A Glow of Sweetness!

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 What Is Flour-
ish!
A Tasty And Guilt Free Beauty Secret
Our mission is to help you feel confident in your own skin and stand
out.
WHAT WE OFFER

Customizable cakes Makes your skin Freshly ground Friendly for all
glow from the toppings in sachets skin types
inside out

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 MARKET SIZE GROWTH ESTIMATE
INDIAN BAKERY INDUSTRY INDIAN COSMETIC INDUSTRY

The Indian Market Growth Market Growth

bakery market 140
300

is being 120
250

supported by 100

the thriving
200
80

biscuits and 60 150

cookies 40
100

industry in the 20
50

region. 0
FY2020 FY2026
0
FY2020 FY2026
Market Growth
Market Growth

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 Unique Selling Points
Customisable Products
Worried of your
acne flaring up
Healthy to use on a regular basis unlike
just because of chemical based creams.
your sweet
tooth, worry not
Friendly to all skin types.
we are bringing
you a one stop
One stop solution for cravings and making
solution. your soul happy.

Flour-ish! is free of harmful chemicals.

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Why Flour-ish! ??-

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 Where to find us??

A Flour-ish! bakery
Cloud kitchens Instant mix are available on
in Tier 1 City
online Ecommerce websites.

Delivery channels

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 Marketing Strategies
Influencer Eat Right
Marketing Campaign

• TARGET
AUDIENCE: 15-50
Nutritionist Content Marketing years
• High Income Groups

Campus PR Drip marketing

ambassadors

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 Pricing of Flour-ish!
• Variants
2 mode revenue model: offline(bakeries) and online(Swiggy, Zomato)
• Cloud kitchen in tier 2 cities(Based on demand from other cities)

100 grams 250 grams 500 grams 100 grams

70 Rupees 160 Rupees 310 Rupees 55 Rupees

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 Future Prospects
New and innovative products as per customer demands

R&D – rhubarb a vegetable substitute for flour in cookies

Franchising

Government Partnerships

New stores will be opened in tier 2 cities.

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 OUR TEAM
1. DIBAKAR ROY
2. MANASVI LADIA
3. AKANKSHA SINGH
4. SHIVAM YADAV
5. SOURAV BASU
6. ADITYA DILIP KAROKAR
7. AYUSH JAIN
8. MALAVIKA MURALEEDAS
9. ADITI ANANYA
10. UMANG SAGAR
11. RAKSHIT BHATIA
12. RAHUL GUPTA
13. NIKHIL SAINI
14. DIBYENDU ROY

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Thank
You GROUP- 5

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Financials

Excel
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Appendix-1(Payment Options)

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 Appendix-2(PESTEL Analysis)
Political
Economical
● Govt. of India has chosen to actualize FSSA (Food
● The world’s population is only getting richer,
Safety and Standards Authority) direction for
institutionalisation of bundling, which means that individuals across different
● classes all have more money to spend on
The Government of India has expansive regulatory
frameworks for every aspect of the food industry, luxuries — including food like cakes and
which includes the cleanliness of commercial pastry. As a result, the overall revenue of the
14 food industry is growing,
kitchens, the standards for storing and
● As individuals cook less and eat out more
transporting produce.
culture is growing, for eg swiggy and zomato
delivery. This has led to higher revenue for
Social
the food industry.
● Extensive research has been done on food
and their impact on the body. Consumer’s
now are much aware and always looking for
healthier options. This is a great opportunity
to tap the health conscious food market.
● Dietary restrictions can also cause some
difficulty in the pastry market because some
people are very specific in their intake.
 Appendix-2(PESTEL Analysis)
Technological
Automation has revolutionised the food industry. The
best example is the use of self-checkout screens at
fast food venues such as McDonalds, As we find more
ways to use technology — including robots — in the
food industry, there will be less need for laborers.
Legal
Environmental
Apart from health consciousness, people are much
more concerned about the environment. Due to the
increasing carbon footprint to produce food items
people are switching to plant-based diets, and
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governments are slowly taking interest. It’s just that
we need to be more organic and produce food
keeping environmental concerns, for packaging and
food wastes.

The food industry has high standards for safety

matters.. it becomes a Legal matter if any of these
regulations are ever breached and stringent actions
are taken sometimes closure of the business. As such,
those in the food business need to be extremely
careful to ensure that they stay within the bounds of
these rules to prevent costly lawsuits.
 SOURCES USED

1. https://www.expertmarketresearch.com/reports/indian-bakery-market#:~:text=The%20Indian%
20bakery%20market%20stood,USD%2012.39%20billion%20by%202026
.)

2. (
https://www.businesswire.com/news/home/20210126005520/en/India-28.9-Billion-Cosmetics-
Market-Competition-Forecast-Opportunities-FY2026---ResearchAndMarkets.com
)

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. https://drive.google.com/drive/folders/1eqFKx1p2vl0uBTWtkJ9G0PNOBRBnokwJ?usp=sharing

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SOURCES USED

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Flyer
Invite Message
Hey Tharane K S !,

Hope you're doing great!!🌈

Worried about dull skin ..!!?? or Craving for a tasty pastry 😋!!We
got you covered!

We at Flour-ish bring you :"Pastry🍰 that makes your skin glow✨".

Flour-ish would like to discuss with you it's business plan and we
look forward to your investment.

We would like to conform about your availability in between 12pm

to 9pm for "The Management Challenge- 2"

Please let us know about the same.

Thanks & Regards,
Group-5

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