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ASSIGNMENT
Course Tittle Pearson BTEC Level 5 Higher National Diploma in Business
Unit Number and Title: Unit 09: Entrepreneurship and Small Business Management (ESBM)
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actions in future works as required and indicated. Date
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Assignment Brief and Guidance:
Continuing from Assignment 1, in your role at the consultancy firm you have been asked to present as
a keynote speaker at the annual Business startup show in Colombo. You are to present on ‘The
Mindset of the Entrepreneur’. Your presentation will be 10 minutes and will need to include the
followings:
Note - The submission is in the form of a 10-minute individual PowerPoint presentation and 5 minutes
allocated for questions. The presentation slides and speaker notes should be submitted as one copy.
You are required to make effective use of PowerPoint headings, paragraphs and subsections as
appropriate. Your research should be referenced using the Harvard referencing system. Please also
provide a bibliography using the Harvard referencing system. The recommended word limit is 1,000–
1,500 words, including speaker notes, although you will not be penalized for exceeding the total word
limit.
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P5 Determine the
characteristic traits and
skills of successful D3 Analyze the
entrepreneurs that characteristic traits,
differentiate them from other skills and motivational
M3 Explore and examine different
business managers. drivers of successful
lines of argument relating to
entrepreneurs,
entrepreneurial characteristics.
P6 Assess how aspects of supported by specific
the entrepreneurial examples.
personality reflect
entrepreneurial motivation
and mindset.
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Formative Feedback
Grading Criteria Achieved Feedback
(Y / N)
P5 Determine the characteristic traits and
skills of successful entrepreneurs that
differentiate them from other business
managers.
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Report Format
Use credible sources of references. Research articles on relevant topics are highly
recommended and appreciated.
Any sources of references without the author and the published date are not
recommended.
Use Harvard Referencing. Improper referencing will be considered academic misconduct
and will be penalized.
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TABLE OF CONTENTS
Slide 1...................................................................................................................................8
Slide 2...................................................................................................................................9
Slide 3.................................................................................................................................10
Slide 4.................................................................................................................................11
Slide 5.................................................................................................................................12
Slide 6.................................................................................................................................12
Slide 7.................................................................................................................................13
Slide 8.................................................................................................................................14
Slide 9.................................................................................................................................15
Slide 10...............................................................................................................................16
Slide 11...............................................................................................................................17
Slide 12...............................................................................................................................17
Slide 13...............................................................................................................................19
Slide 14...............................................................................................................................22
Slide 15...............................................................................................................................22
Slide 16...............................................................................................................................23
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SLIDE 1
This presentation will provide with an overview of entrepreneurship and of the language of
entrepreneurship. The challenges associated with defining entrepreneur and entrepreneurship are
explored, as is an overview of how entrepreneurship can be studied. Today I’m going to present
about the Mindset of the Entrepreneurs’.
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SLIDE 2
Whilst there is no universally accepted definition of entrepreneurship, it is fair to say that it is multi-
dimensional. It involves analyzing people and their actions together with the ways in which they
interact with their environments, be these social, economic, or political, and the institutional,
policy, and legal frameworks that help define and legitimize human activities.
Entrepreneurship involves such a range of activities and levels of analysis that no single definition
is definitive.
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SLIDE 3
To get a clear idea of what Entrepreneurs and Entrepreneurship is it is necessary to het these
questions cleared and answered. They are as follows.
Is it necessary to launch a company from scratch to qualify as an entrepreneur?
Can we still refer to someone as an entrepreneur if they acquire an active company from another
party or take over the management of a family firm from their elders?
Can someone be referred to as an entrepreneur if they launch a small firm without ever having to
hire staff?
Is someone considered an entrepreneur if they purchase a company but then employ qualified
management to run it so they won't have to be involved in the day-to-day operations?
If someone purchases a franchise so they may operate the business using a tried-and-true
formula, is that person an entrepreneur?
Is being an entrepreneur a result of what one does or a result of one's mindset?
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SLIDE 4
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SLIDE 5
The concept that entrepreneurs are those with special sets of skills and traits is central to the
entrepreneur theme (e.g., risk-taking, locus of control, autonomy, perseverance, commitment,
vision, creativity). Nearly half of those surveyed disregarded these traits as irrelevant to
entrepreneurship.
SLIDE 6
12
SLIDE 7
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SLIDE 8
Jiffry Zulfer is the founder of PickMe, the Sri Lankan version of Uber, and he has worked to
understand more about GPS and GIS system, coupled with the knowledge of good business, he
and some partners worked together in bringing the concept to live for the locals.
Jiffry and his team worked on the concept, and succeeded in convincing investors, though still
something new, but something unique on what Uber didn’t already have as at then. And as the
team wanted to revolutionize the so-called tuk tuk system in Sri Lanka, the features of PickMe
were what interested the people more, and the use of Google Maps and GPS system made
tracking easier, also easier to calculate the fare as well.
It is currently a heated competition between “PickMe Vs Uber” which is taking over the taxi
industry in Sri Lanka
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SLIDE 9
My chosen entrepreneur is Bill gates as William Henry Gates (popularly known as Bill Gates) is an
American business magnate, investor, author, and philanthropist. He is the founder of Microsoft,
which he launched along with Paul Allen in 1975.
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SLIDE 10
The fact that Bill Gates had a head start on his career is one of the key reasons for his enormous
success. You won't believe how young he was when he started working with computers; he was
only 13 years old at the time.
It is true that he had an interest in computers at a young age, and that interest was the driving
force behind his enormous amount of success in later years, when he founded Microsoft.
At a young age, Bill Gates was able to become his own employer, despite the fact that he
collaborated with dozens of other people, including Paul Allen. If you want to be as successful as
Bill Gates, you should get an early start and focus on achieving your own goals. He didn't
squander any time working for other people.
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SLIDE 11
SLIDE 12
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Social Enterprise – Lanka Social Ventures
The objective of Lanka Social Ventures is to encourage and support entrepreneurialism and
innovation as a means of effecting social change and ensuring the sustainability of the
environment.
They provide assistance to individuals, groups, community organisations, and small and medium-
sized businesses that are entrepreneurial and inventive in order to facilitate their growth and
transformation into "social enterprises" that are profitable and financially sustainable.
They are of the opinion that social entrepreneurs, if properly supported and encouraged, have the
potential to drive social change through fostering regional economic expansion, innovation, and
the accumulation of social capital.
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SLIDE 13
Taking risks
One of the primary (and ongoing) challenges of starting a business is managing uncertainty.
There are always risks in business, whether it's losing customers or passing up a chance to avoid
burnout. Ample evidence exists in the relevant literature to support the thesis that entrepreneurs
have a higher risk tolerance than do general managers.
The reality is that starting a business is a bold step, yet risk-takers can push through the initial
waves of doubt and eventually succeed.
Passion
Having a genuine interest in what they're doing is crucial for any entrepreneur's success. Many
would-be business owners fail because they lack a true passion for the task they are doing and
give up when the going gets tough.
Because passion is not a trait that can be learned or developed, it was not included in the Harvard
study. However, many studies in the field of entrepreneurship show that enthusiasm plays a
significant role in the beginning, maintenance, and ultimate success of any venture.
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Vision
In order to create and expand a company, entrepreneurs must have a clear picture of the end
goal and the path to get there. According to studies conducted by Harvard Business School on
the traits of successful business leaders, vision and influence are two of the most important
qualities for a successful business founder.
Confidence
The Harvard research notes that business leaders who started their companies had more self-
assurance than non-founders and managers in general. It was deduced from the study that
confidence also reinforces other success factors such as "comfort with uncertainty," "ability to
develop networks," and a few others.
Motivation
Being motivated to work long hours without a guaranteed reward (and risking becoming worse off)
is a common characteristic of successful entrepreneurs.
Decisive
Another popular characteristic among our group of entrepreneurs was “the ability to make
decisions” or “take action.” In the NBER paper, researchers describe this as having an “internal
locus of control”: a belief that your own decisions control your life.
Discipline
Most of us know that it takes a fair amount of discipline to be your own boss, build a business
from the ground up, and achieve long-term goals. This kind of discipline can look different for
each of us, from developing an efficient workflow to keeping an eye on the cash flow
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Curiosity
Another common trait found among our entrepreneurs is curiosity. This can help you discover new
products and tools that will boost efficiency (such as using chatbots that engage customers) and
help you improve yourself as a business leader.
Resilience
the most common trait an entrepreneur needs to possess is resilience (or very similar attributes,
like perseverance), since it isn’t a trait directly related to specific skills
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SLIDE 14
SLIDE 15
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SLIDE 16
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