Grade

Redo Pass Merit Distinction

Human Resource Management Institute (HRMI)

BA (Hons) in Marketing Management / International Logistics and Trade Finance (University of
Northampton, UK)
BSc (Hons) Business Management and Strategy / HRM and Organisational Behaviour / International
Accounting / Project Management / International Banking and Finance (University of Northampton, UK)

Unit Title: Innovation and Commercialisation

Assignment No: 1/1

Grading Opportunities Available

Outcomes/ P1 P2 P3 P4 P5 P6 P7 M1 M2 M3 M4 M5 D1 D2
Grade
             
Descriptors

Date Set: 10.12.2022 Due Date: 30.01.2023

Student ID / Student Name: ____________________________

Outcomes/Grade Descriptors Achieved (Please Tick)

Outcomes/ P1 P2 P3 P4 P5 P6 P7 M1 M2 M3 M4 M5 D1 D2
Grade
Descriptors

Overall Feedback from the Assessor:

Initial Submission

Redo

Assessor (Name): Date: __/__/__

Internal Verifier (IV) Comments:

IV (Name): Date: __/__/__

Page 01 of 05
BA/BSc (Hons) Degrees - University of Northampton
Unit: Innovation and Commercialisation
This document is to provide the feedback on student academic success.
This document is not a result sheet.
Unit Title: Innovation and Commercialisation

Assignment No: 1/1

Statement of Authenticity:

I certify that this is my own work. The work has not, in whole or in part, been presented or
published elsewhere. Where material has been used from other sources it has been properly
acknowledged. If this statement is untrue I accept that I have committed an assessment offence.

…………………………………………………………..
Registration Number / Name

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BA/BSc (Hons) Degrees - University of Northampton
Unit: Innovation and Commercialisation
This document is to provide the feedback on student academic success.
This document is not a result sheet.
 Assignment Brief

As a student who completed the study of the subject of Innovation and Commercialisation, you are
required to come up with an Innovative Entrepreneurial Business venture to be launched within the year of
2021. Specially consider the drastic changes that are taking pace in the external environment due to the
Covid 19 virus and the opportunities thus created as well as the challenges.

Keeping the above in mind develop a presentation with slides providing answers to scenario I and a report
for scenario II

Scenario 1 – PPT 24 slides maximum (must add notes)

1. Distinguish between innovation and invention. Compare the importance of each to organizations
with examples
2. An introduction to the Innovative Entrepreneurial Business venture that will be commenced by you.
Discuss different sources of innovations and analyze the source of innovation linked to the
Entrepreneurial Business venture that will be commenced by you
3. Explain the importance and impact of organisational vision and leadership in creating an Innovation
oriented culture within a Business organisation and discuss how you will develop a culture of
innovation and relevant environment for your Entrepreneurial Business venture
4. Explanation of the 4 Ps of Innovation and explain which ‘P’ your Business venture is focusing on
5. Analyze the innovation funnel and critically discuss how you can develop and embed it in your
Entrepreneurial Business venture
6. Discuss developments in frugal innovation with relatable real world examples, and evaluate the role
of frugal innovation in measuring the innovation aspect of your Entrepreneurial Business venture
Drfinishien
Current trent
How applicable to your organisation

Scenario 2 – Report – 2000 words

1. Explain the steps of the New Product Development Process and how each step will be applied to
the Entrepreneurial Business venture that will be commenced by you
2. Explain advantages and disadvantages of 04 sources of funding options available for your business
venture and select one option
3. Explain 04 different tools that organisations can use to develop, retain and protect knowledge and
intellectual property and explain how they can be used in relation to the Entrepreneurial Business
venture that will be commenced by you
4. Identify 03 barriers your Business Venture is faced with and provide recommendations

Page 03 of 05
BA/BSc (Hons) Degrees - University of Northampton
Unit: Innovation and Commercialisation
This document is to provide the feedback on student academic success.
This document is not a result sheet.
 Page 04 of 05
BA/BSc (Hons) Degrees - University of Northampton
Unit: Innovation and Commercialisation
This document is to provide the feedback on student academic success.
This document is not a result sheet.
 Pass Merit
Distinction
LO1 Explain the context for innovation and determine the difference between invention and
innovation
P1 Explain innovation and M1 Analyse different sources LO1 & LO2
determine its importance to of innovation, and how D1 Critically analyse how
organisations in comparison organisations can foster and innovation is developed,
with invention. develop an environment and embedded and measured in an
P2 Explain how organisational culture of innovation. organisational context.
vision, leadership, culture and
teamwork can shape
innovation and
commercialisation.
LO2 Explain the different types of innovation

P3 Explain the 4Ps of M2 Analyse and apply the

innovation and explain the use
of the innovation funnel to
examine and shape innovative
ideas.
P4 Explain developments in
frugal innovation and provide
examples of how it is used in
an organisational context.
LO3 Discuss the process required to commercialise innovation
innovation funnel in an
organisational context.
M3 Appraise the role of frugal
innovation in an organisational
context.(both positive and
negative)

P5 Explain the importance of M4 Build a detailed Innovation LO3 & LO4

the commercial funnel and the Business Case which includes D2 Critically evaluate the nature
application of New Product how to measure its overall of innovation and the context in
Development (NPD) effectiveness using which it is developed, providing
processing for appropriate techniques evidence-based judgements on
commercialisation of available to test, iterate and how organisations can overcome
innovation. improve. challenges to develop successful
P6 Build an Innovation innovations
Business Case for an
organisation, including ways to
access funding.
LO4 Evaluate the range of methods for protecting ideas and understand their advantages and
disadvantages
P7 Evaluate the different tools M5 Present supported evidence-based evaluation of these
that organisations can use to different tools in the context of the wider business environment.
develop, retain and protect
knowledge and intellectual
property.

Assessor Feedback : Initial Submission

LO 01

Page 05 of 05
BA/BSc (Hons) Degrees - University of Northampton
Unit: Innovation and Commercialisation
This document is to provide the feedback on student academic success.
This document is not a result sheet.
 LO 02

LO 03

LO 04

Assessor Name: Date:

Assessor Feedback : Redo Submission

LO 01

LO 02

LO 03

LO 04

Assessor Name: Date:

Page 06 of 05
BA/BSc (Hons) Degrees - University of Northampton
Unit: Innovation and Commercialisation
This document is to provide the feedback on student academic success.
This document is not a result sheet.