Professional Documents
Culture Documents
INTERNATIONALLY
Introduction
Globalization poses many challenges in HR
practices (McEnergy & DesHamais, 2003)
HR practices varies from region to region
Multinationals adapts practices that suits
regions they operate (Zyman, 2009)
Coca Cola – adopts regional HR practices
Coca Cola Company
Coca Cola is a leading beverage retailer,
manufacturer, and marketer of different
non-alcoholic beverage and syrups
(Andrew, 2006)
Best known for a leading brand in the
world – Coca Cola
The company has more than 500 brands
It operates in more than 200 countries
and serve 1.6 billion servings a day
Cont..
Coca Cola syrup was invented in 1886
The formula was sold to Atlanta
entrepreneur Asa Griggs in 1891 and
the name Coca Cola was patented in
1893
By 1895, Coca Coal drink was sold in
every state and territory in U.S
By 1906, the company expanded to
Cuba and Panama
Cont…
The performance of the company has been
impressive over the years
In 2005, the company sells beverage in
more than 200 countries (Andrew, 2006)
Of more than 50 billion beverage servings
every day, the company account for 1.6
billion drinks everyday (The Coca Coal
company )
The international market plays a major
role in company performance
Cont..
The following chart shows the company
revenue by regions (The Coca Coal
company ) :
Coca Cola Perfomance by Regions
United States
20%
43% Mexico, India,
Brazil, Japan &
china