international CLO3.2, CLO3.3
production, HR strategy
business strategy in
Asia
Section 8 Module 6: Family business management in Asia Teaching in Read: Textbook CLO1.1, CLO1.3,

(5 hours) Group presentation consultation class + Online 2 CLO2.2, CLO3.1,

on LMS CLO3.2, CLO3.3

Section 9 Project presentation Teaching in CLO2.2,

(5 hours) class + Online CLO3.1, CLO3.2,

on LMS CLO3.3

Total:
45 hours

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12. Student workload:

- Attend at least 80% of the prescribed periods.

- Exercises: discuss in class, assign groups to do homework and discuss on e-learning
forum as assigned by lecturers.

13. Student assessment system:

Assignment Type Deadline Weight

#1 Attendance and Participation Individual Each session 15%
(phát biểu mới tính)
#2 Mid-term quiz Individual 15%
#3 Case analysis Group As course scheduled 20%
#3.1 Country Assessment and
Firm’s drivers of
internationalization
#3.2 Firms regional strategy
#4 Group presentation Group Session 9 20%
#5 Group report Group Follow university schedule 30%

1. Attendance and in-class discussion: This is a discussion-based course, and your

participation is essential to the learning experience. Much of the learning in this course
will come from the chance to express your ideas and exchange them with your peers.
You are required to prepare all the assigned materials and participate in the discussion.
Students must attend at least 80% of class time. Absence for more than two classes
results in elimination of all participation points earned.
2. Mid-term quiz: there will be a mid-term test in the course
3. Group case analysis: Groups will be assigned a case to work on throughout the course.
Each group will need to analyze the case following instructions and present their
analysis briefly to the class as scheduled. Groups need to prepare slides for each
analysis and can be randomly chosen to present their analysis in the class. Groups will
be evaluated on their understanding of IB concepts and ability to apply them to
analyze a real case.

4. Group presentation: please read the assignment instructions

Note: group diversity is necessary. We need to balance groups in terms of gender and
culture. When presenting, every member needs to speak up. Violation of these group rules
will lead to a 50% penalty of all group work.

Scoring guide/Rubric: See the detailed Rubric of each assignment

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