Textbooks

Code Textbook/Article/Report Name Edition/Year

T1 Entrepreneurship and Small Business by Paul Burns 5th Edition 2022
T2 Entrepreneurship by Hisric,h Peters &Shepherd Mc Graw Hill 10th
Edition, 2016
T3 InnovationManagement and New Product Development by Paul Trott Pearson Eduçation Inc,
2017,6h Edition
T4 Entrepreneurship - Successful Launching New Ventures by Bruce R Pearson Education Inc,
Barringer and R. Duane Ireland 2016, 5th Edition

Session-Wise Topics and Reading/References

Sn. Topic Intended Learning Outcome Reading/Reference
1 Introducing What is Entrepreneurship & Intrapreneurship? T1/T2
Entrepreneurship Why to be an entrepreneur/ intrapreneur
& Intrapreneurship
in a connected
Significance of skilldevelopment to maximize wealth
creation in ademographic dividend scenario.
world Role and importance of entrepreneurship in economy
The positive psychology of an entrepreneur and
importance of building resilience
2, 3 Significance of Functions & Characteristics of entrepreneur T1 /T2/T3/T4 &
&4 assignment-based LME Vs CME - A global perspective Study Material
roles in gig Types of Entrepreneurship - Sustainable
economy & role of Entrepreneurship/ SocialEntrepreneurship / SME's
intrapreneur in a B2B Linkages, Co-working / Incubators &Accelerators
VUCA/RUPT/BANI fostering disruption through alliances and feeder
Word (Global businesses setups.
Scenario)

5, 6 Idea to Product cion, Innovation, Invention &Disruption T3/ T4 & PMI Study
7&8 Development via Significance of Design Thinking & its implementation Material & Cases
R&D and Project Edward De Bono's Six Thinking Hats & zth Hat and
Management IDEO's 10Faces of Innovation
Appreciating PMI's framework
How to navigate from ldea to Product Prototype.

3
 Govt T3/ T4 &n Study
Venture Funding Debt vs EquityFunding, New Start-up Policy by materials
9&
Modes &
and Taxation implications
FFF/Bootstrapping/ Crowd Funding/ Incubators/
10
Valuations / Loans from
Angels/ Venture Capital /Private EquityCombination
Banks (SIDBI, NABARD etc.) & NBFC's /
Instruments for meeting CAPEX and OPEX needs/
IPO and Stock Exchanges/ M&A's
Valuation assessment and Series funding for mapping
and facilitating investor exit from portfolios
T1/ T2 & Cases
11 & Go To Market Strategiesfor Start-ups
12 Strategy Channels of Distribution, General Trade vs Modern
Trade, B2 B/B2C/B2G/D2C/Franchisee & Tri-party
contracts
Market Research vs Marketing Research
Campaign Management and Offers Bundling
Calculating market size and potentialusing TAM,
SAM, SOM and PAM

13 Business Plan Business Plan and Matrices T3/T4

Implementation Strategy Canvas and Business Model Canvas
Components of a business plan
Drafting a business plan with budgets & forecasts
Linking cash flows and fund flows to a business plan

14 Leadership Styles, Leadership traits using Psychometric tools - DISC & T1/T2 &Study
Building MBTI Materials, Cases
Organizational Significance of culture building in Start-ups / SBU's
Culture & Effective negotiating toolsand practice to win over all
Negotiation stakeholders
Techniques
Performance Evaluation Components for the Course CILO
Marks Evaluation Form
Session No.
ContinuousEvaluation
Group Presentation (10-12 members
CILO1,CILO2, CILO3, CILO 4
Online per group) & Pitch on Innovative
20
Assessment Business Plan Solving Real Problem of
Real People
Expo(10-12 members per group) CILO1, CILO2,CILO3, CILO4
highlighting role of global business
Internal Expo 20 incubators in promoting Circular
Economy linking UN SDG's
Writing a Policy whitepaper (10-12 CILO1, CILO2, CILO3
membersper group) on significance of
Online Innovation & Entrepreneurship training
20
Submission for corporate employees (Global
perspective)
End Term Examination
CLIO 1, CILO2,CILO3, CILO4
After Course End Term
40
Completion