Assignment – Tata Nano

Section F Group 5
Shashank Singh Tomar | Amit Mishra | Shubham Patni |
Ankit Bansal | Pratyush Singla
 Student Teamwork: Tata Nano
Business Model of Tata Nano for Non-Customers Business Model of Tata Nano for Customers
(Non-customers- People upgrading from two-wheelers) (Customers- People buying Nano as 2nd car)
Key Partners: People with 2 wheelers wanting to upgrade to a
4-wheeler
Key Activities: Distribution channel is through dealers and
non-conventional marketing activities. Customer relation is
being made based on Tata's image and Ratan Tata's image.
Key Resources: Plant and Distributors
Value proposition: Turning radius, 4 door, low cost, low cost
of maintenance, regulatory norms, buying cost is low due to
less weight
Customer segment: Mass Market segmented to existing 2
wheeler owners or India
Customer Relationship: Personal assistance by showcasing
nano in small outlets, low cost of servicing -easy to
understand, communities
 Student Teamwork: Tata Nano
Attributes to develop the strategy canvas

• Distribution Channels
• Safety
• Design / Space / Comfort
• Finance
• Fuel efficiency
• Operating costs such as service costs
• Total Cost of Ownership
• Carbon emissions
• Reliable mobility
• Four-door car
• Lower steering ratio