FUNCTIONAL STRATEGIES

Beloso, Mathe Joy

Week 8
Caringal, Kristel Imee
Delgado, Ericka
Huyo, Chasmin Angel
Manalo, Joanna Rose
Panganiban, Nina Kryztel
Suarez, James Mark Leo
Tives, Shella Marie
Learning Obejectives
Define what is Funtional Strategy

Identify the different objectives of Functional Strategies

Discuss the types of functional Strategies

 PART ONE

• Function - the intended role or purpose of a

person or thing

• Strategy – Greek word ‘ strategos’ –

generalship

Functional Strategy • It is the approach, a functional area takes to

achieve corporate and business unit objectives
and strategies by maximizing resource
productivity.

• It helps managers in focusing company’s

major functional areas of activity.
 PART TWO

FUNCTIONAL STRATEGIES OBJECTIVE

Profitability Producing at a net profit in business.

Market Share Gaining and holding a specific share of a product

market.

Human Talent Recruiting and maintaining a high- quality workforce.

FInancial Health Acquiring financial capital and earning positive

returns.
 PART TWO

FUNCTIONAL STRATEGIES OBJECTIVE

Cost Efficiency Using resources well to operate at low cost.

Product Quality Producing high-quality goods or services.

Innovation Producing high-quality goods or services.

Social Responsibility Making a positive control of society.

 PART THREE

TYPES OF FUNCTIONAL STRATEGY

Manufacturing Human Resource Financial

Strategy Strategy Management Strategy

01 02 03 04 03

Marketing Research and

Strategy Development Strategy
PART THREE

MANUFACTURING STRATEGY

• Manufacturing Strategy determines how

and where a product or service is to be
manufactured, the level of vertical
integration in the production process.

• Deals with the development of method for

improving performance.
 PART THREE

CLASSIFICATION AS PER PRODUCT

• Allocation of Input/Resource

• Available Resource

• Evaluation of Manufacturing
Product
• Control

• Feedback
 PART THREE

MARKETING STRATEGY

• According to A.M.A. “marketing is the

performance of Business activities that
direct the flow of goods and serviced from
the producer to the customer.”

• Marketing strategy is the most element of

the functional structure, for the company
trying to gain a loyal customer.
MARKETING FUNCTIONAL STRATEGY
 Survey of the Market
 Selection of target market
 Study of Customer expectations
 Grouping of the Customer as per need
 Linking manufacturing activities with
customer
 Fulfilled the requirement of Customer
 Feedback
 Controlling of functional marketing
strategy
PART THREE

HUMAN RESOURCE STRATEGY

• HRM strategies are an organization’s

plans for managing people, culture,
structure and training and development
and for determining how people fit into an
organization’s future growth.
FUNCTIONAL HUMAN RESOURCE STRATEGY

 Identify Need of the Organisation

 Ensure required Manforce available or
not
 Selection procedures
 Training
 Placing an right employee at right job
 Evolution performance
 Control of HR strategy
 PART THREE

RESEARCH AND DEVELOPMENT STRATEGY

• Mainly deals with the product

development. Involves decisions regarding
the modification on the basic of the
existing product.

• It is also focused on the licensing and

conduct of the patent policy for the
prevention of the use of developed
models or generated revenue for their
sale.
 FUNCTIONAL RESEARCH AND
DEVELOPMENT STRATEGY

 Survey of Market
 Analysis of Existing Business
 Technology
 Evolution the stockholders expectations
 Feedback
 Control
PART THREE

FINANCIAL MANAGEMENT STRATEGY

• Financial Management involves the

Enterprise Asset Management. In order to
generate optimal revenue, the company
establishes the structure of the investment
of previously accumulated cash.
FUNCTIONAL STRATEGY OF FINANCIAL
MANAGEMENT

 Recording proper
 Transaction record
 All transaction taking place
 Timely close all accounting books
 Accounting procedures & Rules
 Time to time training
 Ensure the accounting system reducing of fraud
 Proper evaluate Accounting Books
 Feedback
 Control
THA
NK
YOU