Revision Questions

Section A Section B Section C Section D Total

5*2=10 4*5=20 12*2=24 6*1=6 60

 Section A

1.Define Marketing
2.What is E-Business/Tele Marketing/Green
Marketing/Digital Marketing
3.What is Marketing Environment
4.What is Demography
5.Define Market Segmentation
 Section A

6. Givethe meaning of Marketing Mix

7. What is Consumer Behavior
8. Meaning of Packaging/Labeling/Branding
9. What is Personal selling
10.Give the meaning of Services
11.What is Pricing
 Section B

1. Factors Influencing Pricing Policy

2. Functions of Marketing/Approaches of
Marketing/ Concepts of Marketing
3. Factors influencing marketing Environment
4. Factors influencing Consumer Behavior
5. Explain Product Life Cycle
 Section B

6. Types of sales promotions

7. Objectives of Pricing
8. Difference between Goods and Services
9. Seven P’s OF Service Marketing
 Section C

1. Explain the Process of New Product

Development
2. Explain various types of Pricing
3. Explain the various bases of market
segmentation
4. Explain the various methods of Pricing
 Section C

5.Explain the various Steps in Buying Process

6. Explain Micro/Macro Environment factors
affecting business
7.Reasons for Product Failure
 Section D

1.Design a Logo and Tagline for a Product of your choice

2.Develop an advertisement Copy for a Product
3. Prepare a chart for distribution network for different
Products