E-commerce Business

STEP 01 Key strength of market place STEP 07 System Access and Control

Look for the level and quality of

Payment Mechanism
STEP 02 your competitor STEP 08

Presentation and Catalogue Returns and Refunds

STEP 03 catches the eyeball attention STEP 09

Merchant Support Service Dispute Resolution Process

STEP 04 STEP 10

Margins ,Fee and ROI E- commerce through website

STEP 05 STEP 11

Shipping Charges and Mechanism

STEP 06 STEP 12 Requirements in a website
 Key strength of market place
STEP 01
SnapDeal.com,  Dealbharat.in
Dealsandyou.com,  Indiandailydeals.com
Bestdeals4u.in
Mydala.com, Koovs.com,  BundleBaazi.com
Ebay.in, IndiaTimes,  Grabbon.com,  Discountbox.in
OnlineBuy99.com Slickindia.com
Rediff Shopping, Bigbazar BindaasBargain.com, 
FutureBazaar.comDiscountBox.in Dealbajar.com
, Homeshop18.com,  Taggle.com, SoSasta.com, 
Buytheprice.com
Shop.zapak.com,  Dealivore.com
Mallxs.com
Shop.in.com, Tradeus.in,  Grako.in
Shopclues.com
Indiaplaza.in, Egully.com,  Dealsonline4u.com
Ezmaal.com
20north.com Bagittoday.com
Goodlife.comJabong.com
Timtara.com 99labels.com
Junglee.com
YepmeShopping.com Fashionandyou.com
Pepperfry.com
Bigadda.com Timesdeal.com
Seventymm.com
BrandsKnot.com Rediff-DealHoJaye
Bevyshop.com http://www.onlinebuy99.com
Dealface.com
http://www.futurebazaar.com
DealYantra.com
http://www.shopping.indiatimes.com
Buzzintown Deals
DealsNow 
 Key strength of market place
STEP 01
 Key strength of market place
STEP 01

How to Choose the best market place

Amazon Ebay

High Reach Legacy

Good Will Good Will

Transaction Slow

Ease of use Ease of use

Customer base Customer base

 Look for the level and quality
STEP 02 of your
Behaviour of
competitor Competitor

Qualities of • Pricing

competitor • Product Range

• Strength? • Policies

• Quality ? • Shipment

• Level ? • Discount

• Big Market Base

• High Competition
 Presentation
STEP 03 and
Catalogue catches the eyeball attention

 
 Presentation
STEP 03 and
Catalogue catches the eyeball attention

 
 Merchant Support Service
STEP 04

• Small Merchant Understand your merchant

• Big Merchant • Interact
• Niche merchant • Discount
• Expert Merchant
• Policies
• Product Display
• Help in Display
• Market Response
 Margins ,Fee and ROI
STEP 05

 Margins
 Fee
• Return
• Cancellation Policies
• Product Unavailable
 ROI
• Visibility
• Sales
STEP 06 Shipping Charges and Mechanism
 System Access and Control
STEP 07

Market Response
 Maximum and Minimum Number of Listing Control
 Restriction on Selling in specific Region
 Access provided to Customer data
STEP 08 Payment Mechanism

Withholding of the payment

• AMAZON - 14 -90 days

• Shopclues.com – 30-90 days
• Flipkart – 45-120 days
STEP 09 Returns and Refunds

1. Fake Order
2. Defective Product
3. Goods Return
4. Market place Charge

Flipkart
Reverse Charge Bearing of the Sales
Return
Purchase Rs. 2000 Purchase Rs 2000

Charges Rs. -500 Charge Rs. -1000

STEP 10 Dispute Resolution Process

• HR Support
• Legal Support
• IT Support
• Digital Marketing
• Fund Raising
• Raising IPO
 E- commerce through website
STEP 10
 E- commerce through website
STEP 11
STEP 11 E- commerce through website

Business-to-consumer (B2C) Model

The business-to-consumer eCommerce model is also
straightforward. It’s when a business sells products
online, or via a mobile device, directly to consumers.
Business-to-consumer eCommerce companies are
companies that you and I visit online every day to
purchase things like clothing, books, makeup, etc.
 Single brand website
An individual brand website is a site that only sells
the products or services of one business or person. 
It’s also the most common type of website for people
starting an eCommerce store, and probably the type of
website you will start.
STEP 11 E- commerce through website

Business-to-consumer (B2C) Model

The business-to-consumer eCommerce model is also
straightforward. It’s when a business sells products
online, or via a mobile device, directly to consumers.
Business-to-consumer eCommerce companies are
companies that you and I visit online every day to
purchase things like clothing, books, makeup, etc.
 Single brand website
An individual brand website is a site that only sells
the products or services of one business or person. 
It’s also the most common type of website for people
starting an eCommerce store, and probably the type of
website you will start.
STEP 12 Requirements in a website

Persuasive Copy
• Solution:
it's about the solution that, that product is giving people to their problems.
you have to talk about the solution and the benefit that your solution is providing

• Picture:
A picture says a thousand words. So, if your pictures are amazing in your
eCommerce product, you'll do really well. Taking professional pictures, 360
degree view cameras, showcasing your products, all this stuff will help boost sales
and conversions.

• Reviews :
The copy isn't just about how much can you convince people to buy your
product, it's also how much can other people convince others to buy your product.
STEP 12 Requirements in a website

Persuasive Copy
• Little Things:
make sure you go really in-depth on every little thing that your product
provides. Every feature, every nook and cranny of it. Think about any objections
someone has when it comes to buying your product.

• Checkout :
your copy doesn't end on your product page. From your checkout page to
the thank you page, all of that's copy. If you can optimize your checkout page and
be like get this delivered to you within two days, emphasizing free shipping,
things like that can help boost your sales. Using a two-step checkout instead of a
one-step checkout, that of course, helps boost sales as well.

• Customer Care No :
24*7 assistance for purchase, after sales, etc.,
Digital Marketing
Digital Marketing