Starbucks has said its goal is to open nearly 10,000 new stores globally by 2019.

In addition,the company has set a

Question 6 financial goal of attainingtotal net revenue growth of 10 to 13 percentand $30 billion in annual revenue by 2019. How will
the organizing function contribute to the accomplishment of these goals?

- The organizing function of the management deals with the different

arrangements of the resources that are important to accomplish the
organizational plans. As the company has the plan to open 10000 more
stores all over the world, the managers will try to find out the different
countries and locations which have the potential for greater demand for
coffee where the company has yet not started its operations. 

- This will help the company to identify profitable and revenue-

generating locations all over the world. Once these stores are
established and operated, this will result in revenue generation and
therefore the other plan of having an increase in the net revenue
growth by 13% can be accomplished. Apart from this, the company
managers can also organize different sales promotion activities, adding
new flavors and product items to the menu so that more customers will
be attracted and thus improving the net revenue generation