Take a Punt

An investigative documentary on sport gambling

Synopsis
• My production ‘Take a Punt’ is an investigate and
informative documentary on sports gambling and
specifically the advertisement and brand exposure
element.
Idea Generation

• I had recently seen an article talking about a

law being passed which would prevent
celebrities being in gambling adverts
• It made me realise it is an issue that escapes
all negative criticism in the media, as opposed
to other things like drinking and drug abuse.
Platforms
• YouTube as according to my
surveys it fits my target audience
and their watching habits
Target Audience
• My target audience was teenagers as
my production could provide some
good information for younger people
and 
• Legal age for gambling In the UK is 18
so as a teenager myself I have a
unique age demographic.
Any Questions 

• Thanks for watching!