ELECTRONIC ASSIGNMENT COVERSHEET

Course/Unit Information
Course Pearson BTEC Level 5 Higher National Diploma
Unit No. Unit 8
Unit Name Innovation and Commercialization
Unit Code D/618/5042

Instructor Information
Name

Assignment Information
Schedule Code
Full/ Part Assignment Full Assignment
Date Assignment Issued Click or tap to enter a date.
Date Assignment Due Click or tap to enter a date.

Student Information
(To be filled by the student prior submitting the assignment)
Name
Student ID
Email

Your assignment should meet the following requirements.

Please confirm this by ticking  the boxes before submitting your assignment

The first page is completely labeled with my name, instructor name and assignment
information.

I have completed and ticked the declaration page.

The contents of my assignment have been submitted to Turnitin and I have

downloaded the report.
 I have strictly followed Harvard Referencing Style and Citations.

STUDENT DECLARATION

I hereby confirm that this assignment is my own work and not copied or plagiarized. It has not

previously been submitted as part of any assessment for this qualification. All the sources, from

which information has been obtained for this assignment, have been referenced as per Harvard

Referencing format. I further confirm that I have read and understood the rules and regulations

about plagiarism and copying and agree to be bound by them.

Declaration Date of Submission

 Click or tap to enter a date.
Tick the box to agree

Achievement Feedback Summary

Assessor’s Name
Grades
Pass Merit Distinction
Awarded

LO1 Investigate how innovation is sourced and supported within different types of organizations.

P1 Discuss the ways in P1 Achieved /

which different
organizations
source and
foster innovation, using
specific examples.
LO2 Explore the processing of different types of innovation
within organizations
P2 Differentiate between
different types of innovation
and how they are processed
within organizations.
M1 Analyse different sources
Not Achieved
of innovation, and how
organisations can foster and
M1 Achieved /
develop an environment and
Not Achieved
culture of innovation.
LO1 & 2
D1 Critically analyses how
innovation is developed, P2 Achieved /
M2 Analyze how different embedded and measured Not Achieved
types of innovation are
successfully processed M2 Achieved /
within different Not Achieved
organization settings.
D1 Achieved /
Not Achieved

LO3 Apply the process required to commercialize innovation within an organization

P3 Produce a detailed M3 Produce an evidence LO3 & 4

business case for based P3 Achieved /
innovation for an business case Not Achieved
D2 Produce a
organization, including analysis for innovation commercially driven
risks, benefits and ways M3 Achieved /
that emphasizes the business case for
Not Achieved
to access funding. business value for
LO4 Evaluate the range of methods for protecting
innovation within organizations.
M4 Critically evaluate the P4 Achieved /
different tools that innovation, including an Not Achieved
P4 Evaluate the different
organizations can use to action plan for M4 Achieved /
tools that organizations
develop, retain and development and Not Achieved
can use to develop, retain
protect knowledge and methods for its successful
and protect knowledge
intellectual property in protection in the context D2 Achieved /
and intellectual property.
the context of the wider of the wider business Not Achieved
business environment. environment.
[To Achieve a PASS, all P grade
PASS/ descriptors should be achieved; To Date:
MERIT/ achieve a MERIT, all P and M grade
Overall Result/Grade DISTINCTION/ descriptors should be achieved; To
REDO achieve a DISTINCTION, all P, M
and D grade descriptors should be
achieved.]

Summative Feedback:

Overall Feedback on current

work with emphasis on how
the student can improve and
achieve higher grades in
future.
 Assignment Feedback Form

Assessor Name: Verifier Name:

LO1 Feedback:
LO1 Explain the role of marketing and how it interrelates with other business units of an organization.

Submission Feedback:

LO2 Feedback:
LO2 Compare ways in which organizations use elements of the marketing mix to achieve overall business objectives.

Submission Feedback:

LO3 Feedback:
LO3 Produce a marketing plan for an organization that meets marketing objectives.

Submission Feedback:

LO4 Feedback:
 LO4 Develop a media plan to support a marketing campaign for an organization.

Submission Feedback:

GENERAL GUIDELINES
(Please read the instructions carefully)

1. Complete the title page with all necessary student details and ensure that the signature of
the student is marked in the declaration form.
2. All assignments must be submitted as an electronic document in MS Word to the LMS
(Use 12 Times New Roman script).
3. All assignments must be submitted with an accompanying Turnitin report.
4. Assignment that is not submitted to the LMS by the prescribed deadline will be accepted
ONLY under the REDO and RESIT submission policy.
5. The results are declared only if the student has met the mandatory attendance requirement
of 75% and/or a minimum of 50% under extenuating circumstances approved and ratified
by the Academic Director. The student has to repeat the module (with additional fees
applicable) if the attendance is below 50%.
6. The assignment should not contain any contents including references cited from
websites like www.ukessays.com, www.studymode.com, www.slideshare.net,
www.scribd.com.
7. Students can refer Wikipedia as a source of information, but the references cited in
Wikipedia must be mentioned.
8. Submit the assignment in a MS Word document with the file name being:
First Name Last Name_ abbreviation of the subject.
Example: John Smith_IC

Quick reference Checklist for the Faculty/Instructor to accept/reject the assignment

before evaluation:

Adherence to the deadline of submission date.

Original file, cover sheet and format retained.

 Student information and signature intact.

Font style and size used as instructed.

Harvard Referencing Style is strictly followed.

Assignment title Understanding Sales Management, Principle, Structure and Finance of Selling.

LO 01 Investigate how innovation is sourced and supported within different types of organizations.

LO 02 Explore the processing of different types of innovation within organisations.

LO 03 Apply the process required to commercialize innovation within an organisation

LO 04 Evaluate the range of methods for protecting innovation within organisations.

Case Study: Automotive – Save Lives initiative

“With a three-year-old Arab boy tragically dying after being forgotten in a bus in Ajman, the horrors of
being left in vehicles are back in focus.

The little boy had fallen asleep after boarding the bus, but the supervisor failed to spot him. The boy was
found four hours later, the police said. He was rushed to a hospital, where he passed away.

A similar incident was reported in Dubai’s Al Quoz in June 2019.

Six-year-old boy Mohamed Farhan Faisal had dozed off after boarding a 14-seater bus. The driver and other
students failed to notice the little boy, who was in the second row of the bus, as they alighted outside their
centre. The body was discovered over seven hours after the bus was parked and locked.

Police forces across the country have time and again issued advisories about the dangers of leaving children
in locked vehicles.

Experts had pointed out earlier that temperatures in locked vehicles parked under the direct sun can soar up
to 60 degrees Celsius.

Leaving or forgetting a child inside a vehicle in such extreme hot conditions exposes children to heatstroke
and suffocation. This could lead to death in lesser than 10 minutes.

Police have in the past reported several incidents where children were left behind in locked vehicles while
sleeping in the rear seats. “ (Reporter, 2022)

These reports have time and again alarmed people on the dangers of leaving children within the cars.
However, regardless of how many warnings are given to parents, adults, bus drivers etc land up leaving
children in the car leading to a death of the child.

References:

Reporter, S., 2022. Children forgotten in locked vehicles could die in minute. [online] Khaleej Times.
Available at: <https://www.khaleejtimes.com/uae/3-year-olds-death-in-bus-kids-forgotten-in-locked-
vehicles-could-die-in-minutes> [Accessed 15 May 2022].

Hint: A solution provided by a child in one of the innovation projects is having a system to detect levels of
oxygen/ carbon dioxide in the closed car and open windows when oxygen level drops or carbon dioxide level
rises, thereby preventing accidental deaths of children or pets locked inside the car. The above case gives an
example of innovativeness.

Scenario:

You have been hired as the Innovation Consultant for the government and have been asked to come
up with a commercial solution that will not only save lives but also help generate business. Innovation
has become the necessity of most companies to survive and retain competitive advantage. Innovation
should be able to give the company USP and also make it sustainable over long terms. The
Government is asking you to submit a report on the sustainability innovations, technology innovations,
hospitality innovation and other areas which your idea can benefit from.

The report will use two organizations which are innovative in their own to answer the tasks given
below

Please look at the hint, you may use that hint as an idea and elaborate on it.

1. Choose any two organizations (One must be an automotive and another can be any) and provide its
background. Compare your automotive organization with any other organization that embedded
innovation differently and how that impacted the organization.

2. Critically evaluate how different types of innovation are successfully processed within different
organizational settings.

3. Explain the value and importance of innovation to organizations and how this can be embedded
within the organizational vision, leadership, teamwork and culture to promote this company further
into the market and what can the leadership do to develop an environment and culture of innovation.

4. Analyze and apply the Design Thinking model to your automotive Company including the
improvisations

(a) Critically evaluate what challenges are envisaged during the New Product Development
and how can these be overcome to develop a successful innovative product.

(b) Critically analyze how this Company can measure the success of its newly developed
innovation. (You are required to present the Innovation funnel and the adaptability of
Frugal innovation model for the main product)

(c) Explain the 4Ps of innovation and how this supports capability and management of
innovation. Advise the Company which form of innovation they should engage in.

5. Determine techniques for testing the effectiveness of the new product for commercialization. Identify
the solution to the problem and build a detailed business case, using the commercial funnel to
highlight strategic capability meeting following guidelines:
(a) Matching goals to funding resources and ways to access funding.
(b) Assessment of risk.
(c) Value analysis applying frugal innovation.
 6. Evaluate and present with evidence which different tools this Company can use to develop, retain and
protect the knowledge and intellectual property of the company.

The submission is in the form of an individual written report. This should be written in a concise, formal
business style using single spacing and font size 12. You are required to make use of headings, paragraphs,
and subsections as appropriate and all work must be supported with research and referenced using the
Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The
recommended word limit is 3,500 to 4,000 words, although you will not be penalized for exceeding the total
word limit.